Mission

Providing safe, effective, and groundbreaking odor control technologies that put people first and forge better, more connected communities.

Vision

To set industry standards and be the most trusted odor control technology brand for communities worldwide, combining real-world user experiences with global scientific expertise.

What is Odor?

Webster’s New World Dictionary defines odor as “that characteristic of a substance which makes it perceptible to the sense of smell.” Odor, also known as smell or olfaction, is a crucial sense that allows humans to perceive and interpret the chemical compositions of their surroundings. It plays a fundamental role in daily life, influencing food preferences, social interactions, and even warning signals of potential dangers such as spoiled food or hazardous chemicals.

Our sense of smell operates through two primary mechanisms. The first mechanism involves a general warning or awareness system by sending a signal to the brain indicating the presence of an odor, whereas the second mechanism identifies the odorous gas molecules based on their chemical structure.

Individual differences in nasal anatomy, physiology, and genetic factors contribute to varying levels of odor awareness and sensitivity among people. Factors such as the quantity of odorants entering the nose, their chemical properties, and the efficiency of the olfactory system all influence how odors are perceived. Despite these variations, scientists have established standardized thresholds for “normal” levels of odor detection, identification, and potential hazards associated with various odorous substances. The odor detection threshold refers to the lowest concentration at which the human sense of smell can perceive an odorant. This threshold can vary widely depending on the specific chemical compound and individual sensitivity, underscoring the complex relationship between sensory physiology and environmental factors in odor perception.