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SyntheSiteInnovative Services

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SyntheSiteSM is a site selection and market analysis service that combines extensive data, research and analysis to provide state-of-the-art intelligence to real estate developers and businesses nationwide. This unique service uses ESRI"s Business Analyst, leading GIS technology, Demographics Now along with in-depth business, demographic, psychographic, economic development, employment, transportation, education, and consumer expenditure data in a manner that is setting a new standard for site selection and site analysis in the United States.
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SyntheSiteSM combines information such as sales data, demographics, economic development trends, consumer spending trends, transportation initiatives and competitor analyses with census boundaries, territories, store locations and a variety of planning and zoning criteria. With this comprehensive analysis, SyntheSiteSM assists users with critical decisions such as analyzing the market and competition to find the ideal site for a new or franchise business location, or determining the highest and best use for a particular piece of real estate. For property owners, developers and municipalities, SyntheSiteSM can also help find suitable businesses to fill vacant locations. For attorneys, our team can prepare impactful demographic data, mapping, and charts to provide expert testimony for planning and/or zoning hearings.

SyntheSiteSM will help you better understand your market, your customers, your competition, and your site. McCrone, Inc. is utilizing SyntheSiteSM capabilities and other GIS technologies in an effort to “reinvent land development and redevelopment.”

Site Selection Analysis

  • Current Market Penetration
  • Consumer Expenditures
  • Demographic & Psychographic Analysis
  • Competitive Analysis
  • Economic Development
  • Traffic – Ingress/Egress
  • Entitlements
  • Maps, Charts, & Graphs

Market Feasibility Analysis

  • Existing Conditions/History
  • Entitlements/Zoning Changes or Exceptions
  • Traffic – Ingress/Egress
  • Demographic & Psychographic Analysis
  • Consumer Expenditures
  • Competitive Analysis
  • Economic Development
  • Gross Income Potential
  • Maps, Charts, & Graphs