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Altitude Marketing
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  3. Altitude Marketing
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  5. Research & Discovery

Research & Discovery

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Altitude Marketing helps you take a step back and challenge your own assumptions about your business. When you’re so close to something like your business—living and breathing it day after day—it helps to have candid counsel from objective outside experts. By taking the view from 30,000 feet, Altitude helps you identify gaps in perception, attitudes and beliefs that will otherwise go unaddressed—gaps that can cost you money, time and employees, prohibit you from reaching your goals or even sink your business entirely.

First we undertake a thorough, expert assessment of the overall effectiveness of your existing collateral. We analyze design, copywriting, brand messaging and production budget. Then we schedule interviews with you and key internal stakeholders to shine a light on internal perception about the company and product benefits, features, challenges and opportunities. Next, interviews with current/prospective customers and partners test assumptions and identify gaps in perception between customer and the company and gleans additional insight, comments and quotes to help bolster your case. Finally, we review media outlets, special events and competitors in your target market, putting together strategies for distinguishing your company and taking advantage of new and existing opportunities.