Competitive Intelligence and Analysis Services

Competitive Intelligence and analysis is both a process and a product. The process involves gathering information about your competition, their products and their clients. The analysis and processing of this data can help paint a detailed picture of both supplier and consumer behavioural patterns. Competitive product innovations can be predicted based on Competitive Intelligence reporting and by anticipating the next move of a competitor your business’ response time can be decreased.

The product of Competitive Intelligence is resultant to the process and is attributed to the action or actions taken by a company based on data analysis. These actions may be taken for a number of reasons. For example, Competitive Intelligence can be used to identify new product opportunities or help in the development of a new product. By analysing how and where competitive products are sold and defining how the production and marketing techniques used by successful companies in the niche are employed, a company can choose to follow the blue print of a successful competitor.

Data gathered from Competitive Intelligence may also be used in order to sure up defences against hostile take overs. It can help achieve a business achieve a greater market share or improve its competitiveness.

Much of the information that will be gathered by a Competitive Intelligence company is available in the public domain. The Internet has made information gathering a far easier task than in years gone by but the problem with information that is publicly available is that it doesn’t serve the purposes of a company looking to steal the march on the competition.

Because of this, the focus of a Competitive Intelligence company would be to gather inside industry knowledge by going to its source. It is this information that is most valuable to a company that is looking to gain a competitive edge. A good Investigator would seek to make contacts within the target industry; networking with competitors, their clients and suppliers. This is the best way to identify new trends in the market place as well as discover the mind set and practices of successful companies within a niche.

London Detectives has a team of International experts in the field of Competitive Intelligence and analysis that provides market insight for many well known international clients and brands. Having a global reach means that we are able to investigate the global market which is why we are able to provide comprehensive Competitive Intelligence reporting services on time and to budget.

If you would like to find out about how our Competitive Intelligence services can give your business a competitive edge contact us now for a quotation. You will be surprised at how little it costs you today, to get one step ahead of your competitors.