Content Communications Associates Ltd
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B2B Strategic Marketing & Planning
Good marketing starts with good planning: establishing messaging that’s memorable and influential.Content Communications’ strategic marketing programmes help our clients to attract and retain customers – as well as change or enhance their behaviour.
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Here’s how we work:
- Identify the USPs (Unique Selling Points) that make you stand out
- Find your ‘corporate personality’
- Define key customer groups and figuring out what they want
Content Coms also adds an extra layer of strategic thinking, which includes:
- Understanding the customer journey, from ‘attract’ to ‘close’
- Hitting the right triggers and motivators, internally and externally
- Encouraging your customers to act as advocates for your company
We believe that a strong content-led strategy is the best way to create a truly successful marketing campaign, ultimately enhancing your customers’ experiences of interacting with you.