A new member of the sera family!


Source: sera GmbH

From now on even more customer proximity and customer service in South Africa thanks to the merger of sera and DoseTech under the name sera DoseTech (Pty) Ltd.

sera products have been successfully sold on the African market since early 1970. At first, it was another firm in co-operation partnership distributing sera products in South Africa until this partner handed over the sera representation in 1990 to Walter (Wally) Feldon.

Since the seventies, Walter was a director and managing director of two companies involved in process measuring and control technology instrumentation – last as the executive director of the South African representative for Fischer & Porter called Datatrol (Pty) Ltd. – until he went into business for himself with the new sera representation and took over ownership of the Datatrol company.

With the change of name to DoseTech (Pty) Ltd. the company was then realigned in the beginning of 2003 as a system partner for complete dosing systems. Today, DoseTech (Pty) Ltd. is known in the South African industries as a competent system provider for quality dosing products and complete dosing systems and service.

After a successful co-operation for almost 20 years, the integration of DoseTech as a South African subsidiary of sera has laid the foundation stone for the further development of the company and thus for the extension of the dosing-related range of products as well as the consulting services and services on location.

The new company sera DoseTech (Pty) Ltd.will keep its head office in Johannesburg and will maintain a branch office in Cape Town to be close to the customers in the south of the country as well as maintain agents in the other major centres of Durban, KwaZuluNatal and the Eastern Cape through Port Elizabeth and East London.

We are pleased to welcome Walter and Mike Feldon who co-manages the company in the second generation together with their members of staff to join our sera family.

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