World Inc. - Postcard

“The newest popular business title in the tradition of Thomas Friedman’s TheWorld Is Flat, Alvin Toffler’s Future Shock, Peters and Waterman’s In Search ofExcellence, Levitt and Dubner’s Freakonomics, Jim Collins’ Good to Great, andMalcolm Gladwell’s Tipping Point is Bruce Piasecki’s World Inc.”— CRO Magazine“Capitalism is in the midst of a profound transformation…What Bruce Piaseckisees will surprise and inspire you…”—Patricia AburdeneBestselling author Megatrends and Megatrends 2010We now know that the world is flat, but theevolution of corporate business will give societygood reason to look forward to World Inc.In the next 25 years, the world will increasingly look to corporations instead of governmentsto solve its major social problems; among them, global warming, energy diversification, andnature conservation.World Inc., the sixth book by Dr. Bruce Piasecki, examines how “going green” is collidingwith “going global” to leave all forward-thinking economic leaders a crucial decision to face:Either see business leadership as social leadership and prosper, or risk decline and defeat inthe global marketplace.On Sale Now at Local Bookstores and Online atwww.worldincbook.comWorld Inc_Postcard 4/24/07 5:08 PM Page 1“[World Inc.] puts forth the revolutionary business truth that willincreasingly govern free enterprise in the coming decades: A well-made product embodies key social values…”—Patricia AburdeneBestselling authorMegatrends and Megatrends 2010“…should be read by all consumers and corporate managers whocare about the future of this planet.”—Frank BorenFmr. PresidentThe Nature Conservancy“Riveting is not a word normally associated with business books,but that was my first reaction to Bruce Piasecki’s latest contribu-tion to the literature on sustainability….and that was after onlythe first chapter.”—Richard H. WalkerSr. National Manager – Environmental SolutionsSiemens Building Technologies“Today, as many business leaders revisit the question ‘What will ittake for our company to continue its rate of growth for the next 20years?,’ they find that the answers are markedly different from thoseof the past. Bruce contributes [powerfully] to this discussion…”—Tyler ElmCorp. Strategy Senior DirectorWal-Mart Stores, Inc“…presents a rare but important vision of our future world…”—Bill SugarFmr. Senior DirectorAnheuser Busch Corporation“…accessible, honest and the next must-read for business leadersgenuinely seeking to understand the future of sustainable devel-opment in the lineage of Hawkin’s Ecology of Commerce, Zadek’sCivil Corporation, Elkington’s Cannibals with Forks and Hopkins’Planetary Bargain.”—David MonsmaExecutive Director - Energy and Environment ProgramThe Aspen Institute“As the author concludes, ‘Those that do not address these driverswill be consumed or cease to exist.’”—Kenneth R. DickersonSenior VP, ARCO (Ret.)“…ably demonstrates that we are indeed becoming one world.Corporations can either step up to their role as good stewards orpay the price in the marketplace. This book should be on everydecision maker’s desk.”—Sheldon DrobnyCo-FounderAir America RadioOn Sale Now at Local Bookstores and Online at www.worldincbook.com WORLD INC.World Inc_Postcard 4/24/07 5:08 PM Page 2