Cleaning Products 2008 Brochure

What’s New on the ‘Clean Green’ Scene: Cleaning Products 2008 Monday, November 17 – Wednesday, November 19, 2008Hilton Old Town Alexandria, Alexandria, VAwww.cleaningproductsconference.comAll SDA members receive 15% off the conference feeContact Jeremy Powell at jpowell@intertechusa.com or +1 207 781 9610 to receive this discountView the full program insideBook online and view up to the minute conference information at:www.cleaningproductsconference.com Plus Don’t miss the pre-conference seminar on Monday, November 17, 2008:Green from concept to shelf: An introduction to formulation and packagingIncluding presentations from:Book by Friday, October 10, 2008 and receive 10% off your feeRegister online at www.cleaningproductsconference.com or contact Jeremy Powell at jpowell@intertechusa.com or +1 207 781 9610Sponsored by:In association with: Media partners:Cleaning Products 200810 reasons to attend about the conferenceIndustry overviewThis is the year that cleaning products are going green in a big way. Consumers have spoken and they’re asking for affordable, environmentally-friendly household cleaners that are as effective as traditional cleaning products. Retailers have recognized that consumers will use green-ness as a criterion when making their purchasing decisions. However, trends have shown that consumers are not willing to pay a premium for eco-friendly products unless they compare favorably to tried and true formulations and brands. However, the trend toward green isn’t driven by the consumer market alone. There’s more to the story than satisfying the demands of the eco-conscious. This year’s updated program will focus on the regulatory environment that is changing the way people perceive “clean.”Conference highlightsBy defining the ways in which regulations, voluntary programs and technological developments are “greening” the household care industry, What’s New on the ‘Clean Green’ Scene: Cleaning Products 2008, will address the latest issues and answer your questions about the dynamic changes that are transforming the way consumers clean houseLast November’s conference drew over 140 leading executives from a range of departments within companies all across the cleaning products supply chain. Together, they learned from our panel of experts, as well as from one another, about the dynamic regulatory environment affecting the consumer products industry. The agenda proved to be the most notable forum in 2007 for discussion and networking on this crucial topic.This year’s new and updated event is a can’t-miss opportunity to meet the industry power players and get the information you need to keep pace with the progress being made in the green cleaning revolutionWho should attend?Suppliers of chemicals, additives and ingredients to the cleaning product industry will discover new marketing opportunities, learn how to assess future growth potential and get updated on the latest technical innovations and breakthroughs in environmentally-friendly formulations.Consumer products companies researching and developing new products for more environmentally responsible consumers will benefit from this event by learning where consumer and retailer trends are heading and what technology is available to meet them.Legislators, law firms and lobbyists to the cleaning products industry will also benefit from the opportunity this independent forum provides to assess industry issues from every angle.Your conference ChairBrian SansoniVice President Communication and MembershipTHE SOAP AND DETERGENT ASSOCIATIONg Understand the latest retailer and consumer trends driving the cleaning products marketg Hear case studies on the Environmental Protection Agency’s DfE programg Learn about the latest developments in green chemistry and the impacts on formulationsg Assess how the latest scientific and technical breakthroughs are enabling the manufacture of cold water and low water use of cleaning productsg Get updated on the regulations affecting the cleaning products industry by the EPA and the FTCg Gain expert insight into strategies of up-and-coming players like Method and Seventh Generationg Get a market overview and forecast from leading industry analystsg Discover what “environmentally responsible” means for all stakeholders, including NGOs, regulators and the cleaning products supply chain from raw materials suppliers to retailersg Examine how industrial biotechnology is changing product formulationsg Meet and network with the leading representatives from across the industrywhat’s on the agendaJoin conference Chair, Brian Sansoni, Vice President of Communication and Membership of the Soap and Detergent Association, during two full days of presentations, discussions and networking opportunities. You’ll hear directly from the major players in the cleaning products industry:• EPA will discuss the influential Design for the Environment Program• Hear from Method Products about