Communications and Stakeholder Engagement Services
From Resource Efficiency & Waste Management
Communications is the vital component that can make or break recycling, re-use, water or energy saving, waste reduction or resource efficiency programmes. Communicate the wrong information to the wrong people in the wrong way at the wrong time and you will be heading for disaster. Ricardo-AEA has a hugely experienced team with more than 20 years’ experience of communicating the widest possible range of resource management issues to public, employees and businesses. We’ve worked with public and private sector organisations to develop exciting campaigns that engage their audiences, raise awareness and change both attitudes and awareness.
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Ricardo-AEA can provide its clients with a range o...
Ricardo-AEA can provide its clients with a range of services as outlined below:
Communications and behaviour change campaigns
Developing or reviewing existing plans to create effective communications and engagement strategies is a fundamental element of any resource management programme that involves people. The Ricardo-AEA team is highly experienced in this field having developed strategies for local authority recycling and service change communications, national consumer campaigns and public and private sector resource efficiency programmes targeting staff.
No campaign can succeed without strong branding and well-crafted literature. Ricardo-AEA has an in-house design studio and can manage everything from the initial creative brief though design to production and distribution. We can produce everything from leaflets and posters to displays and vehicle signage. Our team has also researched and developed educational materials.
For local authorities, the team has extensive experience of managing the most effective campaign format of all - doorstep promotional campaigns. For all our clients we have PR, media liaison and crisis management expertise on-hand ready to assist with your most challenging communication situations.
Digital communications
In an ever increasing age of digital communications the ability to use Twitter, Facebook, websites, blogging, intranets and phone apps to communicate and provide useful services to your key or even specific niche target audiences is more important. The Ricardo-AEA team includes designers and web developers who are adept at designing all manner of digital communication platforms. Our team also has wide experience of using social media and tools like Google analytics to monitor and evaluate the effectiveness of digital media initiatives.
Stakeholder engagement and consultation
Stakeholders are any group that is important to your organisation or what it is trying to achieve. They can include internal groups (staff, shareholders, councillors etc.) and external groups (contractors, the public, pressure/community groups, the media, other public or provide sector organisations or departments such as planning or regulators etc.). There will be a time when some or possibly all of these groups need to be engaged during the course of a project. Ricardo-AEA has experience of stakeholder engagement and consultation strategy design and delivery across a wide range of issues from large infrastructure projects to sectoral or even global future scenario planning. Our experience includes site selection and planning stakeholder engagement programmes, member briefings, staff and stakeholder workshops and public meeting facilitation.
Events
To support communications campaigns and stakeholder engagement programmes Ricardo-AEA has a dedicated events management team that can organise everything from business breakfast briefings or public meetings to international conferences and industry awards evenings. Our team can arrange everything from sourcing venues and organising invitations to delegate processing and on-the-day management of every aspect to ensure your event proceeds smoothly.
Research and evaluation
Research is a vital pre-cursor to any successful communications programme and the Ricardo-AEA team has extensive experience or many types of research, both qualitative and quantitative. Whether it’s a survey of businesses or focus groups with members of the public our team can develop a research programme that will suit each client’s individual needs. Their experience covers market research and customer surveys, facility user surveys and trend analysis and focus group facilitation.
How do you measure the success of communications programmes? By putting in place a robust monitoring and evaluation programme that measures, not only what you did but its immediate outcomes and, most importantly of all, its long term impacts. The Ricardo-AEA team has wide experience of developing monitoring regimes for all manner of campaign indicators from ‘soft’ issues like public awareness or attitudes to ‘hard’ issues like recycling tonnages, participation rates, energy or water consumption.
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