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Marketing, Advertising and Regulatory Service
The lawyers in Miller Thomson’s marketing, advertising and consumer product regulatory group are retained by clients throughout Canada, the U.S. and internationally to assist with a broad range of regulatory, marketing and advertising law matters. Members of our group understand that today`s advertising and marketing needs transcend geographic boundaries. Given the multiplicity of regulation, together with the speed of change, we look at every client’s issues and devise a tailored approach to help them achieve cutting edge promotions that are compliant and successful. Where necessary, we draw on the strength of other national practices, including our competition law, intellectual property, hospitality and tourism, health, sports and entertainment law groups, to offer a comprehensive package of legal services that meet all aspects of our clients` needs.Our Clients
Our clients include leading manufacturers, retailers, importers, exporters, consumer packaged goods companies, and marketers of some of the world`s most well known brands, in industries including: food and beverages, drugs, natural health products, dietary supplements, costmetics, medical devices, automotive, fashion, retail, consumer and personal care products, film and television, advertising, promotion and public relations.
Our Expertise
Our team of recognized leaders in the field of marketing, advertising and consumer product regulatory law has over 20 years of experience assisting clients with all aspects of the law, including branding, promotions, packaging and labelling, ad campaigns, sponsorship agreements, and licensing, as well as regulatory compliance overseen by various Canadian regulatory authorities, including Health Canada, the Canadian Food Inspection Agency and the Competition Bureau.
Our lawyers offer proactive advice and recommendations to clients through a keen awareness of market trends, legislative change and policy initiatives. We are also actively involved in various industry organizations, including:
- Advertising Standards Canada
- Canadian Association of Regulatory Affairs
- Canadian Cosmetic, Toiletry and Fragrance Association
- Canadian Health Food Association
- Consumer Health Products Canada
- Direct Sellers Association
- MEDEC (Canada`s Medical Device Technology Companies)
- National Pharmaceutical Group
- Women in Food Industry Management
- International Trademark Association
- Intellectual Property Institute of Canada
- Members of our group have assisted clients in pursuing and defending challenges with respect to comparative advertising campaigns, Competition Act issues, product liability, trade complaints as well as responding to compliance issues from regulatory bodies. We understand the impact of technology in each of these areas and we work with clients to ensure compliance in everything from instant promotions to online media.