Sponsorship and Advertising Opportunities Brochure

Send this form to MVK: ? Alexandra Ledenyova ? Ledenyova@mvk.ru? ? +7 495 935 8101 ????? +7 495 935 8100 ? +? 6247 Exhibiting company Telephone Contact person e-mail W asma 2012 W asma 2012 23-25 October | Moscow | ECC Sokolniki EXHIBITOR MARKETING MANUAL 1 EXHIBITOR MARKETING MANUAL Dear Exhibitors and Visitors, We are very pleased that you have decided to participate in Wasma 2012, and welcome you as an exhibitor. Please contact us with any queries you have during your preparation for the exhibition. The Exhibitor Marketing Manual contains important information that will make your participation in the exhibition as effectiv e as possible. Please note that some of the order forms that make up this manual must be completed in electronic form and sent to the organiser by the dates specified on them: - Electronic form for submitting information to the official exhibition catalogue (by 1 September 2012) - Electronic form for submitting lists for passes (by 1 September 2012) You can download these forms by following the link: http://www.wasma.ru/home/press/promotional_materials.aspx If you have any queries completing the electronic forms, please contact the Exhibition Coordinator, Julia Fedotova (J.Fedotova@mvk.ru ). Pro Forma Invoice M (pg. 2) MUST be completed by every exhibitor. Please provide a summary of your order on this form, and stamp and sign it. The completed form is the basis for your invoice. Please adhere to the deadlines and procedure for submitting the order forms. If you have any problems completing the forms, please do not hesitate to contact us by telephone or email. We will gladly answer any questions you have. We wish you success and look forward to seeing you at the show Regards, The management of Wasma 2012 MVK, Part of the ITE Group ? 15, bldg. 1, Zubarev lane, Moscow, 129164, Russia ? +7 495 935 8100 ? +7 495 935 8101 ? info@mvk.ru Raisa Gazaryan Exhibition Director gazaryan@mvk.ru (ext. 6243) Elena Pototskaya Exhibition Manager Pototskaya@mvk.ru (ext. 6221) Alexandra Ledenyova Marketing Manager ledenyova@mvk.ru (ext. 6249) Julia Fedotova Coordinator J.Fedotova@mvk.ru (ext. 6247) Send this form to MVK: ? Alexandra Ledenyova ? Ledenyova@mvk.ru? ? +7 495 935 8101 ????? +7 495 935 8100 ? +? 6247 Exhibiting company Telephone Contact person e-mail W asma 2012 W asma 2012 23-25 October | Moscow | ECC Sokolniki EXHIBITOR MARKETING MANUAL 2 ORDER FORM FOR MARKETING SERVICES (THIS FORM MUST BE COMPLETED) ? Form Form completed and sent to MVK Description of services Total, Euro Form ?1 (pg.3) yes ? no ? Exhibitor passes. Gala-reception Form ?2 (pg.4) yes ? no ? Complimentary tickets for visitors Form ?3 (pg.5,6) yes ? no ? Event announcement Conference hall rental Additional equipment Form ?4 (pg.7) (pg.7,8) yes ? no ? Official exhibition catalogue Form ?5 (pg.8) yes ? no ? Sponsorship opportunities Form ?6 (pg.9,10) yes ? no ? Outdoor advertising. Advertising structures Form ?7 (?? ?.11) yes ? no ? Distribution of materials Direct marketing Form ?8 (?? ?.12) yes ? no ?? Internet advertising on the website Notes: 1. This order form is a summary table of all orders made by you. It must be completed and is the basis for your invoice. 2. For companies not exhibiting at the event there is a 100% surcharge. 3. Order forms received one month before the start of the exhibition incur a surcharge of 50% ; those received 10 days before the start of the exhibition incur a surcharge of 100% . 4. The prices listed above do not include VAT and other similar taxes of the Russian Federation. 5. Payment must made within 14 days from the date of invoice (with the exception of orders made after 20 September 2012, which must be paid within 3 days). 