Full Programme (PDF)

10th–11th December 2007Holiday Inn Kensington Forum, LondonLearn How To Adapt Your Products &Brands To Incorporate Your CustomersMost Important Needs & Priorities On All Green Issues•What Do Customers Really Want FromSustainable Financial Services?•How Do You Develop Products ThatCustomers Will Actually Buy? Post-Conference Workshop: Wednesday, 12th December 2007Incorporating A “Green” Strategy Throughout YourEntire Organisation To Create Both A Cost Effective AndEnvironmentally Responsible Business.Hear Our International Line Up OfIndustry Experts Present The LatestConsumer Research, Product CaseStudies And Share Ideas For BothAn Environmentally ResponsibleAnd Profitable Future.London Business ConferencesTel: + 44 (0)20 7749 0470 Fax: +44 (0)20 7749 0471 Email: info@london-business-conferences.co.ukWeb: www.sustainable-financial-products.comJames StaceyHead of Sustainable BusinessStandard Chartered BankPresenting The First International Summit For Financial Service Brands On DR Rory SullivanDirector of Investor ResponsibilityInsight Investment / HBOS Bart Jan KrouwellDirector Sustainability And Innovation RabobankRichard Cooper Head Of Corporate ResponsibilityLloyds TSB Alan BrownChief Investment OfficerSchroedersKelvin CollinsHead of Brand ManagementCo-operative Financial ServicesSupportersAn unique solution-led event providing important insights into consumer attitudes towards environmentally sustainablefinancial services. Highlighting fresh new research and facts, this is an essentialsummit for anyone involved in brand or product developmentwithin the financial services industry.Assessing the Risks Of, And Opportunities For Developing Green Financial Service Propositions A Pioneering Event Focusing On New CommercialOpportunities Within “Green”Finance.Understanding Customer Attitudes ToEnvironmentally Responsible Financial Services Taking Commercial Advantage Of TheEmerging “Green” Finance MarketThe previously niche market of environmentally responsible finance is becoming increasingly mainstream and is anarea that is seeing one of the fastest shifts in consumer opinion and demand. To exploit the full potential of this sector,there are a number of critical factors to consider in the development of sustainable financial services products. What isthe current state of customer opinion on green banking products, and how is this likely to change? In whatrespects should product providers adapt to changing opinions and how can they ensure they will be profitable,both, today and in the future?What Will Inhibit Or Promote Consumer’s Uptake Of Products That Are GearedTowards Energy Efficiency Or Climate Change?Understanding consumer attitudes to green banking is the key, knowing what drives them to or away from greenbanking products and also understanding their perception of banks and green products is of the utmostimportance for successful product development in this sector. Lack of awareness amongst consumers could stifledemand from the outset, and fundamentally, do consumers even trust a bank to act on environmental issues?Drilling Down To The Facts – What The Customer Really Wants When It Comes toGreen Financial ServicesThe Global Sustainable Financial Services Products Summit will provide unique insights into how this fast-growingmarket is going to develop, and where exactly the opportunities will lie in the future. As margins continue to besqueezed, banks are looking for different and innovative ways to deliver new revenue streams. London BusinessConferences are bringing an unparalleled expert group of practitioners together from leading global brand names toenable you to benchmark your products and marketing strategies against your peers and counterparts in othercompanies. If you want to be first to market with a product that consumers really want, this Summit will help you,by providing best-in-class examples from global companies that have already successfully targeted ‘green’consumers. To reserve your place at this must-attend event, visit www.sustainable-financial-products.comThe Global Sustainable Financial Services Products Summit will be covering key, need-to-know issues including:• Evaluating customer understanding, appetite and demand for “green” financial services• Assessing current and future market trends• The advantages of building a strong environmental policy into your brand and how to communicate it back to your potential and existing customers.