Applied Behaviour Change - Public Health Communication At Scale

Developed in collaboration with the Council Advertising Network (CAN Digital), the objective of this training is to provide public health professionals with the knowledge and understanding of how to implement behaviour change campaigns effectively. By the end of the session, you will have: A better understanding of why public health campaigns succeed and fail. A refreshed and deeper understanding of behaviour change theory. How to design, build and run small behaviour change campaigns. How to design, build and run large scale behaviour change campaigns with partners and agencies. Time with fellow public health professionals and marketing experts to develop your current projects. A range of templates, video tutorials and relevant case studies to support you after the course. Attendees will receive resources and an RSPH CPD completion certificate at the end of the course.