Exhibitor Prospectus

www.distributech.comwww.util ityprouductsexpo.com2012 EXHIBITOR PROSPECTUSJanuary 24-26, 2012 ¦ Henry B. Gonzalez Convention Center ¦ San Antonio, Texas ®Presented By:Owned & Produced By: Media Sponsor:Supporting Publications:Exhibiting informationDistribuTECH is the utility industry’s leading smart grid conference and exposition, covering automation and control systems, energy efficiency, demand response, renewable energy integration, advanced metering, T&D system operation and reliability, power delivery equipment and water utility technology. DistribuTECH is the largest U.S. conference that covers the smart grid from end-to-end. Book your space today and start connecting with influential decision makers at DistribuTECH 2012.ATTEndEE PROfIlE By BUSInESS And IndUSTRy:¦ Electric Utilities¦ Water Utilities¦ Gas Utilities¦ Manufacturers/Vendors¦ Rural Electric Membership Co-op (REMC)¦ Consultants¦ Federal Power Agencies¦ Energy End Users¦ Energy Service Companies¦ Municipalities¦ Capacitors¦ Diagnostic/Monitoring Equipment¦ Enclosures¦ Insulators¦ Metering Equipment¦ PLCs¦ Poles¦ Protective Relays¦ RTUs¦ Substation Equipment¦ Switchgear¦ Towers¦ Transformers¦ Vaults¦ AM/FM/GIS¦ AMR/AMI Systems¦ Telecommunications¦ Data Acquisition Systems¦ Distribution Automation Systems¦ Energy Management Systems¦ Flexible AC Transmission Systems (FACTS)¦ Load Management Systems¦ Mobile Computing Hardware¦ Mobile Work Force¦ Management Systems¦ Outage Management Systems¦ SCADA Systems/Equipment¦ Security Systems¦ Substation Automation Systems¦ Line Design Software¦ CIS¦ Cyber Security¦ Infrastructure Security¦ Demand Response¦ HVDC¦ AMR/AMI¦ Meter Data Management¦ Local Area Network¦ Communications Technologies¦ Standards¦ Meter Maintenance¦ Meters and Metering Systems¦ AMR/AMI Systems¦ Customer Information Systems, including hardware and software¦ SCADA¦ Systems Monitoring and Control¦ Communications and Telemetry¦ Software and Hardware¦ Pump and Motor Control and Monitoring¦ Flow, Level and Pressure Monitoring¦ Security Systems¦ Energy Management¦ Geographical Information Systems (GIS): Mapping SystemsProducts rEPrEsEntEddISTRIBUTECH REPRESEnTS COmPAnIES SPECIAlIzIng In:T&D EquipmEnT/HarDwarEpowEr SySTEm auTomaTion anD ConTrolSmarT mETEringwaTEr uTiliTiES¦ Discounted conference registration¦ 35-word company description in the official show guide¦ Complimentary exhibit booth staff passes (two per 100 sq. ft.)¦ Complimentary exhibitor delegate passes, access to conference proceedings and lunch tickets (two per booth)¦ Chance to reach thousands of qualified clients¦ Pre-conference publicity¦ Exhibitor invite hall passes for your customers¦ One time use of post-conference attendee list (postal only)¦ Product locator listing on DirectEventConnect ¦ Online compulsory enhanced listing with five product descriptions and categories on DirectEventConnectExhibitor bEnEfitsAll 2012 EXHIBITORS wIll RECEIvE THE fOllOwIng:cost to ExhibitBefore June 1, 2011, space rate is $29 per sq. ft.After June 1, 2011, space rate is $31 per sq. ftExhibitor statistics¦ over 400 companies exhibited at DistribuTECH 2011¦ 91.2% of exhibitors said the quality of attendees met or exceeded their expectations3.7% higher results than DistribuTECH 2010¦ 85% of exhibitors said the event met or surpassed their overall expectations¦ 57.5% of exhibitors stated that their main reason for exhibiting at DistribuTECH is to establish new business contacts 10.3% higher results than DistribuTECH 2010attEndEE statistics¦ more than 8,400 attendees from 46 countries 35% increase in conference delegates from DistribuTECH 2010¦ 45% of attendees said DistribuTECH is the only industry event they plan on attending¦ 99.3% of attendees said the quality of exhibitors met or exceeded their expectations3.3% higher results than DistribuTECH 2010 ¦ 93.4% of attendees favorably compared the quality of exhibitors over other utility events7.5% higher results than DistribuTECH 2010¦ 92.6% of attendees said the networking opportunities met or exceeded their expectation¦ 85% of attendees said their visit to the exhibition is important or very important in relation to their job14% higher results than DistribuTECH 2010¦ 73% of attendees arranged to do business on the exhibit floor4.4% higher results than DistribuTECH 2010All survey results are from the 2011 on-site survey conducted by an independent research firm Turnkey Surveys.please indicate your primary reason for attending DistribuTECH. 