Strategy is about doing the right things for the right reasons in the right way. Clarity or purpose is required; communicated through a compelling strategy; and delivered by motivated people.

Success requires navigating into the future with a clear perspective and confidence. However, the future is shrouded in a dense bank of fog. You can see what is happening now, and what has happened in the past, but what does the future hold? It may be convenient to assume continuation of business-as-usual but what if there are problems ahead? Could there be disruptive step-changes which change the rules of the game? These are times of great uncertainty as the world faces multiple challenges of political and economic instability, and growing concerns about the global environment. But these are also the circumstances which generate opportunities for government, NGOs and business to profit from actions which make a real difference.

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