Association of Equipment Manufacturers (AEM)

Advancing equipment manufacturers in the global marketplace; our passion is to not only see your business succeed, but to create a community where we, as an industry, can make positive and lasting change. AEM is 900 members strong and growing, representing 200 product lines.

Company details

6737 West Washington Street, Suite 2400lt , Milwaukee , Wisconsin 53214-5647 USA

More Office Locations Locations Served

Business Type:
Professional association
Industry Type:
Publishing / Media / Marketing
Market Focus:
Globally (various continents)

Vision Statement

To be the leading organization in North America enabling equipment manufacturers to be successful in the global marketplace.

The 10 Principles that will Guide AEM's Future Direction:

  1. Think and act globally
    Serve AEM members and the industries AEM represents in the current and emerging global marketplace.
  2. Be the world leader
    Be the world leader serving equipment manufacturers in the core service areas of market information, technical/safety, global public policy and exhibitions.
  3. Serve the industry sectors
    Provide services to equipment manufacturers and service providers in the agricultural, construction, forestry, mining and utility industries.
  4. Serve all companies
    Provide services to all AEM members – large and small – recognizing the different needs of the broad spectrum of members and the equipment they produce for the industry sectors served by AEM.
  5. Invest in the industry
    Reinvest the revenues earned by AEM to provide services to AEM members and to support the industries AEM serves.
  6. Educate
    Provide education and networking opportunities to help AEM members and their employees be more productive for their companies, while educating the general public about the industries served by AEM.
  7. Engage in emerging markets
    Assist members in emerging markets by identifying business opportunities and developing services to support AEM members in these markets.
  8. Partner
    Develop and enhance cooperative relationships with industry organizations and trade associations, including customer groups, worldwide to maximize the value of services.
  9. Engage volunteer leadership
    Prepare all AEM member representatives and staff to be valued leaders. Create an environment of active, manufacturer-led member participation in AEM services and activities representing all sectors and company sizes of the diverse industries served by AEM.
  10. Improve
    Continually improve all endeavors by being ever mindful that there isn't anything being done that can't be done better. Benchmark services and operations with leading organizations to continue to improve the best services to AEM members.