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The assessment of a company´s sustainability performance can either be a comprehensive mission or an isolated task. It can be done for several different purposes such as: the basis for establishing an internal sustainability program, knowledge of the competitors’ status and the establishment of a sales argumentation platform, and also the basis for decisions prior to company acquisitions regarding current situation and future risks.

Innovation is what distinguishes the leader from the follower. Throughout history, successful innovations have rewarded companies with growth and high profits, and there is no difference with sustainable innovations. Innovations that do not take into account the dimension of sustainability will not be long lasting or successful.

The definition of the circular economy continues to be controversial, insofar as no official and specific definition exists. There are many different interpretations. EANDO chooses to follow the definition of the EU: