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InReality, LLC
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  5. inReality - Retail Analytics Platform

inReality - Retail Analytics Platform

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inReality provides a comprehensive Retail Analytics Platform designed to streamline the measurement of customer engagement and foot traffic within store environments. Featuring a user-friendly interface, the platform offers a range of functionalities, including footfall count at entrance and aisle points, traffic conversion metrics, and detailed zone engagement analysis. Users can remotely manage sensors across unlimited locations, ensuring scalability and flexibility. The platform integrates seamlessly with existing systems such as POS transactions and staffing schedules, enabling informed decision-making. In addition, real-time occupancy and engagement scores are available, supported by security-focused radar-based sensors that protect customer privacy. The platform supports integration via unlimited API access, ensuring full data availability for deeper analytics. Overall, inReality offers a cost-effective and technologically advanced solution for enhancing in-store customer experiences while maintaining data security and privacy.

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The inReality analytics platform combines IoT sensors, edge computing devices, and a cloud based platform to collect and correlate data from practically any data source. It provides retailers and brands the ability to measure shopper engagement and personalize their experience at the location that matters most – the shelf edge.

Standard Footfall Count

Door entrance Aisle entrance and exits Department intersections

  • Measure footfall counts anywhere
  • Unlimited Entrances, sensors, and locations
  • Remotely Manage all sensor settings
  • Traffic Conversion metrics
  • Scheduled Reports
  • Unlimited Dashboard Configurations
  • Compare Hour, weekday, date, and venue
  • Heatmaps dashboard
  • Key Performance Indicator dashboard
  • POS Transaction Integration
  • Staffing schedule Integration
  • Unlimited API Access
  • Marketing event tracker

Pro Zone Engagement

One or more zones Track Proximity and Dwell Time Traffic converting to Engagement

  • All Standard Plan Functionality
  • Zone Analytics
  • Define Dwell Time threshold
  • Enable Impression and Engagement zones
  • Engagement Performance Score Metric
  • Segment by Demographics (requires Camera Sensor)

Pro Plus Real-Time Triggers

Trigger Alerts Local Rules Engine Trigger Digital Signage CMS

  • All Pro Plan Functionality
  • Real-time Occupancy
  • Occupancy HTML Widget
  • Local message broker and rules engine
  • MQTT Broker for real-time data & triggers
  • Digital Signage Content Trigger
  • Telegram Messaging Triggers

Cloud Platform

inReality’s Analytics Platform, since its inception, has adopted a “privacy by design” approach to its development effort. It is designed and maintained to meet both GDPR and CCPA requirements. When a sensor type is added to the platform, it is validated to meet these standards.

Edge Device

InReality’s Edge applications are built with the latest industry-standard best practices for data protection and security, covering every element of the software and networking infrastructure.

Cloud Platform Data at rest and Encryption

InReality’s SaaS platform is built with an industry standard multi-tenant architecture. Cloud Data Storage
  • Each Customer’s information and data is partitioned into individual accounts in the InReality Data lake. All data at rest is encrypted and protected.
  • To access data associated with a specific partition of the data lake, the application must authenticate and validate the customer account information and permissions. Encryption
  • Data lake uses strong AES 256-bit encryption with a hierarchical key model rooted in a hardware security module. Keys are automatically rotated on a regular basis by the service, and data can be automatically re-encrypted (“rekeyed”) on a regular basis.
  • Database used for storing all other data is encrypted using AES256-CBC (or 256-bit Advanced Encryption Standard in Cipher Block Chaining mode) Data
  • Retention (Deletion/Destruction)
  • Data is retained anonymously in the cloud for at least 1 year.