Sales & Marketing Effectiveness in Chemicals 2020
Emphasizing the value of the human factor in the digital world. Key Topics: Transferring the B2C approach into the B2B sales and marketing strategies. Understanding buying behaviors and patterns to build scalable results. The challenges of digital marketing communication in a “non-digital born” organization. Defining and implementing the right service strategies for each customer segment. Mitigating business risk and capitalizing on market opportunities.
Summit in Numbers:
- 20+ Esteemed Speakers
- 90+ Senior Experts
- 11+ Hands-on Use Cases
- 30 minutes Presentations
- 6 Interactive Sessions
- 8+ Hours of Content
- 6+ Hour of Informal Discussions
- Electronic Polling & Networking
- "Know Your Peers" Cocktail Reception
HISTORY
7+ years of chemical industry event world-wide
RELEVANCE
year-long event preparation in close collaboration with top companies according to C&EN
LOCATION
hosted in Cologne; The chemical industry hub in Europe
PROVEN FORMAT
30-minute presentation, electronic polling and networking, speed networking kickoff, breakout sessions, strategic panel discussions, roundtables... All this makes your experience more practical and enjoyable
PRACTICALITY
Sales & marketing use cases; Get to know the nitty-gritty of new approaches, successes, failures and lessons learned