Everything you need to know about the on-pack recycling label Presentations Brochure (PDF 490 KB)

On-Pack Recycling LabelOPRL Ltd• A not-for-profit company wholly owned by the British Retail Consortium• Supported by technical advice and research by the independent Waste and Resources Action Programme(WRAP)• WRAP provides monitoring, compliance and technical advice to members under a service agreement with OPRLThe label• Based on WRAP’s Recycle now swoosh • Comprises three categories• Widely Recycled• Check Local Recycling• Not Currently Recycled• And three components• For use on consumer packagingCommon materialsPackaging Material Widely recycledCheck local recyclingNot currently recycledGlass Bottles and JarsMetal Cans and AerosolsLids and traysFoil packagingPaper and Card All packagingPlastics (All Types) Bottles Pots, trays, tubs and lidsBags, films, pouchesBiodegradable/Compostable All typesComposite Material Liquid drink and food cartonsMixed Materials All typesWho’s involvedWhy develop another label• Consumer Research highlighted a need for clear, UK-wide, consistent recycling message• Retailer and brand ambitions to improve communication • Landfill charges will cost local authorities £4bn pa by 2013 if no significant improvementCurrently recycledParticipation gapCoverage gapGlass 80% 14% 7%Paper/card 66% 31% 3%Plastic bottles 54% 31% 15%Metal 50% 42% 8%Mixed plastics 1% 11% 88%Who should join? • Anyone placing consumer packaging on the UK market, including manufacturers and producers of:– Food and drinks– Consumer products– Cleaning and laundry products– Beauty products – Toys and games– DVDs and electronic games• Retailers with own brand linesConsumersWho benefits?Packaging Industryrecycled contentraw material costsustainabilityLocal Authoritiesquantity of materialquality of materialcontaminationconsumer enquiriesBetter informationCollection servicesimpact of packagingLabel widely recognised and understoodBrands/retailersMeasures of successDirect indicators• Number of companies using the label• Levels of awareness & understanding amongst consumers• Local Authority support & information provision• Political support – e.g. EDM, support from MinistersIndirect indicators• Recycling rates• LA coverage – i.e. materials collectedQ&ABob GordonBob.gordon@brc.org.uk020 7854 8945www.onpackrecyclinglabel.org.ukwww.oprl.org.uk On-Pack Recycling Label OPRL Ltd The label Common materials Who’s involved Why develop another label www.onpackrecyclinglabel.org.uk www.oprl.org.uk