Reputation & Brand Management
Bring Higher Confidence in Carbon Data Quality. Verisae enables organizations to protect their brand and to been seen in the eyes of consumers, investors, and partners as true leaders in the movement to a low carbon economy. We help distributed enterprises bring corporate sustainability to the core of day to day operations.
Automated, detailed carbon data collection, and em...
Carbon reporting and requirements for open disclosure are consumer driven; the public is holding many organizations up to a higher standard than ever before. Verisae helps organizations leverage data across disparate sources in order to prove the merits of operations, energy efficiency, and sustainability initiatives. With quality data, centrally managed, organizations can be confident in their disclosures to financial and consumer markets.
Avoid Being Accused of “All Talk and No Action”
The label of “Green Washer” or the brand exposure caused by unsubstantiated carbon emission reports can bring an organization to its knees. Avoid the temptation to go public with claims of environmental related merits until data can be collected, quantified, and supported. The modern day consumer is sophisticated with a much lower tolerance for “all talk and no action”. Organizations having a carbon emissions management tool in place and internal business processes operating to prove energy and carbon reductions can ride the wave of positive public relations around CSR reports and avoid pitfalls.
Build Positive Brand Awareness and Strategic Advantage
Many of the early environmental laws and regulations provide credit for early actions. Organizations positioning themselves as Early Adopters in the new regulatory climate stand to gain respect and positive accolades from the public. An undercurrent of “we are in this together” allows the organizations that are moving forward with carbon reduction commitments and opening their operations to external review to create trust, a strategic advantage over organizations who are last to act.
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