Mission

Nurture the spirit of innovation, but above all, be human.

In today’s world, innovation is often connected to steep ambition, growth at all costs, and undying competition. At CUI Devices, we see it differently. We serve some of the most innovative thinkers and companies of our time; our employees are like family; and we have a community surrounding us we truly care about. Our purpose is to nurture the innovative spirits of all within our sphere by being more human—caring more than is expected, taking a holistic approach, letting ourselves and others be a work in progress, and having fun along the way.

Core Values

Lead With Care :At CUI Devices, we are a collection of people, ideals, successes, and failures. And, as such, we stand for a lot of things. But, ultimately, CARE is at our core — it’s what unites us.
Embrace Evolution :We are never too stuck in our ways to adapt. This doesn’t always mean pushing forward at all costs. We’re curious about how we should evolve and enjoy the process of continual improvement.
Choose Fun :Joy in the journey is our mantra. We are serious about what we do and how we do it, but we have fun along the way.

Our Community

Causes Worth Fighting For

There are countless causes worth fighting for and we are inspired by the people, non-profits, and grassroots organizations on the ground who work tirelessly to uphold them. With the immense help of our giving partners and the support of our customers, we are learning and working to do our part to care for the community. At CUI Devices, our efforts—financial, in-kind donations, volunteer hours, and more — focus on three main areas:

Basic life needs
Environmental stewardship
STEM education

CUI devices - Model AC8-DK - AC Power Cord - Brochure