PRe Consultants bv software

How do you know if a product is truly sustainable? Environmental awareness is growing quickly. Different brands, labels and lifestyles compete to illustrate consciousness and care for the world around us, because more and more consumers demand sustainable products to fulfill their daily needs. But what is a sustainable product? And how can you tell what the difference is between a sustainable product and a less sustainable alternative? This question haunted PRé founder Mark Goedkoop when he was working as an eco-designer, back in 1990. Since then, our drive has always been to make sustainability more fact-based.

PEF: an assessment method you can’t do without. These days, there are hundreds of labels conveying environmental information. This proliferation means that even with the best intentions, consumers don’t know which product to buy and businesses don’t know which supplier to source from. The European Commission (EC) developed the product environmental footprint (PEF) method to support valid product comparisons. Recently, the EC also announced that the European Green Deal will use PEF metrics. Product environmental footprinting will soon become very important, so this is the time to start using this method and get ahead of the curve.

Making the circular economy work for your company. Many companies, governments and even the European Commission have set ambitious roadmaps to become part of the circular economy, where waste materials are used to create new products. But how do you adopt and implement circular strategies? And how can you evaluate if these new product designs, business models and services are truly capturing the value of the circular economy? That is the challenge for entities on all levels.