17% • To attend the conference sessions 47.3% • To see new products / developments 20.8% • To see specific exhibitors 4.3% • To evaluate products for purchase 8.2% • To get solutions for problems at work 2.4% • Otherwhich discipline best describes your responsibility/expertise? 5.1% • Customer Service 22.5% • Engineering (including planning, design, systems) 11.4% • Engineering Management / Supervisor 18.1% • Executive / General Management (Commissioner, Director, etc.) 16.2% • Information Systems / Services 5.6% • Operations and Maintenance 5.6% • Operations Management / Supervisor 1.0% • Purchasing 6.0% • Research and Development 8.5% • Otherwhich type of organization do you work for? 16.7% • Consultant, Consulting Engineer 31.6% • Electric Utility 12.3% • Electric / Gas Utility 0.5% • Energy End-User 2.7% • Energy Service Company 2.9% • Energy / Water Utility 2.2% • Federal Power Agency 0.2% • Gas Utility 16.4% • Manufacturer / Vendor 2.2% • Municipality 2.2% • Rural Electric Membership Co-op 1.0% • Water / Gas Utility 0.7% • Water Utility / System 8.4% • OtherrEsErvE Your sPacE todaYDistribuTECH Exhibit and Sponsorship information:SANDy NORRIS, Exhibit and Sponsorship Manager ¦ P: 918-831-9115 ¦ E: sandyn@pennwell.comDistribuTECH Exhibit Services:JARED AULD, Exhibit Services Manager ¦ P: 918-831-9440 ¦ E: jareda@pennwell.comattEndEE dEmograPhics when it comes to specifying products and services, how much influence do you have on the final decision to purchase? 15.3% • Final decision is mine 29.7% • Others involved, my opinion most important 40.3% • Others involved, my opinion equal 14.7% • Others decideThe 4.6% water-related attendees (identified in the previous question) indicated the following technologies are most relevant to a water industry professional. 50.0% AMR / AMI31.8%Billing / Customer Information Systems31.8% Cyber Security31.8% Energy Management27.3% GIS / Mapping22.7% Knowledge Management27.3% Leak Detection22.7% SCADA22.7% Workforce Management 0 50 100which of the following actions have you taken or expect to take as a result of your visit to the exhibition? (Select all that apply)18.4% Ask for a quotation22.1% Brief a consulting organization47.6%Compare various suppliers or services3.7% Confirm an order15.0% Decide on a new supplier28.3% Request a visit from a sales rep49.6% Take away literature 0 50 100The 29.7% of attendees that indicated mETEring proDuCTS / SErViCES, identified which products/services they help recommend, specify, purchase or approve purchase. (Select all that apply) 75.2% AMI33.3% AMR46.7% Demand Response34.3% Home Automation / Ancillary Devices55.2% Intelligent Meters / Related Software, Services28.6% Traditional Meters / Meter Reading Equipment3.8% Other 0 50 100The 34.3% of attendees that indicated powEr SySTEm auTomaTion, identified which products/services they help recommend, specify, purchase or approve purchase. (Select all that apply)33.1% Demand Response72.7% Distribution Automation39.7% Energy Management Systems46.3% Feeder Automation28.9% Load Management / Control38.0% Outage Management39.7% Power Quality / Reliability68.6% SCADA55.4% Substation Automation30.6% Transmission Automation19.8% Trouble Call19.0% Work Force Management1.7% Other 0 50 100The 14.2% of attendees that indicated TranSmiSSion EquipmEnT, identified which products/services they help recommend, specify, purchase or approve purchase. (Select all that apply)20% Construction Equipment / Services36% Distribution Line14% Lineman Tools40% Monitoring and Testing34% Overhead Distribution42% Overhead Transmission58% Substation38% System Protection (breakers, fuses, relays, etc.)26% Tower / Poles48% Transformers52% Transmission Line12% Transportation28% Underground Distribution30% Underground Transmission2% Other 0 50 100The 43.3% of attendees that indicated inFormaTion TECHnology, identified which products/services they help recommend, specify, purchase or approve purchase. (Select all that apply)33.3% AM / FM / GIS20.3% Billing12.4% Call