Bizenius - Brand Strategy & Digital Banking with Product Innovation Masterclass Trainings
The evolution of traditional banking obstacles, shifting consumer preferences and increasing competition are creating new challenges for banks. As banks brace for a new wave of digital disruption, they need to adopt technology to improve customer experience and future-proof their business models. This masterclass will help the participants to understand the changing face of the banking industry and be prepared for the challenges that lie ahead. Our masterclass aims to help delegates develop new ways of generating business to better meet client needs. In a new age of industry disruptors and non-traditional approaches to managing client demands and needs, it has become crucial for financial advisers to think outside the box and become competitive entities. Hear directly from industry leaders on utilising new technologies to optimise performance, marketing your USP using the latest techniques and how to drive new leads to grow your business year-on-year.
WHAT YOU WILL LEARN
- Strategic Branding: From Behavioral Insights to Business Growth
- Create Impactful Content & Stories across Your Digital Channels
- Develop an Effective Digital Marketing & Branding Strategy
- The key role of brand and strategy for your organization
- The Shift from Branch/Phone Banking to Digital Banking
- Developing Tools and Techniques to embrace Digital Banking
- Leverage digital, social media & web analytics - Branding & Promotion
- Skills to achieve multi-departmental commitment to the customer experience strategy
- A process for new product development
- Making the customer the heart of product Development & Management
- Assessment of the market and competition
- Product innovation or marketing strategy
- To Build Customer Relationships on and offline
- Innovative Trends in Retail Banking
- The Challenges and Opportunities in the Digital Banking Ecosystem
- Developing Tools and Techniques to Adopt Digital Banking
- Design & Development to Roll Out & Tracking to the Results Evaluation
WHO SHOULD ATTEND
- Strategy and Marketing Heads
- Payment Gateway Heads/ Managers
- Heads of Marketing
- Research Analysts/ Managers
- Product Sales/Business Development Managers
- Bancassurance/Distribution Management
- Wealth Managers
- Distribution Managers
- Product Development/Product Innovation Managers
- Product Portfolio Managers
- Directors/ Presidents/ Vice Presidents- Digital