Materials Recycling Week Media Pack

Media information 2008-9www.mrw.co.ukTotal Media Solutions for the Recycling & Waste Management SectorWelcome to MRWEditor visionThere has never been as exciting a time as this for the recycling and waste management sector. The days of waste being swept under the carpet are long gone and now every individual, business and organisation in the UK has to be aware of the impact of their waste.To reflect these exciting times, MRW is changing. We aren’t going to throw away the elements that have served us well over 96-years and made us the premier magazine in the sector. But we will introduce a new, dynamic and fresh look and fascinating new features. This will make the magazine an even better read for those who know it well, in our core local authority, waste management and materials sectors. We’ll also work hard to attract even more subscribers from businesses in retail, construction and other sectors that are now compelled by legislation to get involved in making their waste a resource.MRW is the recycling and waste magazine – it is time it changed to be an even better resource for all of our readers.Paul Sanderson, EditorFor Sales information please contact Tel 44 (0) 20 7728 4515Advertising is a key part of any marketing strategy and that is why it is so important that we provide the right environment for your campaign. Every copy of MRW is paid for by the reader and this is the first guarantee that your advertising will reach its target. No one shells out hard-earned cash for something that is not of value. With MRW, they pay for it, they read it, they see your ad.Advertising benefits• Targeted weekly readership of 20,000*. • A circulation that is audited by the ABC (audited bureau of circulations)• Our proof that advertising in MRW works - MRW has 52.9% of the advertising market share; (source – NMR).• The NEW larger format gives your advertisement more space to stand out.• Brand synergies with a magazine linked to influential organisations such as WRAP, LARAC and DEFRA.• An on-going marketing campaign ensures that as the market changes so does our circulation.• As an advertiser within MRW you can be sure that your service or product will be seen by potential customers every week. * (Source – Independent reader research April 2008 indicating a pass on readership of 5 per copy).MRW also produces The MRW Handbook – The Recycling Bible. This is an essential directory of UK recycling and waste management companies, services, legislation and regulation updated every year. Online opportunityAlong with the weekly MRW magazine, visit the superb new website www.mrw.co.uk. With Video and audio technology, it provides all the latest news, prices and in-depth fascinating features and is the first port of call when it comes to up-to-date information.Readership & CirculationMRW offers advertisers access to the most influential people in the recycling and waste management sector. Our readers are working for waste management companies, local authorities, materials recyclers, retailers and the construction industry. MRW is the ideal way to put your products and services in front of the people who do the work, set the agenda and make the buying decisions. No other magazine in the sector offers such a senior decision making audience.MRW HAS AN ABC AUDITED CIRCULATION AND A READERSHIP OF 20,000 PER WEEK.For Sales information please contact Tel 44 (0) 20 7728 4515Community/Charity 2% Government Department 4%Material Recycler Wood 4%Material Recycler Textiles 5%Material Recycler Organics 5%Material Recycler Plastics 6%Material Recycler Glass 7%Material Recycler Paper 8%Material Recycler Metal 11%Machinery Supplier 19%Waste Management 20%Local Authority 18%Type of organisationManagingDirector/Owner/Partner37%Recycling Officer 23%Sales & Marketing 15%Other 5%Technician 8%Consultant 12%Job function0%Banks/ContainersComposting EquipmentEnergy from WasteGlass RecyclingMetal RecyclingOil/Chemical RecoveryPaper RecyclingPlastics RecyclingRubber/Tyre RecyclingTextiles RecyclingVehiclesWaste ContractorWaste TreatmentWood RecyclingAll Materials RecyclingEnvironment ManagementSustainability20% 40% 60% 80% 100%Reader interest by category“MRW & RWM are our first choices for marketing in the recycling and waste management sector.” P&L SoftwareDisplay Advertising Position your company in the mind of prospective customersDouble page spreadFull page1/2 page horizontal1/2 page double page1/4 pageFor Sales information please contact Tel 44 (0) 20 7728 4515MRW has almost 100 years experience in helping companies build and maintain their brand in the UK recycling and waste management market. Advertising within MRW display puts your company in front of over 20,000 key decision makers each week, generating valuable sales leads. MRW has access to the most influential people in the sector – the MD’s, owners, senior managers and directors from both the public and private sector. Our readers are the prime specifiers for the recycling waste management equipment industry.Display ratesEffective from 1st September 2008 Advertising rates (all rates exclusive of VAT)Size Price Dimensions (height x width mm)Full page £1,950 Bleed - 303 x 216 Trim - 297 x 210 Type - 275 x 190Half page (horizontal) £1,250 Type - 133 x 190Half page (vertical) £1,250 Type - 275 x 190Quarter page £750 Type - 133 x 90Double page spread £3,200 Bleed - 303 x 426 Trim - 297 x 420 Type - 275 x 400Premium positionsInside front cover £2,300Outside back cover £2,400News strip (qtr page dps) £1,500 Type - 60 x 390Cover wrap £4,850Belly band £2,500Online opportunitiesThe MRW website delivers daily news, prices and market information with links through to useful industry websites and events. mrw.co.uk supports and develops the brand, delivering high value information direct to your desktop. mrw.co.uk offers the