• Profitability and sustainability - how you can achieve bothTel: + 44 (0)20 7749 0470 Fax: +44 (0)20 7749 0471 Email: info@london-business-conferences.co.ukWeb: www.sustainable-financial-products.comwww.sustainable-financial-products.comSupportersForum for the Future - thesustainable development charity -works in partnership with leadingorganisations in business and thepublic sector. Our vision is of business andcommunities thriving in a futurethat is environmentally sustainableand socially just. We believe thata sustainable future can beachieved, that it is the only waybusiness and communities willprosper, but that we need boldaction now to make it happen. We play our part by inspiring andchallenging organisations withpositive visions of a sustainablefuture; finding innovative, practicalways to help realise those visions;training leaders to bring aboutchange; and sharing successthrough our communications.The UK Social Investment Forum(UKSIF) is the membershipnetwork for sustainable andresponsible financial services. Itpromotes responsible investmentand other forms of finance thatsupport sustainable economicdevelopment, enhance quality oflife and safeguard the environment.It also seeks to ensure thatindividual and institutional investorscan reflect their values in theirinvestments. Its 200+ membersinclude fund managers, life andpensions companies, banks,pension funds, financial advisersand investment consultants.Corporate Citizenship Briefing,a supporting media partner of theGlobal Sustainable FinancialProducts Summit, is the UK’slongest running corporate socialresponsibility and communityaffairs publication.It is a bi-monthly print and onlinejournal packed with news andanalysis of key issues from supplychains to volunteering and it hasprovided invaluable insights intobest practice for corporate socialresponsibility and communityaffairs practitioners since 1991.Visit www.ccbriefing.co.uk to keepup with the latest industry news,jobs and events. Subscribers canread the latest issue online andaccess a 14-year searchabledatabase of all the in-depth casestudies, stories and expertcommentary from the print edition.As the world’s leading onlineenvironmental marketplace andinformation resource,Environmental Expert connectsmore than 500,000 professionals toover 1100 companies by helpingthem promote their products andservices to our industry-specificuser base. Users benefit from informationsources including Technology &Equipment, Software, Services,Training & Education, Books,Magazines & Journals, Events,Articles & Reports, Jobs, and News& Press Releases. Come andexperience it for yourself at www.Environmental-Expert.comEUROSIF, the European SocialInvestment Forum, is the pan-European stakeholder networkwhose mission is to addresssustainability through the financialmarkets. Eurosif works at the pan-European level as apartnership of the national SocialInvestment Forums (SIFs) and withthe support and involvement of itsmember affiliates. The key benefits that Eurosifaffiliate members receive includeEU interfacing, SRI information andEuropean wide initiatives thatintegrate SRI and CorporateGovernance issues into thefinancial services sector. For the full list of Eurosif MemberAffiliates, please seewww.eurosif.org.08.20 Coffee & Registration08.50 Chair’s Opening Remarks And Pan-Audience Warm UpSessionWhat Do We Mean By Green? Today, there are many differentopportunities for developing environmentally sustainableproducts. From making tweaks to product marketing angles toincorporating offsetting elements into current accounts, thechallenge is demonstrating to customers that you are doingsomething tangible. The objective of this warm up session is todefine, for the purposes of this conference, what a greenfinancial product actually is.Penny Shepperd, Chief Executive,UK SOCIAL INVESTMENT FORUMThinking Wide About Sustainability Across The Entire Financial Services Brand 09.10 Quantifying The Business Benefits Of DevelopingEnvironmentally Sustainable Financial Products AndCarbon Reduction CSR Strategies • Assessing levels of consumer demand and demonstrating tocustomers that you are taking tangible action on theenvironment • Comparing the risks, opportunities and business benefits of: • Developing new financial products • Carbon reduction CSR• Carbon offsetting • Assessing the real world cost savings associated withorganizational CSR initiatives on carbon footprint reduction• Examining the strategic financial advantages to be gainedfrom marketing and communicating environmentallysustainable messages• Comparing the effectiveness of offsetting vs. genuine carbonfootprint initiatives from a customer feedback perspectiveRichard Cooper, Head of Corporate Responsibility,LLOYDS TSBAmy Davidsen, Director Environmental Affairs,JP MORGAN CHASEKelvin Collins, Head of Brand Management,CO-OPERATIVE FINANCIAL SERVICES09.50 Audience Questions & Discussion – To What Extent Is ItThe Responsibility Of Retail Banks To Drive ForwardStrong Environmental Policies?Ensuring Your Green Product Development Initiatives Fit Into The Overall Brand Strategy Holistically, What Do Customers Expect From A Financial Services Brand? 