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Trilogy Publishing Manager - Marketing Management Software
Trilogy Publishing Manager will enhance your marketing activity and give you the power of knowledge at your fingertips. The functionality includes Campaign and Media Management, Performance and Prospect Analysis together with Mailing Management and Catalog Production.
Increased Sales
By analyzing customers’ buying habits and interests it is possible to target mailings to those most likely to be interested in buying, thereby increasing sales probability.
Improve Efficiency, Minimize Costs
Rather than mass mailing with a high level of wastage you can reduce mailings to targeted groups most likely to buy.
Maximize Stock Holdings
By closely matching supply and demand, stock holdings can be reduced. Promotions can be used to reduce stocks of slow moving books.
Quick Catalog Production
Short product lists can be can be produced very quickly in response to inquiries such as “what other titles do you have by this author?”
Comprehensive Catalogs
Full catalogs can also be easily produced by transferring data direct to Quark, InDesign or similar third party products. A comprehensive select and sort process is provided to extract and format data with a variety of transport methods including XML.