recycling industry a new channel to market. With a mixture of on the page and online marketing activity you can maximise the effectiveness of existing and future marketing campaigns.Size Price height x width mmLeader board £1200 pcm 468 X 60 pixels Skyscraper £900 pcm 150 x 170 pixelsButton £600 pcm 140 x 440 pixelsSponsorship of MRW Lite Email £1000 pcmFor the most up-to-date statistics on web traffic please contact the sales team on 020 7728 4515.Online technical specification Adverts must be provided in GIF format, maximum file size15k. Adverts must be no more than 4 loops. Display, Classified & Recruitment technical specifications All files should be supplied in PDF 1.3 format. PDF files should adhere to the PPA ‘Pass for Press’ standard. Full details can be found at www.pass4press.com.PDF files should be supplied on CD or DVD or emailed to stuart.west@emap.com. Supplied PDF files should be accompanied with a contract proof of the PDF file (Iris, Digital Cromalin or hi-res Sherpa). The responsibility to supply correct materials remains with the advertiser. If you have any questions regarding the supply of PDF files then please call the production department on 020 7728 4115.File names should be in the following format; journal name/issue date/client - e.g. MRW_SEPT08_Client NameCopy deadlines: 7 days prior to publicationCancellation deadlines: 6 weeks prior to publication Classified – cost effective directory advertisingMRW Classified presents readers with the widest range of services from the very best companies in recycling & waste management. Some of the biggest and most reputable names in the industry advertise regularly, including waste management companies, materials recyclers, product and equipment suppliers. They know they can rely on MRW to deliver crucial business leads to their sales teams.Classified & Tender rates Column sizes1 - 35mm 2 - 74mm 3 - 114mm4 - 154mm 5 - 193mm Machinery For Sale/Wanted/Weighbridges/MaterialsSCC £27.70 Colour 10%£30 web charge 1 week (compulsory)Discounts 5+ 5% 9+ 10% 25+ 20% 48+ 30%Auctions/Business/Land/Property For Sale SCC £39.30Colour 10%£50 web charge 2 weeks (compulsory)Discounts 2+ 30% 3+ 35%TendersSCC £41Colour 10%£100 web charge 4 weeks (compulsory)Discounts 2+ 30% 3+ 35%Exhibition PanelSet Sizes 4x2 £250 8x2 £450Discount 2+ 10% 3+ 15% 5+ 25%WallplannerLarge 100 x 100mm £1,350Small 80 x 80mm £850WEEE Directory3 months £4006 months £350Contacts: ASHLEY POWELLTel: 020 7728 4518 Email: ashley.powell@emap.comRecruitment advertisingMRW – the first choice for job-seeking recycling & waste management professionals. MRW’s recruitment section offers you the opportunity to advertise in front of the right candidates – for all recycling & waste management related vacancies. Complete coverage is guaranteed, your vacancy will be seen by the right audience.Recruitment advertising ratesNew Column sizes A4 magazine1 - 30mm 2 - 60mm 3 - 90mm4 - 120mm 5 - 150mm 6 - 180mmSCC £40 Colour charge £50Set Sizes (include colour)1/8 Page (6x3) £850¼ Page (12x3) £1600½ Page (12x6 or 26x3) £3000Full Page (26x6) £5500All set size prices include a digital upload onto the website www.mrw.co.uk for 4 weeks and one listing on our weekly job alerts.Latest web stats for April 08:Unique users = 13,800 Page impressions = 69,574Online onlyEvery online job listing includes unlimited text listing to describe the company and vacancy, and a company logo.Job of the Week £275Contact ANDREW EVERITTTel: 020 7728 3855 Email: andrew.everitt@emap.comCopy deadlines: 7 days prior to publicationCancellation deadlines: 6 weeks prior to publication Classified & Recruitment Advertising“I had far more calls than I thought, the return on my initial outlay has been...significant.” Jason Goddard - PW Recycling LtdFor Sales information please contact Tel 44 (0) 20 7728 4515Key Contacts“When asked to rate MRW as a vehicle for advertising, 84% of advertisers rate it as very good/good” It works for your competitorsFor Sales information please contact Tel 44 (0) 20 7728 4515Marketing Opportunities Awards MRW’s National Recycling Awards present an ideal opportunity to entertain clients, motivate staff and increase brand recognition. Sponsorship is available for more information contact Tel 020 7728 4515.Conferences MRW runs a large portfolio of conferences, attended by the industry’s most senior people. Conferences offer you an ideal opportunity to align your brand with a hot topic or a specific segment of the industry. Sponsorship A number of innovative customised sponsorship opportunities are available such as special supplements and company briefings that will enhance targeted direct marketing campaigns. For more information please contact the team.MRW offers your company a unique opportunity to target our readership – your potential and existing customers• MRW is THE leading magazine in the recycling and waste management industry.• MRW has an ABC audited circulation.• MRW is up-to-date with news, prices and technology – it is a MUST READ for your customers.• MRW offers you the perfect advertising opportunity to promote your services and products to your targeted audience.MRW CONTACTS:EDITORIAL:EditorPAUL SANDERSONTel: 020 7728 4531 Fax: 020 7728 4666Email: paul.sanderson@emap.comADVERTISING:Display Advertising SalesRON SOUTHALL – Northern Sales ManagerTel/Fax: 01270 668 124Mobile: 07711 053 887Email: ron.southall@emap.comJASON WINTHROP – Sales ManagerTel: 020 7728 4515Fax: 020 7728 4666Mobile: 07918 627 841Email: jason.winthrop@emap.comClassified Advertising SalesASHLEY POWELL – Sales ExecutiveTel: 0207 728 4518Fax: 020 7728 3888Email: ashley.powell@emap.comRecruitment Advertising SalesANDREW EVERITT – Sales ExecutiveTel: 020 7728 3855Fax: 020 7728 3888Email: andrew.everitt@emap.comPRODUCTION:STUART WEST – Production ManagerTel: 020 7728 4115Email: stuart.west@emap.com