6. By completing the order form and sending it to MVK, the exhibitor agrees to pay in full for the serv ices ordered. The order cannot be cancelled by the customer unilaterally . 7. The exhibitor has carefully the the rules of participation contained in this manual and agrees with them. Signature Date customer ID (ITE use only) Stamp here Send this form to MVK: ? Alexandra Ledenyova ? Ledenyova@mvk.ru? ? +7 495 935 8101 ????? +7 495 935 8100 ? +? 6247 Exhibiting company Telephone Contact person e-mail W asma 2012 W asma 2012 23-25 October | Moscow | ECC Sokolniki EXHIBITOR MARKETING MANUAL 3 EXHIBITOR PASSES EXHIBITOR PASSES Passes: Exhibitors must present a pass for entry to the exhibition venue during the exhibition, and set-up and dismantling periods (08:00-20:00). Passes are issued by the organisers: 1 pass for every 3m² of exhibition space booked. (For stands of 4-6m², 2 passes are prov ided). If this number of passes is not enough for all of the employees working at the stand (including interpreters and assistants, but not stand builders employed only during set-up and dismantling), you need to order additional passes using this form. Quantity Price, Euro Total, Euro Additional passes ? 30 PLEASE NOTE: Passes will be issued with the details already filled in. Therefore, you must send us a list of employees in electronic form (see sample below). If we do not receive this list, you will have to independently obtain passes during set-up. You can download these forms by following the link: http://www.wasma.ru/home/press/promotional_materials.aspx Name of company Full name of employee Position E-mail Inversiya llc John Smith Manager smith@inversiya.com ADDITIONAL TICKETS TO THE GALA-RECEPTION PLEASE NOTE: The inv itation card is included in the registration fee contract, the application for a reception in honor of the exhibition for one person. If you plan on taking the presence of two or more members of the company, you need to order additional tickets for this form. Quantity Price, Euro total, Euro Additional tickets for the gala reception ? 126 Not valid without FORM M TOTAL FOR FORM: Euro Signature Date 1 F O RM ? By 1 September 2012 Send this form to MVK: ? Alexandra Ledenyova ? Ledenyova@mvk.ru? ? +7 495 935 8101 ????? +7 495 935 8100 ? +? 6247 Exhibiting company Telephone Contact person e-mail W asma 2012 W asma 2012 23-25 October | Moscow | ECC Sokolniki EXHIBITOR MARKETING MANUAL 4 COMPLIMENTARY TICKETS FOR VISITORS ONLINE VISITOR REGISTRATION To save time, your guests can register in advance on the exhibition website: http://www.wasma.ru/home/visitors/e-ticket.aspx Each v isitor must complete a registration form (company employees must complete separate forms). If the form is filled in correctly and registration accepted, the screen will display an e-ticket. This ticket must be printed out and brought to the exhibition. Upon presentation of the e-ticket at EXPRESS REGISTRATION, which is located in the lobby of pav ilion 2, a named badge will be printed which acts as a pass for all three days of the exhibition. PLEASE NOTE: Industry professionals who register online in advance do not require a complimentary ticket. COMPLIMENTARY TICKETS To give your guests free entry to the exhibition, you must prov ide them with complimentary tickets, which allow them to v isit the exhibition on any one day. During the preparations for the exhibition, the organisers send out inv itations to target v isitors, so the number of tickets is limited. Exhibitors who do not complete this form, or complete it after 01 September 2012, will only be prov ided with tickets if available. We will notify you of the availability of tickets, and you can pick them up at our office in advance by informing us of the number you require. Registration is required when v isiting Wasma 2012. Registered v isitors will be issued with v isitor badges, which are valid for all four days of the exhibition. NUMBER OF COMPLIMENTARY TICKETS: Company: Contact person: Telephone: Postal Address : Not valid without Form M TOTAL FOR FORM: Euro Signature Date 2 F O RM ? By 1 September 2012 Send this form to MVK: ? Alexandra Ledenyova ? Ledenyova@mvk.ru? ? +7 495 935 8101 ????? +7 495 935 8100 ? +? 