IMARC Group services

With a client list consisting of the world’s largest Logistics, Dairy and FMCG companies; IMARC Group’s procurement and supply chain division represents a leader in the delivery of  customized procurement and supply chain research services in India and across the globe. Our research coverage extends across the globe covering six continents and encompasses all the critical components of an organizations supply chain.

Minimizing blind guess work  in your decisions, IMARC’s Business and Forecasting Models can serve as critical tools for the evaluation of major transactions and projects. These models have played a major role in assisting our clients in planning, budgeting and monitoring their business performance.

Be it locating suppliers, identifying buyers, conducting market research, qualifying trade partners, or generating sales leads – IMARC’s import and export database represents one of the most comprehensive, standardized and validated  sources of global trade data online.

With the financial services industry becoming more competitive and to a significant extent, confusing by the day, IMARC Group’s Financial Research team provides measurement based solutions that are focused to give our clients the winning edge. Our Financial Research Services, a key component of our offering, provides a comprehensive financial analysis of leading organizations in various markets and gives an insight on the  major market and financial trends in various growth segments.

IMARC Group provides value added research and consulting services to international as well as domestic companies and investors regarding setting up their facilities as well as doing business in India. We fully understand the challenge of expanding the business across borders and how difficult it can be to build a distinguished and reputable position in the market. Given the fact that India offers potential opportunities to foreign as well as domestic investors, even more so after the MADE IN INDIA initiative that encourages global companies to manufacture their products in India, it will soon emerge as a favoured destination for investments. Keeping in mind the current scenario, we effectively sift through these opportunities and bring forth only the best prospects for our clients.

An effective cost model is one of the most valuable tools for an organisation and serves as an aid for building stronger relationships with suppliers while ensuring transparency in costs. By thoroughly understanding the cost structure of the goods and services purchased, we, at IMARC, offer comprehensive cost modeling and forecasting services to assist our clients in their procurement decisions. We provide them with cost models that are flexible, accurate and easy to use. These models help our clients analyse the total production, procurement and ownership costs, enabling them to optimise their processes, thereby, improving the bottom lines.

Social research is crucial for gathering relevant and accurate information about the prevalent social scenario of a region. Social sciences have long formed an essential part of market research and have been vital for understanding consumer behavior. Some of the commonly analyzed aspects of social research include demographics such as age, income, education and employment level. On the other hand, rural research relies on documenting the developments in rural society to study the market scope. Rural development is a comprehensive term which focuses on improving the quality of life in villages. It not only aims at economic growth but also targets education, health care as well as water supply and sanitation.

Customer satisfaction surveys are conducted for determining if a deliverable has lagged, met or exceeded customers’ expectations. They help in identifying unmet customer needs and missed opportunities for business growth while focusing on general demographics of a potential or existing customer group, such as income level, gender and age. The customer satisfaction surveys offered by IMARC Group are easy to understand, credible and generate actionable reports. These surveys provide data that can be used to analyze customer experience statistically. They help organizations create and maintain long-term brand loyalty among their customers.

Globalization has given way to endless opportunities for new entrants as well as established vendors across nations. It has also led to the expansion and diversification of various markets. On account of changes in communication and technology, several businesses around the world are willing to modify their strategies and step into unexplored economies. Numerous well-established companies are also actively investing in marketing programs to serve their customers on an international level. In line with this, a strategy for planned distribution and delivery is essential for entering a new business domain in a foreign country to cope with the cultural and social changes.