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Bizenius Business Solutions Pvt. Ltd.
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  5. Bizenius - Mastering Innovation and ...

Bizenius - Mastering Innovation and Product Management with Sales & Marketing Masterclass Trainings

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Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. Today, if a company wants to be successful in such an environment, it must see uncertainties as opportunities. This can only be achieved by treating innovation as an iterative process. Imperial Brand and Product Strategy for Driving Business Growth provides an authoritative overview of effective product portfolio design and explores tools and techniques for making strategic product decisions.

DeLegates will be equipped with the skills and knowledge required for a superior experience in customer, product, brand, and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty. You`ll gain a solid understanding of the whole digital banking and customer journey to examine where you can improve your customers` experience.

WHAT YOU WILL LEARN

  • Develop an effective marketing strategy
  • Leverage new digital technologies
  • Learn how to use the 3C Framework
  • Learn how to develop an omnichannel strategy
  • the new marketing mix: the marketing tools
  • Become an expert in marketing communications and promotion
  • Explore the marketing mix to increase revenue
  • Create a practical "Go to Market Strategy" for a new product
  • Define the `New Product Marketing Plan` and implement it
  • Digital marketing strategy
  • Monitor social media to protect brand reputation
  • Describe best practices and rules of engagement for online sales and marketing

WHO SHOULD ATTEND

  • Sales (Retail & SME) Team
  • Business Development Team Members
  • Customer Relationship Professionals
  • Team Leaders & Supervisors
  • Public Relations Professionals
  • Distribution managers
  • Product Development/Product Innovation
  • Product Project Team
  • Product Portfolio Management
  • Marketing Professionals
  • Product Management
  • Digital Managers and Head
  • Head of Channels
  • Wealth Managers
  • Product Sales/Business Development
  • Bancassurance/Distribution Management
  • Retail/Personal/Consumer Banking
  • Strategy personnel