Centers23.5% CIS / CRM65.4% Computer Software / Hardware39.2% Consulting5.9% Conversion Services19.6%Customer Service Demand Response8.5% E-commerce29.4% Mobile Computing63.4% Systems Integration5.9% Other 0 50 100The 36.3% of attendees that indicated CommuniCaTionS SySTEmS / EquipmEnT, identified which products / services they help recommend, specify, purchase or approve purchase. (Select all that apply)46.9% Cellular Networks10.2% Coax Cable43.8% Fiber Optic43.0% Internet / Web Enabled18.8% Leased Line21.9% Power Line Carrier18.0% Satellite77.3% Wireless9.4% Other 0 50 100The 34.8% of attendees that indicated DiSTriBuTion, identified which products/services they help recommend, specify, purchase or approve purchase. (Select all that apply) 15.4% Construction Equipment / Services48.8% Distribution Line10.6% Lineman Tools32.5% Monitoring and Testing47.2% Overhead Distribution12.2% Overhead Transmission43.1% Substation35.0%System Protection (breakers, fuses, relays, etc.)13.0% Tower / Poles43.9% Transformers14.6% Transmission Line8.9% Transportation35.8% Underground Distribution9.8% Underground Transmission11.4% Other 0 50 100please indicate which industry you help recommend, specify, purchase or approve purchase. (Select all that apply) 43.3% Information Technology36.3% Communications Systems / Equipment29.7% Metering34.3% Power System Automation14.2% Transmission Equipment34.8% Distribution 0 25 50plEaSE SEE THE Following Six quESTionS For a proDuCT/SErViCE BrEakDown in EaCH inDuSTry.¦ Conference Proceedings Sponsorship (one available)¦ Networking Reception Sponsorship (limited availability)¦ Show Website Video Sponsorship (six available) ¦ Conference Water Cooler Sponsorship (one available)¦ Hand Sanitizer Dispenser Sponsorship (one available)¦ Conference Pocket Guide Sponsorship (one available)¦ Delegate Lunch Sponsorship (six available)¦ Badge Mailing Insert Sponsorship (one available)¦ Breakfast Roundtable Sponsorship (six available)¦ Coffee Wrap Sponsorship (two available)¦ It’s 5 O’clock Somewhere Sponsorship (limited availability)¦ Car Giveaway Sponsorship (limited availability)advErtising oPPortunitiEs POWERGRID International, Electric Light & Power, WaterWorld and Utility Products magazines, along with DistribuTECH, provide your company with the most optimal reach of your advertising dollar. Custom advertising and exhibit packages are available that will help you reach leading industry prospects. Let us take your marketing strategy to the next level.PRESEnTEd By:POWERGRID InternationalPOWERGRID International is the power industry’s leading source of information on electric power transmission and distribution automation, engineering and information technology. POWERGRID International reaches 42,020 electric utility professionals, managers, engineers and other qualified subscribers who count on POWERGRID International to present the information they need to make on-the-mark business and technical decisions every day. Advertising in POWERGRID International puts your company’s name where you want it: in front of key industry decision-makers every day. http://power-grid.comSUPPORTIng PUBlICATIOnS:Electric Light & PowerElectric Light & Power is the authoritative source of electric utility news for utility executives and management. Each issue of Electric Light & Power provides insight into industry news, risk management, financial and regulatory issues and reviews T&D, generation, renewable energy, energy efficiency, CIS/CRM and information systems trends and much more. This single source provides a broad view of the energy industry, with in-depth analysis of key business issues and regular interviews with industry leaders. Advertising in the pages of Electric Light & Power delivers your message to the energy industry’s decision-makers. http://elp.com WaterWorldWaterWorld serves 60,005 engineers, managers, consultants, contractors and operations professionals in the municipal water/wastewater industry. Each month, WaterWorld delivers information about products and services, technology, applications, legislation and regulations to help these water industry pros successfully plan, design, operate and maintain their systems. http://waterworld.com Utility ProductsUtility Products, published