their approach to product development• Novozymes and Genencor will present the ways enzymes are helping to meet sustainability goals• Suppliers Cognis and Croda will explain how they are meeting the sustainability needs of their customers• GreenBlue and Green Seal will give you the information you need to know about sustainability standards and certificationsSpace is limited Register todayDay 1 – Tuesday, November 18, 20089:00 Opening remarks from the Chair Brian Sansoni, VP Communication and Membership THE SOAP AND DETERGENT ASSOCIATION (SDA) Market overview for green cleaners9:20 What’s driving the market for green cleaning • Government procurement policies • Non-government organizations and their impact on the marketplace • The regulatory climate • Government recognition programs Bill Balek, Director of Legislative Affairs ISSA9:55 Green as the new black: Fashion or forever? • What shade is your consumer? • How can you tell? • What’s true to your brand? • What’s true to consumers? • Why does it matter? Pamela Helms, VP of Reasearch & Development THE CALDREA COMPANY10:30 Morning refreshments and networking break10:50 Green chemistry and cleaning products • American Chemistry Society’s Green Chemistry Institute® background • Examples of green chemistry • Green cleaning products roundtable • Future plans David Long, Consultant AMERICAN CHEMISTRY SOCIETY GREEN CHEMISTRY INSTITUTE® Green marketing trends and regulations11:25 Green and clean marketing: Federal Trade Commission (FTC) rules of the road • Overview of FTC’s Green Guides • Current Green Guide review • The Green Guides and Section 5 of the FTC Act: Prohibits unfair or deceptive advertising • How to promote your “green” products and comply with the Green Guides: Tell the truth and have substantiation • Relevant Green Guides Janice Podoll-Frankle, Attorney, Division of Enforcement FEDERAL TRADE COMMISSION12:00 Making good guides great: SDA’s ideas for the Green Guides in the 21st century • How FTC’s guidelines for environmental marketing claims should help consumers make informed pur-chasing decisions • The Guides should seek to balance the need for flex-ibility with the dangers of inconsistent or ambigu-ous standards • While the SDA supports the basic principles behind the Guides, it is encouraging the FTC to enhance guidance in some areas Michelle Radecki, General Counsel THE SOAP AND DETERGENT ASSOCIATION 12:35 Lunch will be served for speakers and delegatesConference agendapre-conference seminarGreen from concept to shelf: An introduction to formulation and packaging Monday, November 17, 1:00 – 5:00pmPart 1: Greener surfactants in formulations: Synergistic interactions for efficiency and reduced carbon footprintThe increasing requirements for environmental protection and escalating demands from consumers have made “going green” inevitable for the chemical and consumer products industries. To meet these requirements in the household and personal care sectors, it has become necessary to explore new and/or modified greener efficient surface-active agents. One way to achieve this goal in formulations is by mixing surfactants with synergy. In this talk, principles of achieving such synergy without sacrificing efficiency will be examined. The interfacial and colloidal properties of these reagents will receive particular attention since they play the critical role in determining their performance in many industrial applications, such as detergency and waste management.Your seminar instructor:Professor P Somasundaran is the La von Duddleson Krumb Professor and Director of the IUCRC Center for Advanced Studies in Novel Surfactants and the Langmuir Center for Colloids and Interfaces at Columbia University. Professor Somasundaran’s research interests are in surface and colloid chemistry, green surface active agents, nanotechnology, enhanced oil recovery, dispersion, waste treatment, molecular interactions at surfaces using advanced spectroscopy, polymer surfactant, protein adsorption and biosurface phenomena. Part 2: An introduction to sustainable packagingThe first portion of this seminar will give an overview of key sustainability concepts and drivers, and how they affect packaging. It will then provide in-depth information on regulations and business trends affecting packaging design. Drawing on case studies and best practices, an explanation of how to put these concepts into practice to ensure that your packaging is compliant with applicable regulations will be featured.Participants will learn about strategies for evaluating different package designs and how they will be evaluated in scoring systems such as those being implemented by Wal-Mart and other major retailers. For producers of cleaning products, complying with these requirements may reveal cost reduction opportunities. The agenda will also cover strategies for communicating environmental packaging and product attributes to today’s environmentally-conscious consumer in ways