Water Engineering Australia Media Kit Brochure

MEDIA KIT 2013INTRODUCTIONREADER SURVEY FINDINGS2013 FEATURESADVERTISING RATES 2013 DEADLINES BROCHURE INSERTSADVERTISING SIZES/REQUIREMENTSCONTACTSwater engineering australia1Supported by Engineers Australia’s National Committee on Water Engineering.WATER ENGINEERINGAustraliawww.waterengineeringaustralia.com.auOCTOBER 2012 $11 incl GST Volume 6: Number 6Stormwater | SoftwareAlliance achieves savings in LoganPLANNINGPAYOFF01 - Cover.indd 122/10/12 4:07 PMWATER ENGINEERINGAustraliawww.waterengineeringaustralia.com.auSEPTEMBER 2012 $11 incl GST Volume 6: Number 5Filtration | Seweragerecognised for engineering excellenceDARWIN PROJECTS01 - Cover.indd 113/09/12 12:28 PMA WATER MAGAZINE WITH A NEWS FOCUS FOR WATER ENGINEERS• Water Engineering Australia is published 6 times per year. • Water Engineering Australia, published by Engineers Media, which produces the award-winning Engineers Australia magazine, circulates to 6586* Engineers Australia members, who have a professional area of interest in water and who work in the areas of dams/reservoirs, drainage, hydrology, sewage treatment, wastewater, water resources, water supply, pipelines, pumps and water quality**.• Water Engineering Australia is a cost effective advertising medium to reach professional water engineers, who are members of Engineers Australia, Australia’s peak professional association for engineers.• Advertisers in Water Engineering Australia are eligible to have a no charge banner ad for one month on Water Engineering Australia’s website www.waterengineeringaustralia.com.au* CAB circulation for April to September 2012.** Source: Engineers Australia membership database records2READER SURVEY KEY FINDINGS READER SURVEY CONDUCTED BIENNIALLY*• Demographically the majority of Water Engineering Australia readers (82%) are aged 35+, while 51% are aged 35-54.• 92% of respondents are working full time.• 29% of respondents categorise their employer as private industry, followed by consulting (40%) and 38% working in government areas.• 30% of respondents are working in management areas and 37% work in engineering design.• Water Engineering Australia readers are high earners with 68% earning more than $85,000 and 45% earning more than $100,000.• These readers want to be educated – 74% have attended relevant courses, seminars, conferences and exhibitions.• 78% of respondents have invested in employment or purchased services in the survey year.• 79% of respondents were involved in primary purchasing of products.• 67% of respondents have read/looked into commercial brochures that have been onserted in Water Engineering Australia. * Conducted by Nielsen Media Research, August 2010.LATEST READER SURVEY COMING SOON3ISSUE (PUBLISHED) TOPICMarch Pipes Wastewater treatmentApril Software Project managementJune Water treatment PumpsJuly Water storage DesalinationSept Filtration SewerageOct Stormwater SoftwareNEW FEATURES FOR 20134CASUAL 2X 6X 8XDPS 4 colour $3,880 $3,830 $3,880 $3,640DPS 2 colour $3,500 $3,460 $3,420 $3,260DPS mono $3,310 $3,260 $3,220 $2,080Page 4 colour $2,220 $2,200 $2,180 $2,110Page 2 colour $1,840 $1,820 $1,800 $1,730Page mono $1,640 $1,620 $1,600 $1,5403/4 Page 4 colour $1,890 $1,870 $1,850 $1,7803/4 Page 2 colour $1,510 $1,490 $1,470 $1,4003/4 Page mono $1,290 $1,270 $1,250 $1,1702/3 Page 4 colour $1,800 $1,780 $1,750 $1,6802/3 Page 2 colour $1,420 $1,400 $1,380 $1,3802/3 Page mono $1,220 $1,200 $1,180 $1,1101/2 Page 4 colour $1,680 $1,660 $1,640 $1,5601/2 Page 2 colour $1,310 $1,280 $1,260 $1,1801/2 Page mono $1,110 $1,090 $1,070 $10001/3 Page 4 colour $1,300 $1,280 $1,250 $1,1701/3 Page 2 colour $920 $890 $870 $7901/3 Page mono $720 $700 $680 $6001/4 Page 4 colour $1,090 $1,070 $1050 $9701/4 Page 2 colour $730 $710 $690 $6001/4 Page mono $530 $500 $470 $400Classified advertising $16.50 per single column centimetre (eg 10cm x 2 columns = $330.00 + GST) Plus a free banner advertisement on www.waterengineeringaustralia.com.auADVERTISING RATES (ex GST):5Colour & Mono BookingsColour & Mono MaterialInsertsPublishing DateMarch 28 Feb 08 Mar 15 Mar 25 MarApril 05 Apr 12 Apr 19 Apr 29 AprJune 07 Jun 14 Jun 19 Jun 28 JunJuly 05 July 12 July 17 July 29 JulySept 30 Aug 06 Sept 13 Sept 23 SeptOct 04 Oct 11 Oct 18 Oct 28 Oct2013 DEADLINES:ADVERTISING RATES (ex GST):6SPECIFICATIONS FOR LOOSE INSERTS/ONSERTS IN: • Size: No larger than 297 x 210mm No smaller than 100 x 100mm.• No Z folds or concertina brochures.• No multiple page documents stapled at corner.• No sachets without prior testing.• Boards over 130 gsm must be tested for flexibility.*• Boards with die cut inserts (ie removable credit card type replicas) cannot be accepted.*• No inclusion of text which is considered to be a letter, ie. salutations and sign-offs are not acceptable.• Reply-paid envelopes/cards that are inserted/onserted into our publications must meet Australia Post regulations.*All inserts/onserts must be pulled through a curved shaft (hopper) and then go under pressure rollers. This is why certain items need to be tested. Items which cannot be fed through the hopper need to be hand onserted and will incur additional charges.Water Engineering AustraliaBROCHURE INSERTSBrochure inserts in Water Engineering Australia magazine represent value for your advertising dollar: 67% of readers indicated that they had read or looked into brochures that were inserted into Water Engineering Australia magazine in the year ended August 2010*• Full circulations• State circulations• Capital city and metropolitan circulations• Loose or stitched (Quantities for each package should be requested as numbers vary from month to month)• 21.00 cents per unit (up to 20 grams)• 26.60 cents per unit (21-30 grams)• 33.80 cents per unit (over 31 grams)* Source: 2010 biennial Nielsen Media Research, Water Engineering Australia reader surveyInsert content must be submitted for approval prior to printing and the above costs may be subject to Australia Post’s surcharges due to weight limits on our magazine packages.High impact Insert packagesInsert costs (ex GST)7dps bleedfp bleedtype area 3/4 page303mm x 426mm trimming to 297mm x 420mm303mm x 216mm trimming to 297mm x 210mm (allow 3mm bleed all round)260mm x 180mm260mm x 115mm 170mm x 180mm125mm x 180mm 190mm x 115mm125mm x 115mm85mm x 180mm60mm x 180mm190mm x 55mm210mm x 180mm260mm x 85mm260mm x 55mm125mm x 85mm95mm x 115mm60mm x 115mm2/3 page1/2 page1/3 page1/4 page1/4 page1/6 pageDISPLAY SIZES MATERIAL REQUIREMENTS:Files may be supplied on CD-ROM or via Quickcut. Email address: production@engineersmedia.com.au. Press optimised PDFs are required. They must be created from PostScript files using Acrobat Distiller. Ads requiring makeup by Engineers Media may be supplied in Microsoft Word (Not Publisher or PowerPoint).ADVERTISEMENT SIZES:water engineering australia Supported by Engineers Australia’s National Committee on Water Engineering.ADVERTISING:MEDIA KIT 2013CONTACT DETAILS:Engineers Media 2 Ernest Place, Crows Nest, NSW (PO Box 588, Crows Nest 1585) Phone 02 9438 1533 Fax 02 9438 5934General Manager Bruce RoffEditor Kirill ReztsovNational Marketing Manager Terry MarsdenProduction Manager Chris Gerelli8NSW and Queensland: Maree Fraser mblmedia@bigpond.com MBL Media PO Box 5834 Q Supercentre Mermaid Waters, Qld 4218 Phone 07 5594 5455 Vic, Tas, SA and WA David Sutcliffe dsutcliffe@engineersmedia.com.au 2 Ernest Place, Crows Nest, NSW (PO Box 588, Crows Nest 1585) Phone 02 9438 1533 Fax 02 9438 5934