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In many cases the formal merger approval process is subject to a range of pressures, which have a significant bearing on the eventual decisions made. This is especially true in cases which contain an overtly political dimension, for example, a merger concerning a strategic sector or involving one or more high profile entities.

Which factors influence political thought in your industry sector? Policies are constantly being developed – at both EU and national levels – which directly impact your business. Failure to anticipate and manage these developments can damage competitiveness and major opportunities may be lost.

How will policies under development impact your business? Policy-making processes typically take three to five years. During this capricious period many forces act on the decision-makers, many of them not business driven. It is crucial to understand how the process works and what political and societal forces act on it to anticipate the possible outcome scenarios.

Effective management of the stakeholders implies radically changing the mind-set of top management towards utilising stakeholder levers. Those companies that embrace and actively participate in political and societal development sustain competitive advantage.