TECMA - International Town - Planning and Environment Exhibition 2016
TECMA, the International Town-Planning and Environment Exhibition, represents a unique opportunity of getting to know first hand the products and services offered by the environmental industry, from the well established to the newest.
A total of 740 participating companies, 262 direct exhibitors from 27 countries, exhibited their highly innovative content at the TECMA, SRR, ESCLEAN and ENVIFOOD Meeting Point trade shows.
The CITIES FORUM OF MADRID, whose slogan was “Cities for Living”, brought together more than 200 speakers, 30 Spanish and five Iberian American cities, 1,100 professionals and participation from 50.
FSMS hosted an extensive schedule of parallel seminars and the awards ceremonies for the Best Design for Urban Equipment for Play Areas, Madre Tierra (Mother Earth) and Escobas (Brooms) for the cleanest cities.
The SUSTAINABLE ENVIRONMENTAL SOLUTIONS FORUM, FSMS 2016, organised by IFEMA, on 15 and 17 June, in Halls 2 and 4, and the outdoor exhibition area at FERIA DE MADRID, was a resounding success. A total of 10,470 attendees from 38 countries had an opportunity to learn about the innovative products and services offered by 740 participating companies, 262 direct exhibitors from 27 countries, and to attend an extensive schedule of conferences, panel discussions and other seminars, over a three-day event, alongside the trade exhibition. As well as a great turnout from visitors and companies, FSMS brought together the main entities and associations from the four sectors involved and represented under the umbrella of sustainability, through TECMA, the 18th International Town Planning and Environment Trade Fair, the 5th International Recycling and Recovery Trade fair, SSR, sponsored by FER and AEDRA, the 2nd Hygiene & Cleaning Trade Show, ESCLEAN sponsored by AEFIMIL and the 2nd ENVIFOOD Meeting point, backed by FIAB and AECOC. At this recent edition of FSMS, efforts were made to harness synergies among the four events and their respective sectors, helping to boost business opportunities and raise the professional profiles of visitors. It was also an opportunity to strengthen the capability of the municipal sector in Spain, Portugal and Iberian America, the main markets of interest to FSMS exhibitors.
TECMA was also a prominent part of the CITIES FORUM, whose motto was “Cities for living”, offering essential solutions to problems facing today’s cities. A space for debate, with more than 200 speakers from thirty Spanish and five Iberian American, two Portuguese and one French city, 1,100 participants in debates, and representatives from 50 national and international bodies.
The 10,470 trade attendees at the SUSTAINABLE ENVIRONMENTAL SOLUTIONS FORUM, FSMS 2016, represented an increase of 14.2% over the visitors to the previous edition in 2014. A total of 93.5% of all attendees were from different parts of Spain, such as the Community of Madrid (46.6%), followed by, in this order, Catalonia (9%); Andalusia (8%); the Community of Valencia (7.2%); Castilla y León (5.10%), and Castilla La Mancha (4.4%).
Also, at this edition, FSMS ran alongside the 19th edition of the Energy and Environment International Trade Fair, GENERA, a decision that benefited both events by boosting visitor numbers.
The second edition of the CITIES FORUM OF MADRID, with special collaboration from Madrid City Council, focused particularly on entrepreneurship, above all the green and social types, this space for debate being highly focused on social innovation. For the first time this year, the FORUM had a Speakers’ Corner feature as well as the control programme conferences, dealing with different aspects of urban development.
This second CITIES FORUM OF MADRID underlined the interest in discussing and sharing ideas about the present and future of cities in Spain and around the world.
The CITIES FORUM OF MADRID confirmed its commitment to explore new formulas for managing our cities with criteria of habitability, innovation, sustainability and inclusion. More than 50 organisations of all types collaborated and participated in the event, with special collaboration from several Iberian American cities such as La Paz, Panama City, Quito and Buenos Aires, thanks to an agreement with the Union of Iberian American Capital Cities (Unión de Ciudades Capitales Iberian Americanas, UCCI).
