SICUR Exhibition 2016 - International Security Safety & Fire Exhibition

Exhibiting At Sicur Means

• Strengthening One-To-One Relationship With Your Clients
  Personal relationships are crucial for business. SICUR gives you face-to-face contacts thanks to a huge concentration
  of customers in a short span of time.
• Gauging The Market
  It is essential to get a first-hand view of the market. At SICUR, you can see how your products are received and the activity
  of your competitors.
• Meeting Opportunities Halfway
  We must be wherever the opportunities are. At SICUR you can identify prospective suppliers and partners, and
  detect future businesses.
• Reinforcing Your Brand Image
  Brand image is a key commercial value. At SICUR, you can show your company to best advantage: everything you want
  to convey about your identity and capacity, and in the way you want to communicate it. It will help you build your brand.
• Giving Your Company And Products Visibility In The Sector
  SICUR is a unique showcase: the best place to make yourself known, to present yourself as part of a sector, to
  introduce yourself into the circuit.
• Making A Live Presentation Of Your Products
  In order to be convincing, many products require a live presentation. At SICUR, your clients will be able to see and touch.
  They will have the opportunity to get a first-hand knowledge of your products

Analysis of the Decision to Participate

• Carefully select the trade fair in which you wish to participate and make sure that its design and scope satisfy your goals.
• Obtain all the pertinent data on previous editions.
• Integrate this participation in the company’s General Marketing Plan. The presence at a trade fair should be an extension of your own company. The image which you offer should correspond to the global strategy.

Preparing the Terrain

• Determine the goals you wish to attain.
• Prepare a participation which fulfills these goals.
• Let your clients know that you will be present at SICUR.
• Announce the Products, Services and Innovations you are going to present in the trade fair to all your current and potential
• clients.
• Train the personnel who will be attending to your stand in the Trade Fair.
• Make use of all the promotional tools which SICUR places at your disposal.

During SICUR

• Gauge your visits and spend the right amount of time at each stand.
• Take advantage of the benefits of nonverbal language.
• Focus on your Target Public.
• Gather the data on your contacts and set up the corresponding priorities.
• Take advantage of the presence of a large representation of specialized journalists of the sector at SICUR.

And Afterwards

• Evaluate the results of your participation at SICUR with all your staff who were present at the trade fair.
• Calculate the results obtained. On occasions, it would be wise to wait up to 6 months after the trade fair in order to determine the effectiveness of the contacts made at the time.
• Follow up and monitor all the clients contacted at SICUR.
• Make a final evaluation of your advertising campaign and press kits.
• Reserve your participation for the following edition.

• Security against Intrusion, Robbery & Aggression.
• Fire Prevention, Detection & Extinction.
• Sicur Prolabor, Safety & Hygiene at Work.
• Traffic & Transport Security.
• Natural Risks Control.
• Nuclear Safety.
• Computer Security.
• Security against Terrorism.
• Emergencies.
• Insurance in Safety & Security.
• Defence.
• Associations & Organisations.