since 1997 and published 10 times a year provides influential product information to the decision-makers and specifiers in the power, telephone and CATV markets. The magazine reaches more than 32,000 qualified subscribers and is BPA audited. Magazine subscribers include investor-owned utilities, cooperatives, municipalities and contractors. Utility Products provides subscribers with an interesting and reliable source of information that aids them in their purchasing decisions. http://utilityproducts.com additionaL PromotionaL oPPortunitiEsSPOnSORSHIPS:Sponsorships for DistribuTECH are available and are designed to offer a variety of opportunities and levels of exposure. They are a great way to leverage your participation and presence at the event.DiSTriBuTECH SponSorSHip aVailaBiliTy: (as of april 14)POWER-GRID.COM : FEBRUARY 201126 Power Delivery and Britain’s 2020 Targets38 New Infrastructurein Angola50 IEC 61850: What’s Working in EuropeA Global Look at Electricity Delivery 1102pg_C1 C1 1/28/11 4:30 PMMagazineName | Month Year 1MagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagMagaziaziaziaziaziaziaziaziaziaziaziaziaziaziaziaziaziaziaziaziaziaziaziaziaziaziaziaziaziaziaziaziaziaziaziazineNneNneNneNneNneNneNneNneNneNneNneNneNneNneNneNneNneNneNameameameameameameameameameameameameameameameameameameameame | | | | | | | | | | | | | | | | MonMonMonMonMonMonMonMonMonMonMonMonMonMonMonMonMonMonMonMonMonMonth th th th th th th th th th th th th th th th th th th th YeaYeaYeaY aYY aYeaYeaYeaYeYeaYeaYeaYeaY aYeYeaYeY arrrrrrrrrrrrr 1 1 1 1 1 1 1 1 1 1 1Nov|Dec|2010 volume 88|06www.elp.comCEO Thierry Vandalon Canada’s PowerhouseTechy Gen Y: We’re BrokeAre Small Reactors NextBig Thing in Nuclear?Top 20 Power Plants Hydro-QuébecUtility of the Year1011ELP_1 1 11/24/10 9:40 AM®Serving the Municipal Water/WasteWater Industry • www.waterworld.comKey Features12 Pump Tips41 SCADA 44 Lab, Sampling 50 Case Study 40 Product Focus >>>New Mag Meters Offer Field Veri? cation Option Two new magnetic ? ow meters, including a battery operated model for remote loca-tions, take advantage of a non-intrusive, open ? ow tube design plus the option of ? eld veri? cation device that provides performance tests on site.Wastewater managers face an increasing array of regulatory requirements stemming from the Clean Water Act. In-creased emphasis on compliance accountability and enforcement has escalated scrutiny of monitoring, operations, and facility performance. Regulatory requirements for wastewater treat-ment continue to evolve with increasing emphasis on nutrient control, potentially more restrictive federal ammonia crite-ria, and calls for development of water quality criteria for endocrine disrupting chemicals. Excessive nitrogen and phosphorus loadings to watersheds impact water quality by stimulat-ing the growth of algae which may result in depletion of dissolved oxygen, shifts in pH, degradation of habitat, impairment of drink-ing water sources, and in some cases harmful algal blooms. According to the EPA, nearly every state has nutrient related pollution with impacts in over 80 estuaries/bays, and thousands of rivers, streams, and lakes. The national discussion of nutrient impacts on water quality continues to evolve with high visibility water bodies such as the Chesapeake Bay, Long Island Sound, Gulf of Mexico, and Puget Sound receiving attention. Wastewater Discharge Rules Evolving to Protect WatershedsBy Dave Clark --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------JANUARY 2011----------------------------------------------------------------------See GASKETS continued on page 16 See COVER FEATURE continued on page 30YOUR MUNICIPAL SOURCEServing the Municipal Water/WasteWater Industry • www.waterworld.com1101ww_1 1 12/27/10 5:29 PM®UPCE PostShowProduct Focus:Vehicles & AccessoriesLine ConstructionSafety ProductsTools & SuppliesConstructionEquipmentFeature:March 2011utilityproducts.comCONEXPO-CON/AGG 2011Las Vegas, NV Mar. 22-261103UP_C1 C1 3/3/11 1:15 PM¦ Discounted conference registration¦ 35-word company description in the official show guide¦ Complimentary exhibit booth staff passes (two per 100 sq. ft.)