Likewise, and thanks to the participation of the FEMP, ICLEI, Network of Cities for the Bicycle (RECI) or Network of Cities that Walk, more than 30 Spanish cities, many of them represented by their mayors, also had an opportunity to present projects in fields such as urban design, water, waste management, the circular economy, energy efficiency, the urban landscape, sustainable mobility or the use of new technologies. Some of the cities in attendance were Madrid, Soria, Seville, Córdoba, Orense, Hospitalet de Llobregat, Santander, Malaga, Gijón, Fuenlabrada, Bilbao, Valladolid, Cuenca, San Sebastián, Pontevedra, Burgos, Palma, Valencia, Alicante, Murcia, Tarragona, Rivas Vaciamadrid and Rubí, among others, as well as Lisbon and Narbonne.
However, the unifying focus of the entire event was social innovation as a lever to transformation towards a new governance and a new, more active role for citizens. Of the three spaces for debate at the FORUM, one of them focused exclusively on presentations of new social innovation products, entrepreneurship in the green economy and citizen participation. This focus, as well as an extensive debate on the new urban agenda with organisations such as ONU Habitat, BID or the European Commission, reflected the complexity of urban challenges for the coming years and, at the same time Sector recognition.
The FSMS umbrella is an opportunity for some of the trade fairs to recognise their respective sectors, with several prize giving ceremonies. In the case of The Technical Association for Waste Management and the Environment, ATEGRUS, on 16 June it handed over the traditional Platinum, Gold and Silver ‘brooms’ to the cleanest Spanish and Iberian American cities in the framework of TECMA, the event was chaired by Mexican ambassador Roberta Lajous and the Mexican ambassador Federico Ramón Puerta. This time the acknowledgements in the different categories went to Spanish municipal areas Badajoz, Lérida, San Sebastián, Oviedo, La Coruña and Vigo; and to a number of Iberian American towns, particularly in Mexico (Morelia, Querétaro, San Luís Potosí, Aguascalientes…).
Also within TECMA, the 4th edition of the Best Design for Urban Equipment for Play Areas Awards were organised by the Spanish Association of Manufacturers of Urban Furniture and Playground Areas, AFAMOUR. This time the accolade went to Molder Disnova, the company responsible for designing a modular rockodrome. New at this year’s edition was the inclusion of the Urban Furniture Showroom, which featured 13 companies with unique and innovative contents, as well as the aforementioned competition.
In the meantime, the Spanish Federation of Recovery and Recycling, FER, granted, in the framework of SRR and its Congress, its “Mother Earth” award to the programme “Julia en la Onda” by radio station ONDA CERO, in recognition of its strong commitment and decided defence of environmental protection, recycling and health, and its important contribution to disseminating environmental values to our society”. The award “A life devoted to recovery” was also handed out in recognition of a career spanning more than 40 years in Cordoba to Tomás Ramírez of Hymcor.
At the same time, the Spanish Food and Drink Industry Federation, FIAB handed out its new Energy Efficiency Award as part of the ENVIFOOD Meeting Point.
As well as these awards, FSMS was the setting for a busy schedule of professional meetings, such as the 14th National Recycling and Recovery Congress, organised by FER; the 7th National Meeting on End-of-Life Vehicle Management and Recycling; that of the Spanish Association for Environmental Processing by the VFU, SIGRAUTO; the Seminar on the New Regulation on Infrastructure for Quality and Environmental Safety, by the Spanish Association of Control Bodies, FEDAOC; the ENVIFOOD Meeting Point Congress, held under the banner “Let`s feed a Sustainable Future” by the Spanish Food and Drink Industry Federation; the Entrepreneurial Cleaning Seminars by AELMA, or the Facility Managers meeting of ESCLEAN, among others.
IFEMA is already working on the third edition of the SUSTAINABLE ENVIRONMENTAL SOLUTIONS FORUM, FSMS 2018, which will take place at FERIA DE MADRID from 13 to 15 June 2018.
The first big event of the sector in Spain that brings together the following fairs:
The SUSTAINABLE ENVIRONMENTAL SOLUTIONS FORUM- Recycling and Recovery International Trade fair, The International Town Planning and Environment Trade Fair, The Hygiene & Cleaning Trade Show and The Meeting Point: Feeding a Sustainable Future.
PLANNING AND ENVIRONMENT
TECMA will focus on the proposals being developed by companies and entities in order to make cities more sustainable and with a better quality of life. Efficiency and sustainability are the main challenges the cities face.
Sustainable town planning: TECMA brings together the products, technology and solutions of companies related to the town planning sectors, equipment and urban services (management and waste collection, …).
