In true Curtis style, it was time to expand the business and Lloyd was picked to pack up and move to Oakland, California where he worked hard to sell the mechanical resuscitator and its offspring equipment throughout a great portion of the Western United States.

The Depression of the early 30`s interrupted many American lives. It most certainly hindered the sale of a resuscitator that was a very expensive piece of equipment for its day (as much as a new Chevy or Ford). Thus, Lloyd found himself trying to support a family and unable to make ends meet. He was, however, an extremely popular salesperson. It seemed firefighters liked him very much, respected his tenacity and were intent on keeping him afloat. It became their practice when Lloyd came around for a sales call to ask him "to pick up some fire boots and bring them next time he visited." "Lloyd, we could use some turnouts on your next visit. How about it?" This is how L.N. Curtis & sons as we know it today was born.

Finally, the economy improved enough that, with the addition of a very small inheritance, Lloyd was able to buy a car and get back on the road. His sons, Jay and Bill were named "partners" and the "L.N. Curtis" company immediately evolved into, "L.N. Curtis & sons." 451 Hudson Street in Oakland, California was the garage that opened the doors to what has become one of the most successful distributors of emergency responder equipment in the United States. Lloyd, Jay and Bill Curtis each worked diligently in every capacity to be successful and support their family. In fact, none of them ever retired and each worked actively in the business until their deaths.

Salt Lake City, Utah was the first new division of the company and Jay Curtis was asked to run the business there. Jay`s son-in-law, Steven L. Chandler, ran this division until his retirement in 2009. Jay`s grandson, Steven Curtis Chandler, is currently handling the company`s New Products and Business Development.

In 1945, the second division office opened in Seattle, Washington. A volunteer firefighter from Orinda, California and a friend to the Curtis family was handpicked to open things up in the Northwest. Don Miller, another son-in-law to Jay Curtis, eventually ran what is now the Northwest Division until his retirement in 1998.

Three more divisions have opened: one to support customers in Southern California and Southern Nevada, one for our customers in the Southwest and the other to support our U.S. Military customers on a world-wide basis.

Headquarters in Oakland, California was the responsibility of Bill Curtis from 1946 until 1988. Upon his death in 2005 he was serving as Chairman of the Board and was still acting as Secretary of the Corporation. His son, Paul Curtis, is President and CEO of the company. Oakland continues as the home office site.

Jeff Curtis, a great grandson of Pop Curtis is currently Vice President of Operations and Customer Service, while Roger Curtis, also a great grandson of Pop Curtis, is currently Vice President of Marketing and Administration.

Two more additions to the L.N. Curtis & sons` family have been the business operations of ECMS and Firefighters Bookstore. ECMS performs ensemble care and maintenance for emergency responders from their five operational centers strategically located throughout the west. Firefighters Bookstore services emergency responders on a world-wide basis with educational and training services from their location in Los Angeles County, California.

In recognition of the entire customer base, a new Trademark has been established for L.N. Curtis & sons: Tools for Heroes. The mission of providing safe, reliable and effective tools for the heroes that we rely on has not changed over the 84 plus years of the company. Through the dedicated service of generations of loyal employees (many who have served the company for multiple decades and through multiple generations of their family), the company continues as a major provider of the services and equipment that first responders rely on.

G-Force Series of Fixed, Selectable and Automatic Nozzles