6249 Exhibiting company Telephone Contact person e-mail W asma 2012 W asma 2012 23-25 October | Moscow | ECC Sokolniki EXHIBITOR MARKETING MANUAL 5 CONFERENCE HALL RENTAL & ADDITIONAL EQUIPMENT CONFERENCE HALL RENTAL We are pleased to offer you the conference halls of ECC Sokolniki for holding your presentation or seminar. Please specify the rented hall in the ‘Event Announcement’ section (Form M3.1). The duration of the planned event must be a multiple of one hour. Please check the availability of the hall with the organisers when booking. PLEASE NOTE: For companies not participating in the exhibition with a stand, there is a 100% surcharge on the price of hall rental. If you want to use the conference halls and rooms to host banquets, receptions or coffee breaks, the rental rates increase by 50% . Number of hours Price per hour, Euro Price per day, Euro Total, Euro Conference hall ?4 ? 184 919 Conference halls are equipped with sound set and a wire microphone, table holder, sound mixer for 4 microphones and 2 stereoline input Leasing period is from 10 am to 6 pm. The company is entitled to use in the hall only during the leasing period. Conference hall ? 4 (pav ilion 2. 120 sq.m, 100 seating capacity ). ADDITIONAL EQUIPMENT (ORDER IF NECESSARY) Number of hours Price per hour, Euro Price per day, Euro Total, Euro Projection screen on a floor standing supporting unit ? 17 66 LCD projector, 2000 LUM ? 92 263 Radio microphone ? 26 44 Wire microphone ? 15 22 Overhead projector ? 37 92 Slide projector ? 37 221 Leasing cost doesn’t include mounting, dismantling and setting-up of equipment. All elements, parts and cables included in the set are provided free of charge. Not valid without Form M TOTAL FOR FORM: Euro Signature Date 3 F O RM ? By 1 September 2012 PLEASE NOTE: The price for additional equipment not included in this list is agreed by the sides. Send this form to MVK: ? Alexandra Ledenyova ? Ledenyova@mvk.ru? ? +7 495 935 8101 ????? +7 495 935 8100 ? +? 6249 Exhibiting company Telephone Contact person e-mail W asma 2012 W asma 2012 23-25 October | Moscow | ECC Sokolniki EXHIBITOR MARKETING MANUAL 6 EVENT ANNOUNCEMENT EVENT ANNOUNCEMENT If you rent a conference hall for hosting an event during the exhibition, the organisers can include information about the event in the business programme. Please prov ide us with all the necessary information about your event. However, the information is included in the business programme at the discretion of the organisers. The text may be edited or published in an abridged form. Title (subject) and format of event Date and time Venue By 1 September 2012 3.1 F O RM ? Send this form to MVK: ? Alexandra Ledenyova ? Ledenyova@mvk.ru? ? +7 495 935 8101 ????? +7 495 935 8100 ? +? 6249 Exhibiting company Telephone Contact person e-mail W asma 2012 W asma 2012 23-25 October | Moscow | ECC Sokolniki EXHIBITOR MARKETING MANUAL 7 OFFICIAL EXHIBITION CATALOGUE The official exhibition catalogue contains a list of all the exhibitors with a description of their activ ity . It is a unique reference guide that is used by industry professionals throughout the year. Format: CD. In Russian and English, distributed among exhibitors and v isitors. CATALOGUE ENTRY Quantity Price, Euro Total, Euro Entry about exhibitor 1 ? Free - Entry about sub-exhibitor ? 314 Additional characters in catalogue (150) ? 75 Company logo next to description ? 