The most qualified stage for raising awareness about innovations in equipment and environmental solutions for cities
In coincidence with the exhibition various meetings and forums where you can interact with the best experts related to your business will be held:
FORO DE LAS CIUDADES- URBAN SPACES FOR WELL-BEING AND SUSTAINABILITY. THE CITY FORUM is a meeting space to exchange the best urban practices held during TECMA trade fair, organized by IFEMA. The citizens, their welfare and the quality of the urban life will be the main issues of the debate. New cities are the product of a renewed vision of the urban landscape, where all the agents implied (public administrations, citizens, companies, etc.) demonstrate their commitments to a new scope of collaboration. We need efficient cities to improve our quality of life and establish a harmony with the environment.
Companies that manufacture and or market products, equipment and techniques for municipal and environmental equipment, or that provide services for municipalities.
Reasons For Taking Part
- Presentation of products and new innovations
- To be in contact with the market
- To empower product and/or brand image
- Attract new customers
- Enter new markets
- Take part in a debate forum and analysis of the sector
- Benefits derived from the synergy of overlapping events with the common theme of environmental sustainability.
In recent years, fairs have consolidated their position as one of the most powerful and effective marketing tools, as has been underscored by the ongoing growth in this activity. Below you will find an extract from a leaflet created by the AFE (Association of Spanish Fairs) which sums up all the arguments which invite you to actively participate in these trade events.
Trade fairs.
- Are the most economic and efficient way to win market share.
- Constitute the most complete communication tool where direct, face to face interaction takes place between the buyer and the seller and the five senses are put into operation.
- Allow the obtainment of a high volume of information in a short period of time.
- Are the ideal place to establish business contacts: to meet up with regular customers and to win over new clients, offering new services and/or products.
- Enable you to monitor the degree of satisfaction of real or potential customers with your products compared to those of competitors.
- Provide on-the-spot feedback on the introduction of new products and/or improvements in existing ones.
- Make a considerable impact on the purchase decision-making process.
- Are fundamental for seeking out export opportunities. Trade fairs provide access to the international market at the best price. They are a real platform for corporate internationalisation strategies.
- Help to reinforce corporate images.
- Provide a unique opportunity for identifying potential suppliers, sub-contractors, agents, importers and distributors.
- Allow you to get a clear idea about competition: who they are and what the position of your company is compared to theirs. They also allow you to get to know your competition`s customers.
- Facilitate research on your company`s price policy compared to that of the competition.
- Are the best way to sound out the market, to find out about current and future trends.
- Provide an excellent opportunity for commenting on problems and new trends with other trade visitors in the sector. Enable participation in days and parallel events which help to assess market development and its trends.
Through the following outline, with very general headings, we suggest the steps which must be considered. In this sense, the Feria de Madrid, through the support given by its commercial teams and its Service Folder, offers you the ideal framework to facilitate your participation in our fairs.
- 1 - Analysis of the decision to participate.
The fair that you wish to take part in must be carefully chosen and you must check that its design fulfils your objectives. Collect all data from previous fairs. - 2 - Incorporate fair participation in the general marketing plan of the company.
Presence in a fair must be an extension of the company itself. The image that is offered must correspond to the global strategy. - 3 - Drawing up of a specific participation plan.
Participation in a fair must have its own marketing plan which includes objectives and means and outlines all the sections deriving from participation in a fair. A fair involves a whole host of tasks before, during, and after the holding of the fair. Plan, assess, and, above all, divide up responsibilities sufficiently in advance. Many corporate areas are involved, especially commercial, marketing and communication departments. All of them have to operate and participate right from the outset. To sum up: professionalise and plan are the two words which are key to successful fair participation. The basic elements which must be well-analysed and planned are as follows:- Specify the type of participation.
- If you want to achieve notoriety and image: a prestige stand.
- To present innovations and other products on sale: an exhibition and sale stand, larger or smaller depending on the quality and the quantity of products to be put on display.
- Presential, general distribution information: information stand.
- Selection of products to be displayed : addressed from inside general corporate strategy; you must take into consideration other factors such as the type of visitor that will go to the fair, and who you want to attract to your stand. It is essential to attract professionals clearly highlighting new products and innovations.
- Completion of the registration dossier: the surface area to be reserved will depend on the amount and types of products and services to be displayed; on the reception and meeting areas that you want, etc. The services folder and catalogue which are sent to the exhibitor must always be analysed in depth in order to prevent serious problems such as: -not having at all, or in the proper place, installations of water, electricity, telephone, fax, etc.