¦ Complimentary exhibitor delegate passes, access to conference proceedings and lunch tickets (two per booth)¦ Chance to reach thousands of qualified clients¦ Pre-conference publicity¦ Exhibitor invite hall passes for your customers¦ One time use of post-conference attendee list (postal only)¦ Product locator listing on DirectEventConnect ¦ Online compulsory enhanced listing with five product descriptions and categories on DirectEventConnectExhibitor bEnEfitsAll 2012 EXHIBITORS wIll RECEIvE THE fOllOwIng:®Supporting Publications: Owned & Produced By: Presented by: Media Sponsor:¦ Attendee Bag Sponsorship (one available)¦ Badge Holder Sponsorship (one available)¦ Event Website Page Peel Sponsorship (one availability) ¦ Aisle Sign Sponsorship (one available)¦ Lanyard Sponsorship (one available)¦ It’s 5 O’clock Somewhere Sponsorship (limited availability)¦ Floor Giveaway Sponsorship (limited availability)¦ Online Attendee and Fast Track Registration Sponsorship (one available)¦ On-site Registration Sponsorship (one available)¦ Floor Plan Sponsorship (one available)¦ Badge Mailing Insert Sponsorship (one available)¦ Conference Water Cooler Sponsorship (one available)¦ Conference Notepad and Pen Sponsorship (one available)Exhibit at utiLitY Products confErEncE & ExPosition 2012Don’t miss your chance to be a part of this unique event co-located for the fourth year with DistribuTECH. Book your 2012 exhibit space today for the best selection of exhibit locations. Take advantage of indoor and outdoor exhibit space to showcase your newest solutions, products, vehicles and equipment for the workplace.cost to ExhibitIndoor exhibit space rate for Utility Products magazine advertisers: $15.50 per sq. ft.Indoor exhibit space rate for non-advertisers: $16.50 per sq. ft.Outdoor exhibit space rate for all exhibitors: $8.50 per sq. ft.ATTEndEE PROfIlE:¦ Cable/CATV Companies¦ CATV Contractors¦ Dealers/Distributors¦ Electric Maintenance and Line Supervision¦ Electric Utilities¦ Engineers: Design, Specifying, Safety¦ Fleet Management¦ General/Corporate Management¦ Municipalities¦ Overhead/Underground Contractors¦ Public Power Companies¦ Purchasing¦ Rural Electric Cooperatives¦ Service/Repair/Maintenance¦ Telecom Contractors¦ Telephone Companies¦ Utility ContractorsadditionaL PromotionaL oPPortunitiEsSPOnSORSHIPS:Sponsorships for Utility Products Conference & Exposition are available and are designed to offer a variety of opportunities and levels of exposure. They are a great way to leverage your participation and presence at the event.uTiliTy proDuCTS ConFErEnCE & ExpoSiTion 2012 SponSorSHip aVailaBiliTy: (as of april 14)utiLitY Products confErEncE & ExPosition statistics¦ 100% of attendees favorably compared the quality of exhibitors over other industry events¦ 92.3% of attendees are involved in purchasing decisions¦ 92.4% of attendees said the quality of exhibitors met or exceeded their expectations¦ 73% of attendees said their primary reason to attend Utility Products Conference & Exposition is to see and evaluate new products for purchase¦ 62% of attendees said their visit to the exhibit floor is important or very important in relation to their job¦ 50% of attendees said they arranged to do business with one, or more, suppliers while at Utility Products Conference & Exposition 2011¦ 82% of exhibitors said the quality of attendees met or exceeded their expectationsplease indicate which of these products / services you help recommend, specify, purchase or approve purchase:33.3%Computers and Software for Utilities20.8% Equipment16.7%Line Construction and Maintenance20.8% Meters and Metering Devices29.2% Overhead Distribution8.3% Products and Services16.7% Safety Products25.0%Substation Management and Maintenance25.0% Test and Measurement16.7% Tools and Supplies16.7% Transmission & Distribution25.0% Underground Distribution8.3% Utility Vehicles8.3%Wire, Cable and Fiber Manufacturers 0 10 20 35which type of organization do you work for?3.8% Consultant, Consulting Engineer7.7% Dealers / Distributors30.8% Electric Utility7.7% Electric / Gas Utility7.7% Federal Power Agency7.7% Manufacturer / Vendor15.4% Municipality3.8% Water / Gas Utility7.7% Water Utility / System7.7% Other 0 10 20 30which discipline best describes your responsibility/expertise? 