Market Research Services
When a company develops a novel technology, it looks to quantify sales potential within the water treatment market. Before investing further, it is wise to determine if the new product can attract enough customers to justify the program. What features / benefits are the critical ones?. How to position it against competitors?. How to price the new product?. Which are the right distribution channels?. WSM consultants have the experience in water treatment markets combined with advanced market research techniques to help find answers that lead to successful market growth. Market segmentation & size estimation. Consumer & end-user qualitative & quantitative research. Pricing & margin structures. Competitor ranking and preference analysis. Purchase decision process analysis. Product feature / benefit & performance analysis. Value added chain and distribution channel analysis.