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Licensing Expo China 2019
The Licensing Expo China aims to connect the most influential entertainment, character, fashion, art and corporate brand owners and agents with consumer goods manufacturers, licensees, retailers and distributors. This is the meeting place for the huge potential of China licensing industry, whether you are looking to spot trends, build strategic partnerships or secure the rights to brands for your products. This is where you can find the right partners to expand and transform your business. UBM is the organizer of Licensing Expo Las Vegas (United States), Brand Licensing Europe (London, United Kingdom), and the publisher of the licensing industry’s most influential publication: License! Global.
Licensing is the process of leasing a legally protected (that is, trademarked or copyrighted) entity – a name, likeness, logo, trademark, graphic design, slogan, signature, character, or a combination of several of these elements. The entity, known as the property or intellectual property, is then used in conjunction with a product. Many major companies and the media consider licensing a significant marketing tool.
Licensing is a marketing and brand extension tool that is widely used by everyone from major corporations to the smallest of small business. Entertainment, sports and fashion are the areas of licensing that are most readily apparent to consumers, but the business reaches into the worlds of corporate brands, art, publishing, colleges and universities and non-profit groups, to name a few.
Licensing can extend a corporate brand into new categories, areas of a store, or into new stores overall. Licensing is a way to move a brand into new businesses without making a major investment in new manufacturing processes, machinery or facilities. In a well-run licensing program, the property owner maintains control over the brand image and how it`s portrayed (via the approvals process and other contractual strictures), but eventually reaps the benefit in additional revenue (royalties), but also in exposure in new channels or store aisles.
- Licensees/Manufacturers
- Retailers
- Brand & Property Owners
- Advertising, Marketing & Creative Agencies
- Promotional Strategists
- Wholesalers/Distributors
- Licensing Expo China is your gateway to China’s licensing market. Chinese consumption by 2020, will reach US$2.3 trillion, even with conservative growth of GDP. It is expected to surpass the United States in 2019.
- In 2017, the sales revenue of licensed products in China including Hong Kong reaching over USD$ 8.9 billion. China licensing market grow with 9.8% YOY, it is the third time China keep the fastest-growing all world.
- Comparing with the retail sales of licensed merchandise of US, China has a huge market potential to be explored.
- Source: LIMA Global Licensing Industry Survey Report 2018 National Bureau of Statistics of China
- Kids products sector is one of the largest revenue contributors to the licensing business. Licensing Expo China is co-located with CBME China, world`s largest trade fair for baby products and services. You can have immediate access to the agents, distributors, retailers and key industry players of China`s baby products and services industry.
- Source: LIMA Global Licensing Industry Survey Report 2016 – The International Licensing Industry Merchandisers` Association (LIMA)