Attero Recycling Pvt.Ltd.

Attero Recycling Pvt.Ltd.

Attero Recycling Pvt.Ltd.

Attero Recycling is a leading provider of “end-to-end” electronic and electrical goods e-Waste recycling for more 300 firms such as Wipro, HCL, Epson, Spice Mobility, Xerox, Google etc. Attero runs India’s first & only pan-India, international standards, integrated e-Waste recycling plant which has been inaugurated by former President of India, Dr. APJ Abdul Kalam and Shri Sachin Pilot and is backed by leading investment firms like DFJ, IVUP, Granite Hill and International Finance Corporation (World Bank). With extremely low level of awareness and even lower sensitivity towards the issues, Attero is fulfilling a significant environmental responsibility by extending a helping hand to companies struggling with their high e-waste volumes, responsibilities, refurbishing and recycling needs. We provide complete green solution which includes awareness and training programs, pan India collection network, reverse logistics, refurbishing and recycling, backed by an IT system.

Company details

H-59 Sector 63 , Noida , Uttar Pradesh 201301 India
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Business Type:
Service provider
Industry Type:
Hazardous Waste
Market Focus:
Globally (various continents)
Year Founded:
$10,000,000 US - $100,000,000 US


Attero Recycling was founded by Nitin Gupta and Rohan Gupta in the year 2007 with an objective of providing an environmentally friendly solution to the problem of e-waste. Attero Recycling, an integrated end-to-end electronic waste (e-waste) recycling company and now the first e-waste recycler to be registered with the Central Pollution Control Board (CPCB), Ministry of Environment & Forests, Government of India, is committed to initiate a socially-responsible movement towards electronic waste. We at Attero, look at e-waste not just as waste, but as an important resource that can be made useful instead of shunning it as a social and environmental burden. With our fully automated facility for e-waste recycling at Roorkee, a first of its kind metallurgical process and a close technical collaboration with a leading US company, we not only handle the complete processing of waste but also provide client friendly solutions like pickup of e-waste from the premises and complete data security. We are a company that cares as much about the customer needs as it does for the environment.

Attero Recycling, with its end to end e-cycling plant, zero dumping technology and state of the art e-waste treatment unit, is illuminating a path towards a better future- for e-waste as well as the planet. With the extremely low awareness levels and even lower sensitivity towards the issue of e-waste, the recycling industry is still in its nascent stages in India, and we, at Attero Recycling help fulfill a huge environmental responsibility by extending a helping hand to companies struggling with their e-waste load.

Attero conducts regular audits to ensure compliance with the Health Environment and Safety standards. We believe that every contribution can make a difference in reducing the e-burden on society and protect nature from the growing E-Waste menace. We are proud of the fact that we’re able to make a measurable change for the society and are working towards a cleaner and safer future for all. Our team comprises of some of the best brains in the business and the backing of two of the leading Venture Capital firms worldwide, NEA-IUV and DFJ.


To become a leader in recycling e-waste and resolve the e-waste crisis in the most efficient and environmentally sound way.


To reduce the risks faced by the society at large, due to the burden on the environment, resulting from unsafe e-waste handling.
To make e-cycling the norm.
To propagate ecological sustainability initiatives and help our clients give back - to us and to nature.


We believe in the intrinsic value of objects, we believe in their inner worth. Where everybody sees waste, we see a potential - The potential of life. We e-cycle and give the obsolete electricals a new life and a new function - that of saving the Earth, from landfills, pollution, depletion of resources and deforestation. The values by which we live our lives today, will determine whether we are able to make the 21st century 'a Century of the Environment” and turn our society into a sustainable one.

We stand today at a crossroad, with a responsibility to move forward unhesitatingly and to accomplish what needs to be done to conserve the Earth for future generations by looking beyond short-term convenience. We are determined to make every effort to establish an environmentally sound nation, in which each one of us can realise, that we are responsible for protecting the Earth, as we carefully assess our efforts to improve the environment individually.



Attero has set up an automated and integrated Electrical & Electronic Waste recycling plant in Roorkee spread over an area of more than 100,000 sq ft.

  • The plant processes WEEE (Waste Electrical and Electronic Equipment), that are used computers, cell phones, network gear, TVs etc. in an environmentally friendly manner with very high recycling efficiency.
  • We have a close technical collaboration with a leading US company for our mechanical separation processes.
  • A first-of-its kind indigenous metallurgical process developed in-house.
  • The plant houses an automated facility for integrated E-Waste recycling.
  • Hazardous substances recovered during the process of recycling of e-waste are being disposed off through the Common Hazardous Waste Treatment, Storage & Disposal Facility, commonly known as CHWTSDF, authorized by the Pollution Control Board in the prescribed manner.
  • Attero's recycling process is a balance between disassembly, mechanical separation of complex materials and metallurgical treatment, resulting in a minimization of the labor intensive manual disassembly.
  • Well defined In-Process Quality Control systems are in place, which ensure that the required quality level is achieved.