10.00 Understanding The Value Of A Strong CorporateEnvironmental Stance And How It Improves CustomerPerception Of Your Financial Services Brand• Analysing the commercial impacts of climate change andcarbon footprint reduction across the entire business • Does it save you money?• What do customers value? • Which initiatives will make you stand out? • Effectively communicating your policies to your consumersHarold Cleminson, Head of Property and Management Europe,NATIONAL AUSTRALIA BANK10.30 Questions & Discussion10.40 Morning Refreshments in the Networking Area11.10 Examining Customer Attitudes To Carbon FootprintReduction And Environmental CSR• Examining the balance between a green brand and a greenproduct and if one can exist without the other• Does a strong environmental policy hold more weight withconsumers than a one off product?• Are customers looking for more than a green product?Andrew McMillan, MD, THE GREEN INSURANCE COMPANY11.40 Questions & DiscussionEvaluating Customer Understanding, Appetite and Demandfor Environmentally Responsible Financial Products Leading Edge Intelligence On What Consumers Are Looking For FromBanking Products11.50 Understanding Consumer Perceptions, Attitudes AndPreferences To Different Elements Of An EnvironmentallySustainable Financial Product And Different Product Types• Examining the commitment of consumers towards choosinggreen financial products including mortgages, currentaccounts, loans, credit cards, investment products andinsurance• Assessing consumer attitudes and preferences towards thedifferent attributes of a green financial product – for instance,do they have a preference to offsetting or carbon reduction?• Is the consumer aware of methods of preventing climatechange and will they expect this to be incorporated by thecompanies they buy from or to the products they choose?• Which issues most significantly impact propensity topurchase?• Session conclusion - How serious is the environmentallyaware customer in choosing a green financial product?Amy Davidsen, Director Environment, JP MORGAN CHASEBart Jan Krouwel, Managing Director Environment andInnovation, RABOBANKDr. Caroline Oats, Researcher, Typology of Green Consumers,SHEFFIELD UNIVERSITY12.35 Questions and Discussion12.50 Networking LunchApplying Transferable Insights On Consumer Attitudes & Behaviours FromMedia To Financial Services14.00 Examining Consumer Attitudes And Propensities ToPurchase Environmentally Sustainable Products - WhatAre Consumers Looking For Outside Financial Services? • Assessing consumer attitudes to environmental sustainability• Is green product uptake more advanced and why?• How have other industries made a success from thisemerging market?• Are customers willing to pay a premium for green products?• Do customers choose a green product over others because ofits environmental benefits?Fiona Ball, Director of Environment, BSKYB14.30 Questions & Discussion14.40 Applying Leading Edge Insight On The Latest MarketTrends To Gain Clarity On The Future Demand And UptakeFor Environmentally Responsible Finance Products• Does the consumer want environmentally responsible bankingproducts?• How has demand changed to date?• What are the levels of uptake for different types of greenbanking products?• Which market segments are buying?Mark Robertson, Partnerships and Development Manager,EIRISMatthew Collins, Managing Director, NATURE SAVENaturesave are a specialist, environmentally responsible,insurance company.15.00 Questions & Discussion15.10 Afternoon RefreshmentsTel: + 44 (0)20 7749 0470 Fax: +44 (0)20 7749 0471 Email: info@london-business-conferences.co.ukWeb: www.sustainable-financial-products.comFreshResearch OnConsumerAttitudesExtendedPanelOpeningPanelSessionAssessing The Risks Of, And Opportunities FDay One: Monday 10th December 2007Tel: + 44 (0)20 7749 0470 Fax: +44 (0)20 7749 0471 Email: info@london-business-conferences.co.ukWeb: www.sustainable-financial-products.comCase Study:CustomerCommunic-ationsCase Study:ProductDevelopmentCase Study:HSBCCase Study:CustomerEngagementFor Developing Green Financial Service PropositionsAssessing The Risks & Opportunities Of Modifying Existing Financial Products And Creating Brand New Product Innovations15.40 Evaluating The Key Success Factors And ConsiderationsTo Take Into Account When Creating A Green FinancialProduct Innovation• Integrating customer feedback into existing financial products • Influencing customers to purchase environmentally friendlyproducts• Communicating green credentials to the customer• What’s working, what are the important lessons?Bart Jan Krouwel, Managing Director Corporate Responsibility,RABOBANK16.10 Questions & Discussion16.20 Evaluating The Commercial Benefits Of Engaging AndEducating Consumers On Environmental Issues • What are the commercial benefits of engaging consumers onenvironmental issues?