11.5% Business Analyst/Development7.7%Electric Maintenance & Line Supervision23.1%Engineering: Design, Specifying, Safety3.8% Fleet Management11.5% General/Corporate Management23.1% Operations & Maintenance11.5% Purchasing7.7% Other 0 10 20 30which of the following actions have you taken or expect to take as a result of your visit to the exhibition? (Select all that apply)20.8% Ask for a quotation16.7% Brief a consulting organization20.8%Compare various suppliers or services20.8% Decide on a new supplier29.2% Request a visit from a sales rep45.8% Take away literature 0 10 25 50All survey results are from the 2011 on-site survey conducted by an independent research firm Turnkey Surveys.attEndEE dEmograPhicsadvErtising oPPortunitiEsUtility Products, WaterWorld, Cabling Installation & Maintenance and Lightwave magazines, along with Utility Products Conference & Exposition, provide your company with the most optimal reach of your advertising dollar. Custom advertising and exhibit packages are available that will help you reach leading industry prospects. PRESEnTEd By:Utility ProductsUtility Products, published since 1997 and published 10 times a year provides influential product information to the decision-makers and specifiers in the power, telephone and CATV markets. The magazine reaches more than 32,000 qualified subscribers and is BPA audited. Magazine subscribers include investor-owned utilities, cooperatives, municipalities and contractors. Utility Products provides subscribers with an interesting and reliable source of information that aids them in their purchasing decisions. http://utilityproducts.com SUPPORTIng PUBlICATIOnS:WaterWorldWaterWorld serves 60,005 engineers, managers, consultants, contractors and operations professionals in the municipal water/wastewater industry. Each month, WaterWorld delivers information about products and services, technology, applications, legislation and regulations to help these water industry pros successfully plan, design, operate and maintain their systems. http://waterworld.com Cabling Installation & Maintenance Cabling Installation & Maintenance attracts a high-level audience of integrators, designers, engineers, installers and end-users of premises and campus communications systems. As the leading integrated media brand focused on structured cabling for data centers and networks, Cabling Installation & Maintenance is the best vehicle for delivering your message in context with relevant editorial content to influential and engaged decision makers. http://cablinginstall.com LightwaveLightwave is a valued information source for corporate executives, department heads, project managers, network engineers and others making strategic decisions that are critical to the success of their businesses. Readers rely on Lightwave to inform their purchasing decisions by a margin of nearly four to one over other fiber-optic communications media. Our longstanding, trusted position in the fiber-optics community makes Lightwave the most effective integrated media partner for delivering your message, creating affinity for your brand and generating qualified sales leads. http://lightwaveonline.com ®UPCE PostShowProduct Focus:Vehicles & AccessoriesLine ConstructionSafety ProductsTools & SuppliesConstructionEquipmentFeature:March 2011utilityproducts.comCONEXPO-CON/AGG 2011Las Vegas, NV Mar. 22-261103UP_C1 C1 3/3/11 1:15 PMwww.cablinginstall.comMARCH 2011SOLUTIONS FOR PREMISES AND CAMPUS COMMUNICATION SYSTEMS WORLDWIDE DATA CENTER PAGE 23What virtualization really meansWIRELESS PAGE 33Wireless LANs on campusSECURITY PAGE 27Why to pick ? ber for surveillanceExtending PoE FOR SAFETY PAGE 71103cim_C1 C1 2/24/11 1:23 PMMARCH/APRIL 2011 WWW.LIGHTWAVEONLINE.COMOPTICAL TECHNOLOGIES, COMMUNICATIONS APPLICATIONS, AND INDUSTRY ANALYSIS WORLDWIDE® There’s MORE INFO onlineBBBBBBByyyyyyyyyyyyyyyyy SSSTTTEEEEEEEPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEENNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNN HHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAARRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRDYYYYYYYYYYYYYYYYCCCCCoolloorrlleeeesssssssssss,,,, dddddddddddddiiiiiiiiiiirrrrrrrrrrrreeeeeeeeeeeeeccccccctttttttiiiiiiiioooooooonnnnnlllllllllllleeeesssssssssssssssssssssssssssssssssssssss,,, cccoonntteennnnttttiiioooonnlllleeesssssss,, aaaaannnnndddddddddd