Sustainable Life Media, Inc. services

SB Services

SB - Transformation Roadmap

Assess, Benchmark, and Accelerate Your Sustainability Journey. As environmental, social and governance challenges take center stage, business leaders are stepping up their efforts to ensure a prosperous future for us all – a multi-trillion global market opportunity in the next decade alone. However, navigating the brand transformation journey can be confusing and overwhelming, especially if you have just begun. Over the past 17 years, Sustainable Brands has pulled together the collective wisdom from a network of brand leaders, robust research and insights to create a comprehensive orientation guide and navigation tool: the SB Brand Transformation Roadmap®. This assessment tool enables brands to navigate the complex landscape of solutions, best practices and resources, discover how they generally compare with other brands, and receive bespoke guidance targeting their level of progress, opportunities for improvement and long-term goals.

SB - Socio-Cultural Trends Research

Understand Your Consumers: Throughout the year, Sustainable Brands conducts regular socio-cultural research studies tracking the changing drivers and behaviors of consumers around the intersection of brands and sustainable living. Results reveal the evolving attitudes related to environmental and social justice issues, consumer intentions and aspirations toward adopting sustainable lifestyles - specific to the SB Nine Sustainable Behaviors, and consumer perceptions on individual brand performance.

SB - Workshops Services

Bring Your Strategy to Life: Refine and activate your business strategies in ways that will align your internal teams, heighten your brand relevance in the marketplace, and drive good growth by tapping into customer demands. Choose from a selection of one-day workshops where brands can convene either in-person or virtually to discuss crucial business questions, brainstorm ideas, and develop strategic solutions.

SB - Ad Sustainability Awareness Platform (ASAP)

Benchmark and Optimize Your Purpose-Driven Advertising: Test your creative with the SB Ad Sustainability Awareness Platform™ (ASAP) and measure the power of your campaign’s ability to drive action against nine research-backed, most impactful, sustainable behaviors that consumers and brands can take together. This cutting-edge tool, co-created by a unique collaboration of leading global brands including Procter & Gamble, PepsiCo, Visa, and Nestlé, is designed to measure, compare and improve the efficacy of purpose-driven advertising. Unlock learnings and insights from this tool, paired with top tips from renowned brand and creative leaders, which reveal how effective storytelling can be created with authenticity, credibility, and relevance through the SB Excellence in Execution™: Films for Good playbook.

SB - Excellence in Execution Playbooks

Implement Best Practices: The SB Excellence in Execution™ series is a collection of playbooks detailing how best practices can be deployed to accelerate brand transformation and brand-led culture change in support of good growth. With behavior change at the heart of each playbook, these guides include best practices and a library of inspirational examples that drive action on the SB Nine Sustainable Behaviors™ to effectively plan, create, execute and measure the impact of those practices. These guides have been co-created by the SB Member network, who share their best-in-class case studies and thoughtful insight on what they have found to be optimal creative solutions for their marketing strategies.