that add credibility to your brand. Your seminar instructor:Victor Bell is President of Environmental Packaging International (EPI), a consultancy specializing in global environmental packaging and product stewardship requirements. Mr Bell, who founded EPI in 1998, is a Certified Packaging Professional with more than 20 years of experience with environmental issues associated with packaging and products. EPI has provided assistance to major companies worldwide in the electronics, toy, soft drink, cosmetics, medical and general merchandise industries. Mr Bell is on the Executive Committee of the Sustainable Packaging Coalition.INDUSTRY OVERVIEWEND USER PERSPECTIVEREGULATORY INSIGHTSMonday, November 17 – Wednesday, November 19, 2008Hilton Old Town Alexandria, Alexandria, VAwww.cleaningproductsconference.com1:45 The role of ecolabels in promoting ecolabels in green cleaning • Role of ecolabels • Ecolabels standards for cleaners in the US • Rising health and environmental issues for cleaners • Green Seal’s program and how to leverage ecolabels in the US Christine Chase, Environmental Scientist GREEN SEAL 2:20 Greenwashing and the media • Media approaches to covering green products, including the emphasis on calling out greenwashing • Why the media’s coverage of greenwashing and companies’ fear of being labeled “greenwashers” can unfortunately keep companies from doing potentially good things • Insights into the transparency that major green media reporters and green publications desire Seth Bauer, Editorial Director NATIONAL GEOGRAPHIC GREEN GUIDE The consumer products industry at a crossroads2:55 The evolving nature of green cleaning: Green washing and “greenwashing” • Revolution in the aisles • Evolution in consumer attitudes • Evolution in sustainable cleaning products • Why sustainability isn’t enough Martin H Wolf, Director Product and Environmental Technology SEVENTH GENERATION3:30 Afternoon refreshments and networking break3:50 Enzymes and sustainability: Marketing and regulatory at the crossroads • Regulatory update of sustainable terms • Genetically modified (GM) versus ‘”organic” and “natural” • Life-cycle analysis studies • Retailers and sustainability Denise Bernstein, Staff Specialist NOVOZYMES NORTH AMERICA4:25 Sustainable ingredients can be formulated into effective cleaning products that meet the FTC Green Guidelines • Definition of sustainable: Surfactant use does not impact food use • Examples of sustainable surfactants • Formulations using sustainable raw materials (some with performance data) • Claims that can be made that will fit the FTC Green Guidelines Virginia Lazarowitz, Market Manager HCI NAFTA COGNIS CORPORATION5:00 Closing remarks from the Chair and end of day one 5:30 Networking reception All speakers and delegates are invited to this relaxed and informal reception to network and discuss the day’s proceedingsDay 2 – Wednesday, November 199:00 Opening remarks from the Chair Brian Sansoni, VP Communication and Membership THE SOAP AND DETERGENT ASSOCIATION The Environmental Protection Agency’s (EPA) Design for the Environment Program: Case studies and requirements9:10 EPA’s Design for the Environment (DfE) Program: Chemically safer products • Informed substitution to safer chemicals • Alternatives analysis: Furniture and electronics industry • Using the DfE logo on chemically safer products such as cleaners Clive Davies, Chief DfE Branch US EPA DESIGN FOR THE ENVIRONMENT PROGRAM9:45 CleanGredients: An attribute-based ingredient information platform for green formulation • An overview of the CleanGredients model and methodology • Benefits of a CleanGredients-type model for chemical suppliers and formulators • Recent expansions of CleanGredients and future plans and opportunities for involvement Topher Buck, Senior Project Manager GREENBLUE10:20 Morning refreshments and networking break 10:40 Meeting the challenges of greening supply chains within the professional cleaning industry • Meeting your cleaning sustainability challenges using green chemistry and EPA Design for the Environment • Barriers to greening your cleaning program • Proven strategies for greening your cleaning program • How greening your cleaning program moves you from compliance to value creation Roger McFadden, VP Science and Technology CORPORATE EXPRESS11:15 Strategies for greening cleaning products and processes • Bringing together green chemistry, DfE, clean production and cradle-to-cradle principles • Retailer initiatives • Chemical policies • Benchmarks Lauren Heine PhD, Senior Science Advisor CLEAN PRODUCTION ACTION11:50 Lunch will be served for speakers and delegates Improving sustainability of formulation technologies within a regulatory framework1:00 Greenskeeping: Method’s approach to product development • Formulating • Packaging development • Product life-cycle assessment Ryan Williams PhD, Good Cop METHOD PRODUCTS INC1:35 Meeting your customers’ green surfactant needs • Knowing what “green” means to your customers • Green surfactants that also offer performance • Croda’s partnership with DfE • Developing green formulations • How green-ness is changing new product development Damian kelly, Home Care Marketing Manager CRODA 2:10 Afternoon refreshments and networking break2:30 Supply side innovation: Developing the right green strategy • Distinguishing different market drivers: organic, health, natural, sustainable, etc. • Choosing the right criteria, certifications and messages for raw materials • Raw material and product examples that align with different strategies Andrew Douglass, Director of Innovation RHODIA NOVECARE3:05 Green cleaning and away-from-home industry wipes innovations • Emerging water-activated wipes cleaning products • Green cleaning innovations for wipes • Manufacturing trends in disposable towel and wipes products • How to assess green cleaning opportunities Susan Stansbury, President RIGHT ANGLE CONCEPTS3:40 The development of enzyme catalysts for sustainable cold water cleaning • The world is changing to lower temperature cleaning across all technologies • What are the challenges for detergent manufacturers to adapt to this new environment? • What are the key successes in the increased reliance on enzymes for cold water cleaning?” Dr Scott Power, Vice President Research GENENCOR (DANISCO)4:15 Closing remarks from the Chair and end of the conferenceConference agendaGet your proceedings on CD at the confer-ence Instead of a printed proceedings document, you can now view the latest full color version of the conference presentations on your laptop at the conference. You’ll also receive a link of modified presentations af-ter the conference. This policy means more detail and up-to-date information while benefiting the environment and giving you less to carry on the journey home. For more information please contact Chandra Leister at + 1 207 781 9602 or cleister@intertechusa.comproceedings on cdFROM THE MEDIAEND USER PERSPECTIVEREGULATORY INSIGHTSEND USER PERSPECTIVEEND USER PERSPECTIVEThe venueExperience the sumptuous comfort of an old-world European boutique, combined with modern, state-of-the-art event space and technology. Nestled in the heart of charming Old Town Alexandria and located just south of Washington, DC, guests have easy access to the King Street Metrorail / Amtrak, the shopping, dining, and entertainment district, the Ronald Reagan Washington National Airport (DCA) and the Washington, DC museums, businesses and attractions.Venue addressHilton Alexandria Old Town 1767 King St Alexandria, VA 22314 T: +1 703 837 0440 F: +1 703 837 0454AccommodationSpeakers and delegates are responsible for booking their own travel and accommodations. A limited number of rooms have been reserved for conference speakers and delegates wishing to stay at the Hilton Alexandria Old Town at a special rate of $209 plus tax. Speakers and delegates must reserve their room no later than October 27, 2008 to take advantage of this special rate. Wherever possible, accommodations should be reserved early as rooms cannot be guaranteed and rates are subject to change after this date. To book your accommodation, please contact the hotel directly at: +1 703 837 0440. (Please state you are attending the IntertechPira Cleaning Products conference to receive the preferential rate). Your conference registration confirmation will include a weblink to facilitate your hotel reservation.Conference feesThe conference fee includes entry to the conference sessions and the exhibition, confer-ence proceedings CD, luncheons, receptions and refreshments. However, fees do not include delegate travel and accommodation. All credit card orders are processed at that day’s £/E/$ exchange rate at the time the transaction goes through. PLEASE NOTE: Credit card details will be necessary if your booking is made less then 10 days prior to the start of the conference, or if your invoice remains unpaid at the start of the event. Please see step 3 for further details. Where funds have not been received in advance, delegates will be required to supply credit card details at registration in order to gain entry to the conference. This credit card will be charged on-site and current exchange rates and bank charges will apply. CancellationsCancellations will be accepted and fees will be refunded (less 20% handling charge) only if made in writing and received ten working days before the event. Bookings cannot be cancelled or fees refunded thereafter. Substitutions may be made at any time, please notify Jeremy Powell at jpowell@intertechusa.com or + 1 207 781 9610.NoteIntertechPira does not accept liability for any loss of or damage to the personal effects of delegates attending the conference. IntertechPira reserves the right to cancel, defer or modify the event proceedings without prior notice. If you have sent a booking to us and have not received confirmation, please contact Chandra Leister at