Editorial is of course similar to PR in that it generates highly cost effective publicity with target Media. However, editorial is a more subtle promotional tool. We liaise with key editors to identify subjects of editorial interest, and then create articles that meet that need and at the same time highlight the positive experiences that you or your customers have had with your products. This may take the form of Case Studies or technical feature articles. Please visit our News page for examples. Case studies are particularly effective, in that they demonstrate 3rd party approval for your company; they are popular with editors and they often promote your customers as well. To create a Case Study just give us a name and a telephone number, and we will do the rest.