42 Company logo on the exhibition`s plan X 60 Entries about exhibitors: The company description must be prov ided electronically on the form sent to the email address given by you on the space application form. The exhibitor entry is in English and Russian (max. 150 characters in each language). The organisers reserve the right to edit the text at their discretion if it exceeds the specified length. Your company's logo: The company logo will be placed next to the description of your company. Logos can only be accepted in vector format (Illustrator, EPS) by email: Ledenyova@mvk.ru. Entries about sub-exhibitors: You can enter information about the partners on your stand in the exhibition catalogue. ADVERTISING IN THE EXHIBITION CATALOGUE (CD VERSION) Quantity Price, Euro Total, Euro Logo on all pages with hyperlink ? 381 334 x 65 banner on all pages with hyperlink, 100% exposure ? 635 334 x 65 banner on all pages with hyperlink, 50% exposure ? 418 334 x 65 banner on all pages with hyperlink, 33% exposure ? 323 Advertising ? 508 Technical requirements: Logos: CMYK in TIFF or EPS format, at least 150 dpi. Banners: Gif or JPEG, on lager than 30 kb. Please prov ide hyperlinks with the file. Notes: Banners and logo files must be prov ided no later than 01 August 2012 EXHIBITION CATALOGUE SPONSORSHIP Price, Euro Total, Euro Catalogue sponsorship 2 987 Not valid without Form M TOTAL FOR FORM: Euro Signature Date By 1 September 2012 4 F O RM ? Send this form to MVK: ? Alexandra Ledenyova ? Ledenyova@mvk.ru? ? +7 495 935 8101 ????? +7 495 935 8100 ? +? 6249 Exhibiting company Telephone Contact person e-mail W asma 2012 W asma 2012 23-25 October | Moscow | ECC Sokolniki EXHIBITOR MARKETING MANUAL 8 SPONSORSHIP OPPORTUNITIES The v isitors to the exhibition represent a large target audience, to which you can offer your serv ices or products during the exhibition. For companies wishing to make full use of the uniqueness of the event and achieve the maximum effect from participating in the exhibition, the organisers have created a number of additional marketing opportunities. Price, Euro Total, Euro GENERAL EXHIBITION SPONSOR 8 962 OFFICIAL EXHIBITION SPONSOR 7 468 VISITOR REGISTRATION ZONE 4 481 OFFICIAL EXHIBITION PACKS 2 091 OFFICIAL CATALOGUE 2 987 VISITORS BADGES 1 494 BUSINESS PROGRAMME 4 481 OFFICIAL GALA-RECEPTION 3 585 EXHIBITOR BAGS 4 929 For more information about the sponsorship packages, please contact Alexandra Ledenyova (ext. 6249) e-mail: ledenyova@mvk.ru. We can also offer you an indiv idually tailored package, which suits your company’s advertising goals and budget. Not valid without Form M TOTAL FOR FORM: Euro Signature Date 5 F O RM ? By 1 September 2012 Send this form to MVK: ? Alexandra Ledenyova ? Ledenyova@mvk.ru? ? +7 495 935 8101 ????? +7 495 935 8100 ? +? 6249 Exhibiting company Telephone Contact person e-mail W asma 2012 W asma 2012 23-25 October | Moscow | ECC Sokolniki EXHIBITOR MARKETING MANUAL 9 OUTDOOR ADVERTISING. ADVERTISING STRUCTURES OUTDOOR ADVERTISING Quantity Price, Euro* Total, Euro Advertising structures 2?3 m ? 551 Advertising structures 4?2 m ? 919 Advertising structures 6?3 m ? 1 837 Advertising structures in the park "Sokolniki", 4 units ? 919 Advertising structures at the entrance to EC “Sokolniki”, 4?2 m* ? 1 837 The price includes the setting up and dismantling of the structure, as well as its rental for the duration of the exhibition. It does not include the printing of the advertising layout. * Including the printing of the advertising layout The layout of the advertising structures and technical requirements for the advertising layout can be prov ided upon request. Please contact the marketing manager, Alexandra Ledenyova (ext. 6249) PRODUCTION OF ADVERTISING CARRIERS Area of carrier Price per m², Euro Total, Euro Full colour printing on banner fabric ? 13 Full colour printing on banner netting ? 