Eco-innovation in Firms - A Methodological Guide for Corporate Environmental Sustainability

Concerns about the global environment and sustainability are paramount and increase in magnitude every day. Historically there is a strong connection between environmental issues and technological solutions. Eco-innovation is a process of innovation that aims to benefit the environment as well as creating economic growth. Many businesses attempt to unite the two goals, but it`s unclear exactly what is needed in order to achieve this. The book Eco-Innovation in Firms by Fernando Diaz Lopez of TNO bridges this gap. It helps businesses to translate the theory of innovation into practical organizational strategy. Diaz Lopez`s Eco-Innovation in Firms offers, first and foremost, an analysis of what eco-innovation in business actually means.