• How to do it• How will this enable future development?James Stacey, Head of Sustainable Business,STANDARD CHARTERED BANK16.40 Questions & Discussion16.50 Chair’s Closing Remarks and Close of Day One17.00 Cocktail reception08.30 Coffee and Registration09.00 Chairs Opening Remarks09.10 Examining Different Approaches To Tailoring New GreenProducts To Different Consumers And Markets • Evaluating the business benefits and customer acceptance ofnew product creations• Which product types appeal to which customers?• Understanding the priorities of the consumer and if theyexpect to see carbon reduction in the finished product• Marketing the carbon attributes to the consumerKelvin Collins, Head of Brand Management,CO-OPERATIVE FINANCIAL SERVICES09.40 Questions & Discussion09.50 Examining The Market For Green Products – SuccessStories And Failures• Managing risk when developing new financial products –which pitfalls to avoid?• Propensity to purchase – examining pricing strategies fordifferent product types• Comparing the benefits of simple “light green” initiatives withmore expensive productsJohn Shaw, UK Consumer Product Manager,HSBC10.20 Questions & Discussion10.30 Morning Refreshments11.00 Strategies For Developing A Niche Product To Make ItSuccessful In The Mainstream• Do niche products have a place for success in themainstream financial market?• How can you achieve product differentiation?• Does the size of your organisation affect opportunity forproduct developmentDr. Paul Pritchard, Corporate Responsibility Manager,ROYAL SUN ALLIANCE11.30 Questions & DiscussionCan Green Products Be Financially Viable?11.40 Making Environmentally Responsible ProductsCommercially Sustainable And Profitable In The Long-Term• How can a product be developed so the customer doesn’tpay a premium, you don’t have to subsidise it and it isenvironmentally stable?• What are the risks of launching a green proposition and howcan you overcome them?Phil Denman, Managing Director, CLIMATESURE 12.10 Questions & Discussion12.20 Networking Lunch14.00 Developing Innovative and Successful EnvironmentallyResponsible Products And Taking Them To Market• Examining global product case studies• How do you take it to sale and market it effectively?• How can you influence you customers to want theseproducts?Alan Brown, Chief Investment Officer, SCHROEDER14.30 Questions & DiscussionAcademy FoyerDali SuiteStand 2Stand 3Stand 6Stand 9Stand 1Stand 7Stand 8Stand 4 Stand 5Exhibition PlanHoliday InnKensington Forum10th–11th December 2007Day Two: Tuesday 11th December 2007Post-Conference Workshop:12th December 200709:00 - 12:00Incorporating A “Green” StrategyThroughout Your Entire OrganisationTo Create Both A Cost Effective And Environmentally ResponsibleBusinessToday there are many avenues of product opportunitiesto explore and target at the increasingly environmentally-aware consumer. However, as this market becomesmore and more competitive, both your consumers andcritics will be looking for a “green” policy that extendsthroughout your entire organisation - which could beyour market-edge or your downfall This practical and interactive workshop will guide youthrough step-by-step methods to reduce your carbonfootprint and develop a complete environmental policy,from looking at your supply chain, internal systems andprocesses and educating your employees. Speciallydesigned for retail banking executives whose role isfocused on implementing environmental issues in anypart of the business, this workshop will demonstratehow properly implemented carbon reduction techniqueswill improve your corporate image and directly influencethe bottom line.14.40 Examining Opportunities To Influence Your CustomersThrough Your Products And Assessing What Impact ThisWill Have On Customer Opinion.• Do your customers want restrictions placed in the money youlend?