4 services found
Altitude Marketing services
Strategic Planning
Without a strategic plan, your business is doomed to react rather than anticipate. It’s tempting to jump straight to tactics—create a brochure, send out a press release—because it feels like you’re “doing something” to promote your business. But even more important than the tactic itself is what happens before and after. Where’s the value in a “pie in the sky” plan that can’t be sustained? Altitude plans are realistically founded on budgetary and human resource constraints—as well as political and business realities.
Research & Discovery
Altitude Marketing helps you take a step back and challenge your own assumptions about your business. When you’re so close to something like your business—living and breathing it day after day—it helps to have candid counsel from objective outside experts. By taking the view from 30,000 feet, Altitude helps you identify gaps in perception, attitudes and beliefs that will otherwise go unaddressed—gaps that can cost you money, time and employees, prohibit you from reaching your goals or even sink your business entirely.
Writing & Brand Messaging
At Altitude Marketing, content is king—not an afterthought. It’s all about the message. No matter how attractive the design or bombproof the coding, collateral that contains weak content is a poor showcase for your business. It’s like sticking a Yugo engine in a Porsche. It may look great on the outside—but when visitors take it for a test drive they’re left with a disappointing experience. At Altitude, we have a proven ability to get smart about organizations and industries quickly. Our team’s writing, editing and research experience has been honed over years of producing and selling books, magazines and websites in local, national and international markets.
E-Commerce Solutions
Whether your goal is to enter the world of e-commerce for the first time—or to dramatically improve your existing online store presence, Altitude can guide you every step of the way. Fortunately, the days of having to create an expensive custom e-commerce solution from scratch are over. (And good riddance.) A number of outstanding third-party and open source solutions have surfaced in the past few years.
