Ruifeng core values: pragmatic and enterprising customers

"Pragmatic" means seeking truth from facts and being down to earth. Adhering to seeking truth from facts and scientific rationality is an excellent quality. Ruifeng Company advocates a pragmatic work style and a courage to break through the rules and pursue the truth. It advocates employees to practise the company`s development with a pragmatic spirit and attitude, to tell the truth, to do practical things, and to achieve actual results.

"Progressive" means to work hard, forge ahead, and climb the peak. Enterprising spirit is an important force for promoting the development of the company and an ideological driving force for continuous innovation. Every Ruifeng person must uphold the spirit of forging ahead, not willing to lag behind, dare to surpass, dare to innovate, and boldly meet the challenge, in order to achieve the company`s ultimate goal.

The essence of “achievement customers” is to achieve a win-win situation between the company and its customers. “Achieve customer” has three meanings. First, consider the problem from the customer`s point of view and pay attention to the customer`s experience. Second, give full play to the company`s advantages and help customers achieve their goals. Third, grow with customers. The customer`s demand is the driving force for the company to expand its products and market. Providing the most suitable service for customers is the constant pursuit of Ruifeng people.

Ruifeng Target (Vision): Becoming a world-class high-tech enterprise

"World-class" points out the strategic height of the company`s development, indicating that the future Ruifeng company will be based on the industry, China and the world. It has carried out all-round strategic cooperation with well-known enterprises and scientific research institutions at home and abroad to lead the industry`s technology trend, and let Ruifeng`s products play an irreplaceable role in all walks of life involved in the company`s business.

"High-tech companies" mark the company`s business positioning. Since its establishment, Ruifeng has been committed to the development and promotion of high-tech and high value-added technology products. At present, the company`s business focuses on providing products and services for the informationization of equipment manufacturing. In the future, Ruifeng will rely on its own innovative strength to keep pace with new technologies, explore development in a wider range of scientific fields, and achieve a brilliant future.

Ruifeng Mission: Creating Social Value with Continuous Innovation

“Continuous innovation” is the continuous development of new thinking and new ideas. Continuous innovation consists of three major parts. First, continuous technological innovation and continuous technological innovation are the driving force for the continuous development of the company`s products, and also the basis for the company`s ultimate goal of achieving great goals. Second, continuous market innovation, through continuous introduction of new Market factors or change the original marketing methods in order to continuously develop the market and occupy new markets, so as to better meet market demand; Third, continuous management innovation, the company in the dynamic development, through internal and external resources Continuous and innovative integration to achieve the desired goals.

“Social value” refers to the contribution and responsibility of an enterprise to meet the material and spiritual needs of society or others through its own and self-practical activities. It is the sum of the positive effects of the company on the existence and development of human beings, organizations and others. In traditional Chinese thought, social value is more expressed as concern for society, serving the country, taking historical responsibility, maintaining social moral order, and caring about the country`s rise and fall.

“Creating social value” means the meaning of the power of the enterprise to promote the advancement of society, and the meaning of the responsibility given by the society, and the significance of the existence of the enterprise is also affirmed in the creation of social value.

Entrepreneurial spirit: never give up

Spiritual interpretation:

The spirit of “never give up” can be reflected in the following aspects of the company`s different levels and the roles that each team and individual share in the company`s overall framework:

Reflected on the company`s overall level: never stop pursuing ideals.

The corporate goal is the blueprint for the company`s long-term desire and future development. In the pursuit of the goal, it will encounter various difficulties and challenges. Only by persisting in the pursuit of the goal can we finally reach the ideal shore. Enterprises are gradually growing and strong in the process of pursuing their goals, so they can take on more social responsibilities and serve the country.

At the level of the company`s operation and management, it is reflected in the power of the goal and plan to work hard.

The ultimate goal of the enterprise is divided into specific short-term goals at different stages of the development of the enterprise. To achieve the near-term goals, a series of practical plans and implementation methods are needed. The continuous and gradual implementation of the company`s policies and policies, step-by-step implementation and completion of the plan are the driving force for the company`s continued development. Companies need such a force to inspire all employees to fight for the goal.

At the market sales level, it is reflected in: strong and lasting customer tracking, unremitting market expansion, and consistent commitment to integrity.

The survival and development of an enterprise depends on the success or failure of marketing. Market sales personnel need to continue to provide value services to customers, through patient and meticulous, unremitting efforts to win customer recognition, and maintain a good relationship with customers through the work style of honesty and trustworthiness, and gradually establish and build in the customer base. Strengthening the brand awareness of “Ruifeng Collaboration” makes the company a unique leader in the market.

At the level of technical work, it is characterized by a focus on business excellence, a professional spirit of pursuing excellence and painstaking research, and challenging the strength of cutting-edge cutting-edge technology.

Advanced technology is the core competitiveness of enterprises, and the constant exploration and pursuit of technology is the eternal theme of technology-based enterprises. Technicians should have a spirit of tireless exploration of technology and a determination and courage to overcome all technical difficulties. In the specific work encountered technical problems or customers` more difficult requirements, do not discourage, do not give up, use continuous technological improvement and innovation to solve technical problems for customers, and thus win the trust and respect of customers.

At the functional level, it is characterized by a service concept of selfless dedication, a highly responsible work attitude, meticulous service standards, efficient and pragmatic work style, continuous improvement of service levels and improvement of service methods.

An orderly working atmosphere, reliable and safe guarantees are one of the important factors that motivate employees to keep moving forward. The functional departments should establish the basic idea of serving the employees, work hard to improve the quality of service, help employees solve practical problems, and gradually create a better working environment for employees, guide employees in a rigorous manner, and jointly create a team atmosphere of unity and cooperation. The company has become a harmonious family.

Special Events

Ruifeng cooperates to enrich the staff`s spare time and enhance the company`s cohesiveness. It organizes normalized sports activities and staged basketball, badminton, football and hiking competitions every year, encourages employees to exercise and maintain good spirits; organizes employees and family members to travel every year. In addition to intense work, relax the body and mind, enhance interpersonal communication, and enhance the sense of belonging; the company was awarded the title of “Haidian District Harmonious Labor Relations Unit” by the Human Resources and Social Security Bureau of Haidian District. In addition, the company also actively participates in the cultural activities organized by the higher-level trade unions and the distribution of various benefits, condolences to the seriously ill and difficult employees, earnestly safeguards the interests of employees, and strives to create a warm and harmonious home of workers.

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