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Contata - Customer Analytics Software
Understand who your potential and current customers are … and maximize the value of your relationships through analytics.
Understand your customers
Apply analytics to discover key demographic and behavioral characteristics of your customers.
Identify prospects from the population who are most likely to turn into customers for your products and services.
Perform lifetime-value and churn analyses to prioritize who you target with your acquisition and retention efforts.
Guide your sales campaigns with predictive models that offers and communications to maximize your relationships
Often the information you have on your prospects and customers is sparse – limited to basic contact information. We can help enrich the customer/prospect information in your CRM by appending additional demographic and contact information of choice.
Segmenting your customers into groups based on similar characteristics is the usually the first step in design and deployment of targeted market strategies. We can help you with your customer segmentation efforts applying advanced clustering and mining techniques on customer data appended with hundreds of demographic and behavioral attributes.
A good understanding of your customers can be leveraged towards identifying and targeting new prospects. Contata has extensive experience creating B2B abd B2C prospect lists, by applying advanced predictive modelling techniques on the millions of prospects in its in-house consumer and business databases.
Prioritizing how you spend your resources towards acquiring new customers or retaining current ones is important towards maximizing the return on your efforts. A well-designed life-time value prediction model, can help you allocate your resources across prospects with most predicted future value.
Churn Analysis
Identify at-risk customers and deploy retention strategies
Identifying customers who are at risk of terminating their relationship with you, is the first step in deploying efforts towards retaining them. Contata can help apply machine learning models to identify at-risk customers based on combination of their demographic profile, transaction trends and other behavioral data.
Everything you need to bring your product ideas to reality
From apps and secure portals, to data marts and machine learning algorithms, Contata can provide the complete range of services to bring your products to life - products that are built on the latest technologies, incorporate the best of UI/UX, and incorporate flexible mix of human and machine intelligence.
We work with you as your long-term development partner, managing and maintaining a dedicated team as your virtual employees.
We can work on time and budget limited projects with an agile approach, starting from visioning to planning, delivery and support.
We pride ourselves in the processes that we use to guide each phase of our engagements … from discovery to delivery.
Business Analysis, Discovery process, Scrum, Agile development
With offices in Minneapolis, MN and locations in India we strive to be the best partners for our client organizations. We can work with business people, product managers, project managers, architects, or developers in your team, and fill in any and all of the roles in the product development and delivery cycles, in the most cost effective manner possible.
Since 2000, maintaining a legacy of loyal client base distributed across the US and also have served customers in Norway, Sweden, Belgium, France, Netherlands & other EU countries within wide range of business domains/verticals mainly being e-governance, Oil & Gas, Media, Pharma, IP/Legal, Retail, Automobile, Manufacturing among others.