- Not having the necessary auxiliary personnel (hostesses, translators, etc)
- Not having a cleaning service for the stand.
- Not appearing in the exhibitors catalogue so visitors will not know that your company is participating in the fair.
- Not having enough invitations to give to current or potential customers.
- Not having anywhere to sit down, keep documents or display products.
- Not having décor, signs, flowers or any other necessary elements.
- Drawing up of the budget.
- Promotion and advertising expenses: investment which is incurred to convey the participation of the company in the fair and to attract visitors you are interested in (stand design and décor, drawing up of technical documentation - commercial, advertising in official fair catalogue, mailing to future visitors, advertising incentives to attract visitors, etc.)
- Structure expenses: these derive from the total or partial use of company personnel and equipment (travel, board and lodging, etc).
- Fair expenses: these are costs which will be incurred as a consequence of contracting services, auxiliary personnel, material, etc., from the fair organisation or the official exhibition centre suppliers:
- Space, obligatory insurance and minimum services.
- Rental of modular stand if the company does not choose one of its own design.
- Furniture.
- Electricity services.
- Supply of water, drainage, compressed air.
- Telephones and fax.
- Equipment for the projection of audiovisuals, luminous panels, etc...
- Gardening and other decorative element.
- Auxiliary personnel (hostesses, interpreters, security guards, etc.)
- Assorted services (catering, cleaning, transport, etc.)
- Specific commercial and communication plan.
Successful participation in a fair depends, to a large extent, on the degree of satisfaction of the visitors. As promotion techniques may contribute significantly to this, all possibilities must be considered, namely, those of the company itself and those offered by the fair organisation:- 1. Definition of the presence in the fair in the Marketing Plan trying to answer the following questions:
- Why is the company taking part in the fair?
- What does it want to communicate or show?
- To whom?
- What trade or notoriety objectives are being sought?
- 2. Promotion of the company on the occasion of its participation in the fair:
Successful participation in a fair does not solely depend on the organisers, but also on the actions which are directly undertaken by the exhibitors, their originality, and their effectiveness in actions such as:- Direct marketing to professionals that you are interested in, indicating the stand number with the fair logo.
- Media advertising.
- Preparation of technical-commercial documentation.
- Rental of conference rooms in order to inform professionals, the mass media, and customers about new products and/or services, new technologies, expansion plans, etc..
- Participation in the exhibitor catalogue and other fair publications.
- Information to be provided to the professional press including new items, unpublished information, etc.
- 1. Definition of the presence in the fair in the Marketing Plan trying to answer the following questions:
- Drawing up of the budget.
- Specify the type of participation.
- 4 - Post-fair monitoring
And, of course, it is when the fair ends that the work really starts which should make all the effort involved become real. Commercial monitoring of the contacts made during the fair must be undertaken as the fair is usually only the starting point. The follow-up work is what will enable the company to profit to the full from participation at a fair. The following must be done:- A report on the FAIR.
- Statistical reports assessing the positive and negative aspects of participation as well as possible improvements in readiness for forthcoming fairs.
- Press dossiers.
- Creation of visitor files, following up of contacts made.
The Trade show and its activities are aimed at the national and international market
Central, regional and local government entities; Engineering and consultancy firms; Laboratories and research centres, large, medium and small industries; Builders and developers; Sports and leisure facilities.
REASONS TO VISIT
- Obtain a detailed view of the market
- Discover trends and innovations
- Participate in meetings with experts on topics relevant to your business
- Forge relationships with current suppliers and meet new suppliers
- Participate in relaxed and entertaining business meetings
- Be a part of an event that attracts media attention and that of your potential customers.
- Enjoy Madrid and all it has to offer.
TECMA IS THE BEST SPANISH INDUSTRIAL TRADE SHOW RELATED TO THE ENVIRONMENT AND URBAN DEVELOPMENT
TECMA reinforces its exhibition offering by incorporating an extensive range of equipment, technologies and services for the urban environment and brings together purchasing managers of this type of equipment and services from local and regional public administrations, as well as from he business world.
The commercial platform will be enhanced with product presentation and debate forums about urban planning, cleaning services and all types of environmental solutions focussing on sustainable cities.