trend:research GmbH services

trend:services end-customer surveys offer empirically based results about the consumer, e.g. the energy, water, public transport service or telecommunications customer. Classic quantitative methods (e.g. bus-, conjoint- or tracking surveys) as well as qualitative methods (group discussions, single person interviews) will be used for the acquisition and evaluation of data. Possible groups for interviews are private, commercial and industrial customers. The sample size for particular methods can reach 2000 test persons. The focus points of the mostly quantitative research within the area of end-customer studies by trend:research are tailored to fit special markets..

Press clippings: current qualified market information presented in a goal-oriented way. The amount of available information increases daily. Today, it is much more difficult to distinguish between relevant and irrelevant information and data, than to find information and data.

Many companies decreased the internal capacities for market research by now or didn`t even create them in the beginning. trend:research offers companies of observed markets a service, that substitutes an internal market research manager for a specified time e.g. the duration of a project.

Apart from presentations and workshops at international conferences trend:research offers to hold tailor-made conferences, workshops or provide shorter contributions like presentations within your company.

Nowadays visions and corporate mission statements are more than ever supposed to bear meaning and motivate colleagues, in order to maintain a certain standard in face of a dynamic market. However, all too often strategic development processes end without any results, mission statements are only known to a handful of colleagues or strategic targets are not put into action. Eventually mission statements turn into mismanagement statements.

trend:research has compiled a variety of commercially available trend and market research surveys of diverse topic areas and markets. These so called multi client studies are generated independent of a purchaser and in compliance with own developed and proven methods using Desk- and Field-Research.

trend:research compiles single-client studies on direct customer order. In contrast to multi-client studies, not only the topic but also method, focus, extent and timeframe is adjusted individually. Focus on technologies, markets, scenarios, market analysis or strategic advice is defined conjointly with the customer.