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Farm-Journal - Content Hub Service
In an increasingly connected world, customers expect brands to create content experiences that go beyond products and respond to their unique needs and habits. Content can no longer be an asset – It must be carefully orchestrated to beACTIONABLE, FOUND, RELEVANT and TRUSTED.
S YOUR CONTENT... ACTIONABLE?
Content must be intentionally created for and measured against a purpose to deliver consistent value.
Content Hub uses Farm Journal’s data insights to activate goal-oriented content, measure value, and identify ongoing optimizations based on your brand’s unique needs.
Proactively support business goals
Guarantee value for content investments- Does every piece of content have a goal?
- How do we measure success?
- Do audiences engage how we would expect?
- Which of our content is most successful?
- Does every piece of content have a goal?
- How do we measure success?
- Do audiences engage how we would expect?
- Which of our content is most successful?
- Does every piece of content have a goal?
- How do we measure success?
- Do audiences engage how we would expect?
- Which of our content is most successful?
- How is it distributed?
- Do audiences see it?
- Do we rank #1 for audience searches?
- Where does our content live?
- How is it distributed?
- Do audiences see it?
- Do we rank #1 for audience searches?
- Where does our content live?
- How is it distributed?
- Do audiences see it?
Marketers must be ready to deliver content based on what people want, where, when and how they look for it.
Content Hub Playbooks ensure your content is promoted on the right channels, with best channel practices to grow awareness of and support for your brands.
Be where your audience is
Help consumers find your brands first
If you want to be relevant when disaster strikes, you have to have topical content ready to promote on any given day.
Content Hub Playbooks outline the topics your audiences care about most, content creation needs, and ideal audience-driven publishing calendars.
Grow audience base
Drive conversion at critical moments
- Is our content up to date?
- Do we share content when it matters most?
- Do audiences share our content?
- Are we ready to respond to real world events?
- Is our content up to date?
- Do we share content when it matters most?
- Do audiences share our content?
- Are we ready to respond to real world events?
- Is our content up to date?
- Do we share content when it matters most?
- Do audiences share our content?
- Are we ready to respond to real world events?
- Would I want to read our content?
- Do we create content for ownable topics?
- Does our content differ from competitors?
- Do reliable sources link to our content?
- Would I want to read our content?
- Do we create content for ownable topics?
- Does our content differ from competitors?
- Do reliable sources link to our content?
- Would I want to read our content?
- Do we create content for ownable topics?
- Does our content differ from competitors?
- Do reliable sources link to our content?
Quality always outweighs quantity for successful content, as it is only valuable if it is unique and credible.
Content Hub Playbooks use Farm Journal’s robust data sets to help define the topics your brand can own.
Control branded conversations
Be authentic to your brand