13 Not valid without Form M TOTAL FOR FORM: Euro Signature Date The production of a carrier less than 1m² is charged as a w hole metre. Technical requirements for printing can be sent to y ou on request. 6.1 F O RM ? By 1 September 2012 Send this form to MVK: ? Alexandra Ledenyova ? Ledenyova@mvk.ru? ? +7 495 935 8101 ????? +7 495 935 8100 ? +? 6249 Exhibiting company Telephone Contact person e-mail W asma 2012 W asma 2012 23-25 October | Moscow | ECC Sokolniki EXHIBITOR MARKETING MANUAL 10 OUTDOOR ADVERTISING. ADVERTISING STRUCTURES USE OF SPACE UNDER ADVERTISING STRUCTURES Quantity Price*, Euro Total, Euro Space rent for an exhibitor's structures on outdoor grounds ? 436 Space rent for an exhibitor's structures inside the exhibition hall ? 184 *Price per m² RENTAL OF ADVERTISING STRUCTURES Quantity Price*, Euro Total, Euro Information box ?3 ? 226 Information box ?4 ? 151 Advertising structures 4?2 ? 978 Advertising structures 1,5x3 X 403 Advertising structures 1?2,12 X 251 The price includes the setting up and dismantling of the structure, as well as its rental for the duration of the exhibition. It does not include the printing of the advertising layout per 1 advertising structures PLEASE NOTE: The price for additional serv ices not included in this list is agreed by the sides. Not valid without Form M TOTAL FOR FORM: Euro Signature Date 6.2 F O RM ? By 1 September 2012 Send this form to MVK: ? Alexandra Ledenyova ? Ledenyova@mvk.ru? ? +7 495 935 8101 ????? +7 495 935 8100 ? +? 6249 Exhibiting company Telephone Contact person e-mail W asma 2012 W asma 2012 23-25 October | Moscow | ECC Sokolniki EXHIBITOR MARKETING MANUAL 11 DISTRIBUTION OF MATERIALS & DIRECT MARKETING INSERTS / DISTRIBUTION OF ADVERTISING MATERIALS Quantity Price, Euro Total, Euro Distribution of materials from registration desks ? 251 Inserts in official visitor bags ? 747 Inserts in official exhibitor packs ? 448 PROMOTERS Quantity Price, Euro Total, Euro Distribution of products in exhibition halls ? 251 Distribution of products within exhibition centr ? 866 DIRECT MARKETING Quantity Price*, Euro Total, Euro SMS delivery (message to v isitors during the exhibition, per message) ? 0,24 E-mail campaign (includes info about company, per message) ? 0,21 Survey of visitor database on given topic ? 2 091 PLEASE NOTE: The price for additional services not included in this list is agreed by the sides. Not valid without Form M TOTAL FOR FORM: Euro Signature Date 7 F O RM ? By 1 September 2012 Send this form to MVK: ? Alexandra Ledenyova ? Ledenyova@mvk.ru? ? +7 495 935 8101 ????? +7 495 935 8100 ? +? 6249 Exhibiting company Telephone Contact person e-mail W asma 2012 W asma 2012 23-25 October | Moscow | ECC Sokolniki EXHIBITOR MARKETING MANUAL 12 INTERNET ADVERTISING ON WEBSITE INTERNET ADVERTISING ON WWW.WASMA.RU (banner 234x60, 668x60) Quantity Price, Euro Total, Euro Banner 234x60 Banner 668x60 All pages, 100% exposure ? 941 1 255 All pages, 50% exposure ? 659 878 All pages, 33% exposure ? 471 627 Main page, 100% exposure ? 627 941 Main page, 50% exposure X 439 659 Main page, 33% exposure X 314 471 Sections “Exhibitors”, “Media Center” (main and second pages), 100% exposure X 627 941 Sections “Exhibitors”, “Media Center” (main and second pages), 50% exposure X 439 659 Sections “Exhibitors”, “Media Center” (main and second pages), 33% exposure X 314 471 Sections “Visitors” (main and second pages), 100% exposure X 753 1 067 Sections “Visitors” (main and second pages), 50% exposure X 527 747 Sections “Visitors” (main and second pages), 33% exposure X 376 534 News and announcements ? free Placing a banner on www.wasma.ru is a great way to present your product to a online audience industry. PLEASE NOTE For companies not exhibiting at the event there is a 100% surcharge. Not valid without Form M TOTAL FOR FORM: Euro Signature Date 8 F O RM ? By 1 September 2012