Ecodesign and sustainable design run through innovation like Blackpool through a stick of rock. To innovate and not consider environmental and sustainability drivers is folly. All products are subject to a raft of drivers for improved ecodesign including legislation, resource efficiency, peak-oil, adaptation requirements, customer requirements and lean manufacturing. Environmental issues are only one design constraint/opportunity and we approach this subject by placing all design drivers in context and understanding the needs of the client and the customer group. Its not just about designing an eco-product, it’s about designing a great product that has environment embedded in it. Your products are your interface with your customer. They trust you, they want you to be doing the right thing by the environment.