According to him an agribusiness is grappling with a multitude of issues such as:

Traceability of Raw Materials
Sustainability of Farm Practices
Raw Materials high in pesticide residues
Presence of toxins such as Aflatoxin and Ochratoxin
Managing large number of contract farmers
Realtime collection and analysis of Farm Data
Stringent customer audits of your contract farming / backward integration program.
Easy segregation of lots based on MRLs and other quality parameters
High Rejection percentage of farm produce in spite of your best efforts
Tracking of field visits by field executives.
Realtime support to problems faced by farmers.

At the same time, he realized that the farmers are not fully engaged or supported. There were many gaps:

Trace Agtech software