• Is it viable to offer beneficial rates for lending onenvironmentally sound projects?Jennifer Morgan, Director Climate Change Project, WWFJennifer Morgan’s role focuses on the reduction of ourecological footprint, and has a particular strength inunderstanding how financial institutions play a wider role incatalysing change. 15.10 Questions & Discussion15.20 Afternoon Refreshments15.50 Analysing Where Environmental Responsibility Lies WithinFinancial Services And How Best To Incorporate This IntoYour Policies• Where does the responsibility lie?• What are the different opinions and definitions ofenvironmental responsibility?• How much of an impact does this make on the mainstreaminvestor in to where they chose to invest?Richard Cooper, Head of Corporate Responsibility,LLOYDS TSB16.10 Questions & Discussion16.20 Assessing The Level Of Influence Banks Have And ToWhat Degree You Are Responsible For The CarbonFootprint Associated With Your Lending.• How much impact do your investments have on theenvironment• To what degree do your customers think you should beinfluencing the carbon associated with your lending?Rory Sullivan, Director of Investor Responsibility,INSIGHT INVESTMENT / HBOS 16.40 Questions & DiscussionExamining The Future Of Environmentally Sustainable Banking 16.50 Wrap Up Session Facilitated By Chair : ExaminingPotential Future Legislation And Guidelines, And TheImpact They May Have On Retail Banking In Order ToSafeguard Consumer Opinion17.20 Questions & Discussion17.30 Chair’s Closing Remarks and Close of ConferenceTel: + 44 (0)20 7749 0470 Fax: +44 (0)20 7749 0471 Email: info@london-business-conferences.co.ukWeb: www.sustainable-financial-products.comThe Global Sustainable Financial Products Summit has been designed to provide senior level professionals within the branded/retailfinancial services sector with the opportunity to learn more about the commercial prospects for sustainable or 'green' products, andobtain detailed information from practitioners within the banking and insurance industries on the long-term future direction for suchproducts. Delegates will be benchmarking their own progress with leaders in the industry at the forefront of sustainable productdevelopment and will leave the Summit with a clear idea of where the biggest opportunities lie and real insights into what theconsumer is thinking in respect to individual tailored products within this sector.Key job titles represented will include:Vice Presidents for CSRHeads of Environmental AffairsHeads of EnvironmentDirectors of Sustainable DevelopmentHeads of SustainabilityMarketing DirectorsNew Product Development Managers and Product Development DirectorsFund ManagersSRI DirectorsAnalystsHeads of DevelopmentChief ExecutivesHead of Sustainable BusinessHeads of Brand ManagementConsumer Product ManagersCSR ManagersChief Investment OfficerWho Should Attend?EnvironmentalPerspectivewww.sustainable-financial-products.comGlobal Sustainable Financial Products Summit10TH – 11TH DECEMBER 2007 HOLIDAY INN KENSINGTON FORUM, LONDONwww.sustainable-financial-products.comREGISTRATION FORMYES ? I would like to register the delegate(s) below DETAILS PLEASE USE CAPITALS PLEASE PHOTOCOPY FOR MULTIPLE DELEGATESDelegate 1. Miss/Ms/Mrs/Mr/Dr/Other:PositionDelegate 2. Miss/Ms/Mrs/Mr/Dr/Other:PositionOrganisation nameAddressCountry PostcodeTelephoneFaxE-mailSignature DateDELEGATE RATES - WE HAVE TEAM DISCOUNTS SO YOU CAN INVOLVE YOUR WHOLE ORGANISATION OR TEAMS. CALL +44 (0) 20 7749 0470VENUE INFORMATION HOTEL ACCOMMODATION Holiday Inn Kensington Forum, 97 Cromwell Road, London SW7 4DNPhone: +44 (0)870 400 9670 Fax: +44 (0)20 7373 1448PAYMENT PLEASE TICK APPROPRIATE BOXES AND COMPLETE DETAILSPayment must be received in full prior to the event.ChequeI enclose a cheque payable to London Business Conferences Limited for £Payment by BACSA copy of BACS Payment MUST be attached to your booking form so appropriate allocation of funds can be made to your booking.Barclays Bank. 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For further information please call+44 (0) 20 7749 0470Early Booking Discount Prices (exp 29th October 2007)2 Day Conference plus Post-Conference Workshop £1100 +VAT (£192.50) £1292.502 Day Conference Only £899 +VAT (£157.33) £1056.33Post Conference Workshop Only £225 +VAT (£39.38) £264.38Standard Rate2 Day Conference plus Post-Conference Workshop £1298 +VAT (£227.15) £1525.152 Day Conference Only £999 +VAT (£174.83) £1173.83Post Conference Workshop Only £299 +VAT (£52.33) £351.33I am interested in sponsorship and exhibition opportunities at Global Sustainable Financial Products Summit. 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