ggggrrrriiiidddlleeeeessssss fffeeeaaaaattttuuurreeeesssssss aaaaarrrree ooonn ttthhhe hhhhoorrriiiizzzzoooonnnn. YYYYYeett nnnoottt eevveerryyy cccaaarrrrrriiieeerrrr iiiissss ccllaammmoorrriiinnnggg ffffooooorrr tthhhheeeemmmm...PAPAPAGGE 113 EDITORIAL /// These are your customers By STEPHEN HARDY5 Analysis10G PON: more similarities than differencesThe other 100GTunable evolves toward fixed8 INTERVIEW /// Eve GrilichesWhat will sell in 201115 SFP+ optical transceivers require engineering tradeoffs By RUDY PRATER and ROB HANNAH21 New QSFP+ transceiver designs go the distance By JOSEF BERGER25 Is 100GbE already in need of a tune-up? By JIM THEODORAS31 Carriers can boost revenues via enterprise mobile cloud services By BILL KAUTZFOOOOoooonnllllllliiiiiiiFOptical communications trends for 2011BY SINCLAIR VASS, senior director of marketing and business operations, JDSUThe priorities for the optical communications industry in 2011 will be to support the need for faster data rates, more powerful switching, and smarter network architectures.Cutting in line with low latencyBY JASON SMITH, technical solutions marketing manager, BTI SystemsLow-latency networking has become a major area of focus as service providers seek an optimized strategy to meet metro and regional extension requirements.More than one route to packet optical transport, says ADVA’s ProtivaBY STEPHEN HARDY, editorial director and associate publisher, LightwaveWhile competitors develop integrated packet optical transport systems, ADVA Optical Networking CEO Brian Protiva is quite happy to pursue a best-of-breed strategy in partnership with Juniper Networks.Less is morefor next-gen ROADMs1103lw_1 1 2/22/11 11:56 AMbook Your Exhibit sPacE todaYFor utility products Conference & Exposition Exhibit and Sponsorship information, contact:SANDy NORRIS, Exhibit and Sponsorship Manager ¦ P: 918-831-9115 ¦ E: sandyn@pennwell.comCHRIS LONG, Sales Manager ¦ P: 888-985-9229 ¦ E: clong@pennwell.comCANDICE DOCTOR, Sales Manager ¦ P: 918-831-9884 ¦ E: candiced@pennwell.com For utility products Conference & Exposition Exhibit Services, contact:JARED AULD, Exhibit Services Manager ¦ P: 918-831-9440 ¦ E: jareda@pennwell.com®Serving the Municipal Water/WasteWater Industry • www.waterworld.comKey Features12 Pump Tips41 SCADA 44 Lab, Sampling 50 Case Study 40 Product Focus >>>New Mag Meters Offer Field Veri? cation Option Two new magnetic ? ow meters, including a battery operated model for remote loca-tions, take advantage of a non-intrusive, open ? ow tube design plus the option of ? eld veri? cation device that provides performance tests on site.Wastewater managers face an increasing array of regulatory requirements stemming from the Clean Water Act. In-creased emphasis on compliance accountability and enforcement has escalated scrutiny of monitoring, operations, and facility performance. Regulatory requirements for wastewater treat-ment continue to evolve with increasing emphasis on nutrient control, potentially more restrictive federal ammonia crite-ria, and calls for development of water quality criteria for endocrine disrupting chemicals. Excessive nitrogen and phosphorus loadings to watersheds impact water quality by stimulat-ing the growth of algae which may result in depletion of dissolved oxygen, shifts in pH, degradation of habitat, impairment of drink-ing water sources, and in some cases harmful algal blooms. According to the EPA, nearly every state has nutrient related pollution with impacts in over 80 estuaries/bays, and thousands of rivers, streams, and lakes. The national discussion of nutrient impacts on water quality continues to evolve with high visibility water bodies such as the Chesapeake Bay, Long Island Sound, Gulf of Mexico, and Puget Sound receiving attention. Wastewater Discharge Rules Evolving to Protect WatershedsBy Dave Clark --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------JANUARY 2011----------------------------------------------------------------------See GASKETS continued on page 16 See COVER FEATURE continued on page 30YOUR MUNICIPAL SOURCEServing the Municipal Water/WasteWater Industry • www.waterworld.com1101ww_1 1 12/27/10 5:29 PM