cleister@intertechusa.com or + 1 207 781 9602.VisasDelegates requiring visas should request a visa invitation letter from IntertechPira at the time of registering for the event, ensuring sufficient time is left for applications to be completed. Delegates are then responsible for contacting the relevant/appropriate embassy themselves. Intertech-Pira can do nothing further to assist in this process.Your event organizerIntertechPira provides events, training, online information and publications across a wide range of zeitgeist issues and disruptive technologies affecting industry. Our 100% independent products are provided globally 24/7 and delivered by teams of independent experts at sites in Portland, ME US and London, UK through 20 specialized industrial platforms. Our core competencies are information on: research and product development, globalization and new markets; production methods; regulatory and compliance.Exhibition and sponsorship opportunitiesIntertechPira’s Cleaning Products 2008 offers a unique opportunity to showcase your products and services all while accessing the leaders in this industry. Depending on your goals and the level of sponsorship, a benefits package can be designed to target a narrow audience or a broad group and may include event recognition as well as publicity, marketing, promotional opportunities and complimentary event passes. For more information on our many exhibition opportunities that meet your business goals, please contact Brian Santos at: bsantos@intertechusa.com or +1 207 781 9618conference infoSDA Annual Meeting and Industry ConventionJanuary 27 – 31, 2009 Boca Raton, FloridaCleaning Products 2008upcoming industry eventsSave the dates for the cleaning product industry’s global forum for business interaction and networking: the SDA Annual Meeting & Industry Convention, January 27 – 31, 2009, Boca Raton, Florida. Visit www.cleaning101.com for more information.IntertechPira’s 3rd Annual Future of Wipes conference will feature over 25 presentations including case studies by application. This year’s extended program will include a pre-conference workshop on Regulations and Marketing for Wipes; a pre-conference summit on Sustainability and Lifecycle Analysis of Wipes and a main program covering market forecasts and technical innovations.The consumption of nonwovens globally in 2007 was estimated to be 5.4 million tons, equivalent to $23.1 billion*Presented by industry giants like Kimberly Clark and Method, you’ll hear all about the latest, cutting-edge technologies for consumer and industrial wipes. Building up on the success of the previous two editions, this event is designed for wipe manufacturers, suppliers of nonwovens, suppliers and developers of chemicals and packaging converters of wipe applications.* The Future of Global Nonwoven Markets strategic five-year forecasts, Pira International 2007View the latest conference information: www.futureofwipes.comWednesday, December 10 – Friday, December 12, 2008Doubletree Atlanta Buckhead, Atlanta, GA, USIntertechPira19 Northbrook Drive Portland, ME 04105, USAttendees will receive strategic insights from: ACS Green Chemistry InstituteClean Production ActionCognis CorporationColumbia UniversityCorporate ExpressCrodaEnvironmental Packaging InternationalEnvironmental Protection AgencyFederal Trade CommissionGenencor / DaniscoGreenBlueGreen SealISSAMethod Products IncNational Geographic Green GuideNovozymes North AmericaRhodia NovecareRight Angle ConceptsSeventh GenerationThe Caldrea CompanyThe Soap and Detergent AssociationMonday, November 17 – Wednesday, November 19, 2008Hilton Old Town Alexandria, Alexandria, VACleaning Products 2008g Phone the team: +1 207 781 9610g Fax us the form: +1 207 781 2150g Email us: jpowell@intertechusa.comg Mail us: IntertechPira, 19 Northbrook Dr, Portland, ME US 04105g Visit us online: www.cleaningproductsconference.comRegister now Book before October 10, 2008 and save 10% off the conference feePlus Don’t miss the pre-conference seminar on Monday, November 17, 2008:Green from concept to shelf: An introduction to formulation and packagingTitle:...............First Name:.............................................Last Name:...................................................... Organization:...................................................................................Position:.........................................Company business:..................................................................................................................................Address:.............................................................................................................................................................................................................................................................................................................................. ......................................................................................................................ZIP:..........................................Telephone:...............................................................................................Fax:...........................................Email:...........................................................................................................................................................Your