The Centre for Sustainable Design

The Centre for Sustainable Design

Innovation for Sustainability


The growing global concern over climate change, resource productivity and more broadly  sustainable development calls for new rules for innovation. A sustainable, low carbon economy will require a paradigm shift in thinking and doing. Time is short and the clock is ticking. A global sustainability strategy often focuses on risks and compliance, however the imperative for change requires new approaches to strategic business development and product innovation. Customers – whether they are consumers, retailers, businesses or government – are demanding sustainable solutions. Organisations must Adapt or Die. Innovation for Sustainability will inform and inspire, helping delegates to understand global trends, threats, and opportunities. Delegates will create their own personal and corporate route map for sustainable innovation and effective strategies for implementation.


Who should attend
Innovation for Sustainability is a two day training course that has been designed for business executives, marketing managers, innovation managers and sustainability/CSR/environmental managers that are exploring strategies to develop and implement sustainable innovation.

Programme overview

Day 1: The competitive advantage of sustainable innovation
Sustainability is not just matter of compliance or risk management associated with toughening legislation, rising energy and resource prices, demanding customers and complex supply networks. Industry knows that there is competitive advantage through proactive action – however, translating sustainability threats in opportunities remains businesses biggest challenge. Day 1 will focus on understanding these challenges enabling delegates to develop a clear picture of the real drivers and identify new market opportunities for sustainable business models, technologies, products and services

Day 2: Implementing sustainable innovation
To embed sustainable innovation means understanding and mapping the complex organisational issues related leadership, corporate culture and motivation.  Day 2 will highlight cases and examples of inspirational approaches to sustainable innovation including both corporate, and eco and social entrepreneurship models. The facilitators will then work with delegates to develop their own personal and corporate route maps to sustainable innovation

Traditional innovation classes totally ignore or give little attention to sustainability concerns. This course gives a comprehensive insight in sustainable innovation and is based on the facilitator’s extensive international business sustainability experience that has involved the delivery of hundreds of innovative programmes, conferences, workshop and training courses. By attending the course, delegates will:

  • Think about innovation from a new perspective-one that will help drive sustainable growth within their organistations.
  • Obtain unique inputs that make sustainable innovation possible.
  • Discover hidden opportunities for disruption, new market creation and core market growth-well before competitors do.
  • Identify which ideas, technologies and acquisitions have the greatest potential for creating sustainable customer value.

  • Work book
  • Refreshments and lunches
  • Free copy of Sustainable Innovation report
  • 10% discount on Sustainable Innovation 08

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