Companies
Papiertechnische Stiftung
Services
Innovation Consulting

Innovation Consulting

New materials may open up new markets and offer additional possibilities to develop new products based on the knowledge accumulated in the paper industry. A strategic analysis of the company’s potential is essential to establish such new market positions. That implicates the structured analysis of its own strengths and weaknesses, the assets, analysis of the market environment regarding competitors and customers as well as the identification of constructive approaches for developing new products.

Key aspects of our activities:

Analysis and determination of market and customer needs
Generation of ideas by deviation of ones own perspective
Evaluating market opportunities and defining appropriate instruments for solving the problems
R&D support from the product idea to the market launch