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RSG rMove - Market Research Customers Software
rMove is the world`s most accurate approach for location-aware market research. Mobile data collection is now the state of the practice. Spatially intelligent smartphone surveys are: Since its launch in 2014, more than 150,000 users have completed an rMove study in over 10 languages. With a dedicated team of developers, rMove continues to improve and remains customizable for measuring ongoing changes in day-to-day travel behavior. rMove is a flexible platform that can be the sole method of data collection. It can also be used in concert with a multimodal survey or mobility data project.
Experts in market research, modeling and analytics, and software engineering built rMove with a focus on usability and an obsession with data quality.
The result? An app that raises the bar on measuring mobility and behavior. rMove is the simplest, most accurate approach for conducting location-aware market research.
More Data
Richer data collection over longer periods is possible due to lower participant burden.
More Accurate
Precise location information is collected automatically, and questions are asked of participants in real time.
Lower Burden
Intelligent algorithms make surveys quick, engaging, and catered to participants.
Dashboard
The rMove home screen shows available surveys and completion status.
Trip Survey
Trip surveys can ask a range of questions about users’ trips, including trip purpose, travel party, parking information, and electric vehicle charging.
Daily Survey
Daily surveys can ask day-specific or typical behavior questions, including time spent teleworking, deliveries to home, and energy consumption at home.
Passive Data Collection
Several smartphone sensors—including GPS, accelerometer, compass, and Wi-Fi—passively capture users’ movements. rMove then securely transmits this data to cloud-based servers.
rMove Intelligence
Using intelligent algorithms, rMove lowers respondent burden by predicting responses for regular and common journeys. It can even detect unique travel behaviors, like brief stops for school or work drop-offs and short walks to transit points.
Trip Overview
Trip surveys first orient users before asking detailed questions about how they traveled and why they made the trip. They do this by showing the trip origin and destination on a map.
rMove facilitates all kinds of behavioral research.
rMove’s location-aware technology is powering the next generation of data collection and market research. The app is ideally suited for research in a range of fields and industries.
transportation
day-to-day, long-distance, freight and delivery, transit and shared modes, new mobility services
behavioral science management
before and after, performance measurement, measuring attempts to change behavior, time use measurement
consumer behavior
visitation behavior, outdoor ad exposure
health
physical activity, air quality, safety, and infrastructure
energy
electric vehicle and connected vehicle use (including electric and connected vehicles), consumption activities