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Haelixa - Physical Traceability Technology for Distinctive DNA
With a distinctive DNA for your product, it will carry a unique and traceable identity along the supply chain. Testing (with qPCR technology) verifies that the original marked material is present, proving origin, material type (recycled versus virgin), quality or standard (certified versus non-certified), and authenticity.
Unique
A distinct DNA is used for each individual supplier, brand, collection or material
Scalable
The solution is easily integrated into production processes at an industrial scale and automated
Reliable
Survives harsh production steps to be later verified by state-of the art forensic PCR technology for the highest accuracy
Harmless
GRAS (Generally Recognized as Safe) under sections of the FDA – will not affect the product, environment, or humans
Compliance
Ensuring compliance with supply chain due diligence and anti-greenwashing regulation changes
Security
Mitigating supply chain risks, from materials substitutions and fakes to product recalls and import bans
Credibility
Forensic, neutral data - with the verification done by Haelixa as third party - to support product claims of origin, processing, recycling, quality and authenticity
Differentiation
Differentiation of branded products or collections to protect them and ensure an engaging storytelling
The DNA markers cannot be removed, tampered with, or altered.
Supply chain documentation or labels can be falsified. Blockchain data can misrepresent the product, making it unable to detect if a material is blended or if there has been a substitution.
Our solution gives an authentic representation of the product and verifies (or disproves) with certainty if a product’s claims are accurate.
Mark
The DNA identifier is provided as a ready-to-use liquid formulation to be applied by local personnel using automated spray systems. The application is audited upon request.
Verify
Haelixa (or partner lab) tests the product, and a report is created in the Haelixa database. The client is given access to the digital reports which can the uploaded into any ERP or blockchain.
Communicate
The ingredient label “Marked and Traced by Haelixa” informs that a trustworthy technological traceability solution is in place. An option is to add a QR code that links to a consumer-facing page with supply chain data, maps, and/or test reports.