details1Event options and feesPayment method2 34 Office use only: Accounting code: 863-08 Date received:Purchase Order No:...................................................... VAT No:.................................................................................... (VAT will be charged at the local rate)Charge my credit card: American Express c Visa c MasterCard c Card no:...............................................................................Expires:........../.......... Security code: ccccCardholder name & address: .......................................................................................................................................................................................................................................................................................................................... Email address for credit card receipt: ........................................................................................................................... Check/banker’s draft (made payable to IntertechPira) c Please invoice my company cInvoices cannot be issued without receipt of a purchase order number at the time of booking.Banker’s information for credit transfer payments US Dollar A/C: Key Bank Account No: 191424005327 Swift Code (BIC): KeyB_US_33 ABA No: 011200608 Signature:..................................................................................................................Date:..........................................PLEASE NOTE: Credit card details will be necessary if your booking is made less then 10 business days prior to the start of the conference, or if your invoice remains unpaid at the start of the event. Where funds have not been received in advance, delegates will be required to supply credit card details at registration in order to gain entry to the conference. This credit card will be charged on-site and current exchange rates and bank charges will apply.Cleaning Products 2008 Conference RegistrationHow to bookChoose your payment package:Early bird registration fee $1349 c(before October 10)Conference registration fee $1499 cConference + seminar $1899 cAcademic/Gov’t rate* $349 cPre-conference seminar $599 cConference proceedings $999 c(For those who cannot attend)Team Discount**All SDA members receive 15% off the conference fee****Exhibition packages: Tier 1 package $2500 cExhibit table + delegate registration***Tier 2 package $1500 cExhibit table only***Yes Sign me up for the free Regulations eBulletin from IntertechPira cWhat is this? See www.intertechpira.com/regulations to find out moreUS: IntertechPira, 19 Northbrook Drive, Portland, ME 04105, USTel: +1 207 781 9610 / Fax: +1 207 781 2150 / www.intertechpira.comEurope: IntertechPira, Cleeve Road, Leatherhead, Surrey KT22 7RU, UKTel: +44 (0)1372 802262 /Fax: +44 (0)1372 802243 / www.intertechpira.comFor further information on the conference please contact:Registration Inquiries: Jeremy Powell/T: +1 207 781 9610/ F: +1 207 781 2150 E: jpowell@intertechusa.comSponsorships and Exhibits: Brian Santos/ T: +1 207 781 9618/ F: +1 207 781 2150 E: bsantos@intertechusa.comConference Producer: Jessica Johnson/T: +1 207 781 9626/ F: +1 207 781 2150 E: jjohnson@intertechusa.comConference Manager: Chandra Leister/T: +1 207 781 9602/ F: +1 207 781 2150 E: cleister@intertechusa.comMarketing and Press: Sheri Bonnell/T: +1 207 781 9637/ F: +1 207 781 2150 E: sbonnell@intertechusa.comDon’t miss the early bird offer – book before October 10, 2008 and save 10%* Academic rate for full time students and teaching staff at universities only. Early bird does not apply. Gov’t officials please present i.d.** Contact Jeremy Powell at +1 207 781 9610 or jpowell@intertechusa.com*** For more information on our many sponsorship and exhibit opportunities that meet your business goals, please contact Brian Santos at + 1 207 781 9618 or bsantos@intertechusa.com**** Contact Jeremy Powell at jpowell@intertechusa.com or +1 207 781 9610 to receive this discountconference infoHear what participants had to say about Cleaning Products 2007:“A very impressive agenda and list of speakers that not only looked good on paper but delivered outstanding presentation. A must-attend conference”Hal Ambuter, Sr Regulatory ManagerRECkITT BENCkISER“The program of speakers and the order of presentations was very well done Nice overall organization.”kristin Buentello, Program Manager CHURCH & DWIGHT“Well run and well timed symposium. It was really what was wanted and needed”Bob Scarella, Technical Applications Manager OCI CHEMICAL CORP